{"id":10735,"date":"2023-05-18T11:54:13","date_gmt":"2023-05-18T11:54:13","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=10735"},"modified":"2024-01-02T08:54:17","modified_gmt":"2024-01-02T08:54:17","slug":"youtube-trends","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/youtube-trends\/","title":{"rendered":"7 YouTube trends to get you more views in 2023"},"content":{"rendered":"<h2><b>Shorts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Following the enormous success of TikTok and Reels, YouTube has decided not to give up without a fight. They\u2019ve<\/span><a href="\&quot;https:\/\/artlist.io\/blog\/youtube-shorts-monetization-for-creators\/\&quot;" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> launched their own shorter-form video content platform <\/span><\/a><span style=\"font-weight: 400;\">called Shorts. Shorts have <\/span><a href="\&quot;https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/consumer-insights\/consumer-trends\/digital-marketing-trends-2023\/\&quot;" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1.5 billion<\/span><\/a><span style=\"font-weight: 400;\"> monthly active users and get more than 30 billion daily views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a creator, you have the opportunity to gain entirely new audiences from the algorithm and <\/span><a href="\&quot;https:\/\/artlist.io\/blog\/youtube-shorts\/\&quot;" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">earn money<\/span><\/a><span style=\"font-weight: 400;\">. Usually, your content is relevant to your followers and to people who love content like yours. But since YouTube has a vested interest in Shorts, they\u2019re pushing trending content on everyone, no matter what the category. What\u2019s great about this short-form content is that you can post it across all your channels. If you make a TikTok, you can easily post it as a Reel and a Short as well. TikTok is where the trends start, so it\u2019s strategic to begin there and funnel your content down.<\/span><\/p>\n<p><iframe title=\"How to Earn Money from YouTube Shorts #creatoreconomy #creators #shorts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/k_l2g3sFhFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">There are a few ways to help your Short go viral:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Keep it as short as you can: <\/span>It needs to be less than 60 seconds, but the shorter you make it, the higher the chance of people rewatching and doubling or tripling your views.<\/li>\n<li><span style=\"font-weight: 400;\">Be the cool teacher: <\/span>Teach people something they don\u2019t know or explain something they do know in a new, creative way.<\/li>\n<li>Be yourself: Funny, weird, random, and real content does well in this format. Use trending audio, music, and visual themes of other viral videos. But make sure it\u2019s recently trending on YouTube.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People are scrolling all day and have a small attention span. So a great tip for getting them to actually stay and watch your Short is also relevant for any length YouTube video. This leads us to the next trend\u2026<\/span><\/p>\n<h2><b>Hooks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You have anywhere from 1 to 8 seconds to capture someone\u2019s attention. This means the first few seconds of your YouTube video are vital. Make it punchy, with a combination of text, visuals, and sound. This way your audience is invested immediately and they don\u2019t simply scroll past your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of creators devote a ton of thought and time to their intros and outros. A good intro is a worthy investment. If you don\u2019t have one already, you can <\/span><span style=\"font-weight: 400;\">use an <a href=\"https:\/\/artlist.io\/video-templates\/categories\/intros\">intro template<\/a><\/span><span style=\"font-weight: 400;\"> to create one easily.<\/span><\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-10735-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/779098_dynamic_rhythm_opener-us3r.mp4?_=1\" \/><a href=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/779098_dynamic_rhythm_opener-us3r.mp4\">https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/779098_dynamic_rhythm_opener-us3r.mp4<\/a><\/video><\/div>\n<p style=\"text-align: left;\"><a href=\"https:\/\/artlist.io\/video-templates\/dynamic-rhythm-opener\/109108\" target=\"_blank\" rel=\"noopener\">Download Dynamic Rhythm Opener Now\u00a0<\/a><\/p>\n<p><span style=\"font-weight: 400;\">But when you\u2019re trying to get new followers and more views, they won\u2019t be emotionally invested enough in you yet to watch a whole intro. You have to tease them with the most exciting part of the video right off the top. Start with a ton of fast visuals, and ask a question that will make them stop and think or say something controversial right off the top to get their attention. Then you can go into your intro and take the rest of the video to explain, tell a story or show what you do best \u2014 at your pace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growing your audience isn\u2019t just good for the ego. It creates a loyal group of people who trust your opinion and will be genuinely influenced by what you say and sell. This gives you more opportunities to monetize your content and make more money.<\/span><\/p>\n<h2><b>Social commerce<\/b><\/h2>\n<p><a href=\"https:\/\/blog.google\/products\/ads\/new-ways-to-drive-action\/?_ga=2.122735113.366374710.1611185634-867922050.1611185634&amp;_gac=1.184789851.1611271695.CjwKCAiA6aSABhApEiwA6Cbm_0ZIYIKsU4Pd9_mXwJwmJhKUNjEtQ4lFp-SzRZendLORVEEUUORWCBoCImkQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of YouTube viewers bought from a brand after watching videos. <\/span><span style=\"font-weight: 400;\">And now there are even easier ways for them to shop. You may have started making videos because of a passion or just for fun. But the business of YouTube is a remarkable way <\/span><a href=\"https:\/\/artlist.io\/blog\/creator-survey\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">to make a living<\/span><\/a><span style=\"font-weight: 400;\">, especially if you have a dedicated and trusted audience.<\/span><\/p>\n<p><a href=\"https:\/\/news.shopify.com\/hit-record-shopify-partners-with-youtube-to-scale-the-creator-economy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\"> and YouTube partnered up last year to make it easier for creators to sell their merchandise directly through their videos. If your brand extends beyond YouTube and you have a shop, this is a frictionless way to turn your viewers into shoppers.<\/span><\/p>\n<h3 style=\"text-align: center;\"><em>70% of viewers bought from a brand after seeing it on YouTube<\/em><\/h3>\n<p><strong>There are 3 ways you can lead them to buy:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Lives<\/strong>: Tag and pin products during a live stream.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Videos:<\/strong> Show a curated list of products on a shelf below your video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Store tab:<\/strong> A new tab can be added to your channel, featuring all your products.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have an online shop, but you\u2019re focusing on partnerships and sponsored content, the key is to stay authentic. Yes, this word is way overused, but when you\u2019re partnering with other brands, your audience can smell BS a mile away. If you\u2019re a beauty vlogger and you start selling car insurance, it\u2019s painfully obvious that it\u2019s an ad. But when your comments are full of questions about how you keep your skin glowing and then you do a sponsored video with a sunscreen brand, this tracks. The content feels authentic, your viewers believe you and they\u2019re more likely to go to your link and buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you haven\u2019t met them, your audience feels like they know you. They think of you as a friend. When a friend makes a good recommendation, chances are that we\u2019ll listen and be motivated to buy because we trust them. If you stay with that trusted source, your content will sell. And if you show what you\u2019re selling in a way that actually educates your viewers, they\u2019ll know how to incorporate it into their lives.<\/span><\/p>\n<h2><b>Tutorials<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How many times a day do you google \u201chow to\u2026\u201d? We have a million questions that need answers and your channel can help. Tutorials and how-to videos of all kinds are one of the most searched things on the internet. The best answer to a question is what will show up at the top of Google search results. So even if people are searching there and not on YouTube, your video can come up as the top answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this is already a format you\u2019re using, then definitely keep it up this year. This trend isn\u2019t going anywhere. If you normally don\u2019t use this structure for your videos, experiment and try a few! Name it \u201cHow to [insert what your topic is here]\u201d and track where your audience is coming from. If you get an increase in organic traffic from search, then you know it\u2019s working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try and include <\/span><span style=\"font-weight: 400;\">trending YouTube topics<\/span><span style=\"font-weight: 400;\"> and the <a href=\"https:\/\/artlist.io\/blog\/youtube-seo\/\">SEO keywords<\/a> that most people are using when they search. Incorporating those keywords into your title and video description will help bring your video to the top of the results page. Also, adding closed captions to your videos will help you come up first when people search.<\/span><\/p>\n<p><iframe title=\"How to build the perfect YouTube setup on a budget\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cdXCo_nrWnQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Fandom<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fostering an online community is not a new concept. But fandom surrounding TV shows, bands, books, comics, and movies is bigger and more powerful than ever. <\/span><a href=\"https:\/\/www.youtube.com\/trends\/report\/2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">61%<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z describe themselves as a big or super fan of someone or something.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watching a TV show alone is no longer the full experience. Now, true fans watch an episode and immediately (or maybe even during, if it\u2019s live) connect with other fans through social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must be a fan of something. As a creator, if you can tap into the fandom surrounding something you already love, you can gain a super rabid following in a short amount of time. Just make sure it\u2019s something you know and love \u2014 for real.\u00a0<\/span><\/p>\n<p class=\"p1\"><b>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"190\" class=\"elementor elementor-190\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72cd43c cta-middle external elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72cd43c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf9063\" data-id=\"edf9063\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec50e4e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec50e4e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45\" height=\"13\" viewBox=\"0 0 45 13\" fill=\"none\"><path d=\"M13.7128 4.45274C13.2137 4.45274 12.7223 4.56022 12.2694 4.75984C11.8701 4.93643 11.5477 5.25889 11.3634 5.65046V9.85017H9.58984V2.91719H11.2175V4.39899C11.3327 4.16866 11.4786 3.95368 11.6551 3.75406C11.8164 3.5698 12.0006 3.40089 12.2003 3.25501C12.3845 3.12449 12.5765 3.00933 12.7914 2.93255C12.9757 2.86345 13.1753 2.82506 13.3673 2.81738H13.5823C13.6283 2.81738 13.6744 2.82506 13.7205 2.83274L13.7128 4.45274Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.1865 9.48966C18.9024 9.6125 18.6106 9.71999 18.3112 9.80445C17.958 9.91193 17.5972 9.96568 17.2287 9.96568C16.9906 9.96568 16.7603 9.93497 16.53 9.87354C16.3227 9.8198 16.1307 9.71231 15.9618 9.57411C15.7929 9.42824 15.6624 9.25165 15.5703 9.04435C15.4628 8.79867 15.4167 8.52995 15.4244 8.26123V4.27649H14.5107V2.91754H15.4244V0.667969H17.1979V2.91754H18.6567V4.27649H17.1979V7.66236C17.1979 7.90805 17.2594 8.08464 17.3899 8.18445C17.5204 8.29194 17.6893 8.34568 17.8582 8.338C18.0425 8.338 18.2268 8.30729 18.4033 8.24587C18.5799 8.18445 18.7181 8.1307 18.8256 8.08464L19.1865 9.48966Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.9315 0.191406H21.7051V7.62343C21.7051 7.87679 21.7665 8.07642 21.8893 8.22229C22.0275 8.36817 22.2195 8.44495 22.4191 8.43727C22.5342 8.43727 22.6571 8.41424 22.7723 8.38352C22.8951 8.35281 23.0179 8.30675 23.1331 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5.41262 29.4673 5.46636 29.6132 5.51243C29.7821 5.56617 29.9971 5.62759 30.2581 5.68901C30.7342 5.81186 31.1411 5.9347 31.4789 6.05754C31.7783 6.15735 32.0547 6.30323 32.3158 6.47982C32.5154 6.61802 32.6766 6.80996 32.7918 7.03261C32.8993 7.26294 32.953 7.52399 32.9453 7.77735C32.9453 8.45299 32.692 8.99043 32.1929 9.38199C31.6708 9.78891 30.9952 9.98085 30.1276 9.98085Z\" fill=\"#FFDA2A\"><\/path><path d=\"M38.0812 9.48966C37.7971 9.6125 37.5053 9.71999 37.2059 9.80445C36.8527 9.91193 36.4919 9.96568 36.1233 9.96568C35.8853 9.96568 35.655 9.93497 35.4323 9.87354C35.225 9.8198 35.0331 9.71231 34.8642 9.57411C34.6953 9.42824 34.5647 9.25165 34.4726 9.04435C34.3651 8.79867 34.3191 8.52995 34.3267 8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5410e6a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5410e6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e911f6a\" data-id=\"e911f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca58b0e elementor-widget elementor-widget-heading\" data-id=\"ca58b0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get unlimited high-quality music for your videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6c061c\" data-id=\"c6c061c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950f053 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"950f053\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/start-now\/?utm_source=blog&#038;utm_medium=middlebanner\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start  Free Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb6075 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-pricing elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"fbb6075\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/page\/pricing\/max?utm_source=blog&#038;campaign=getunlimitedhighqualitymusicforyourvideos\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/b><\/p>\n<h2><b>Personalized<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For a while, people loved being voyeurs online. They enjoyed seeing the inside of a hotel they could never afford, a VIP section they\u2019d never get into, a fashion trend that wouldn\u2019t work on their body type, and all sorts of aspirational fantasies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, <\/span><a href=\"https:\/\/www.youtube.com\/trends\/report\/2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">65%<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z believe content that\u2019s personally relevant to them is more important than the content that lots of other people talk about. They want their content to speak to their specific experience. That\u2019s what matters to them.<\/span><\/p>\n<h3 style=\"text-align: center;\"><em>65% of Gen Z audiences want to watch personalized content<\/em><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of trying to impress your audience with how elite or unattainable your life is, try making content that is more down to earth. Emotionally relate to your audience\u2019s struggles, connect your passions to theirs, and think about how what you know or what you\u2019re amazing at can be easily understood by all of your viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you can even change how you share. Instead of always starting sentences with \u201cI\u201d, try talking to the viewer, and acknowledging them. Maybe it\u2019s \u201cyou\u201d or \u201cwe\u201d since they\u2019ve had this experience too. Bring them into your videos in a way that makes them feel that this relates to their day-to-day life.<\/span><\/p>\n<h2><b>Chill content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re on our screens all the time and are inundated with a constant stream of bad news and hectic visuals. Everyone could use some chill. <\/span><a href=\"https:\/\/www.youtube.com\/trends\/report\/2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">83%<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z have watched soothing YouTube content to help them relax and help calm their anxiety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calm. Relaxed. These are vibes that almost everyone is looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you adapt your videos? It can be as simple as changing the BPM on your <a href=\"\/blog\/background-music-for-video\/\">background music<\/a> to something slower. When viewers hear a song they know, their brain has to do double duty and listen to them talk over the lyrics. Try using more <\/span><span style=\"font-weight: 400;\">neutral, lyric-free songs<\/span><span style=\"font-weight: 400;\"> that let your viewers stay present.<\/span><\/p>\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-10735-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-At-the-Sea.mp3?_=1\" \/><a href=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-At-the-Sea.mp3\">https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-At-the-Sea.mp3<\/a><\/audio>\n<p><a href=\"https:\/\/artlist.io\/royalty-free-music\/song\/at-the-sea\/112735\">Download At The Sea Now<\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-10735-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-Deep-in-Thought.mp3?_=2\" \/><a href=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-Deep-in-Thought.mp3\">https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-Deep-in-Thought.mp3<\/a><\/audio>\n<p><a href=\"https:\/\/artlist.io\/royalty-free-music\/song\/deep-in-thought\/112733\"><span style=\"font-weight: 400;\">Download Deep In Thought Now<\/span><\/a><\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-10735-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-Late-Bloomer-Instrumental-Version.mp3?_=3\" \/><a href=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-Late-Bloomer-Instrumental-Version.mp3\">https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/05\/CTRL-S-Late-Bloomer-Instrumental-Version.mp3<\/a><\/audio>\n<p><a href=\"https:\/\/artlist.io\/royalty-free-music\/song\/late-bloomer\/108999\"><span style=\"font-weight: 400;\">Download Late Bloomer Now<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can also experiment with ASMR. If you don\u2019t have the right setup to record your own ASMR sounds, use pre-recorded <\/span><a href=\"https:\/\/artlist.io\/sfx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sound effects<\/span><\/a><span style=\"font-weight: 400;\"> from a copyright-free collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try playing with how fast you speak, how quickly you cut between shots, and what stories you tell. You can be honest with your viewers too and tell them that you\u2019re making special videos so that everyone can have a little relaxation moment together. Invite them to the shared chill experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artlist is here to help creators like you find better <\/span><a href=\"https:\/\/artlist.io\/video-templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">templates<\/span><\/a><span style=\"font-weight: 400;\">, the right <\/span><a href=\"https:\/\/artlist.io\/royalty-free-music\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">music<\/span><\/a><span style=\"font-weight: 400;\">, and high-quality <\/span><a href=\"https:\/\/artlist.io\/stock-footage\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visuals<\/span><\/a><span style=\"font-weight: 400;\">. So that this year, your videos can get more views and have an even better chance of going viral.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shorts Following the enormous success of TikTok and Reels, YouTube has decided not to give up without a fight. They\u2019ve launched their own shorter-form video content platform called Shorts. Shorts have 1.5 billion monthly active users and get more than 30 billion daily views. As a creator, you have the opportunity to gain entirely new [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[581],"tags":[49,506,13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 YouTube trends to get you more views in 2023<\/title>\n<meta name=\"description\" content=\"A comprehensive guide to what is trending on YouTube this year and how you can incorporate it into your videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/blog\/youtube-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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Following the enormous success of TikTok and Reels, YouTube has decided not to give up without a fight. 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