{"id":11468,"date":"2023-07-18T08:09:06","date_gmt":"2023-07-18T08:09:06","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=11468"},"modified":"2024-03-05T09:39:06","modified_gmt":"2024-03-05T09:39:06","slug":"5-b2b-video-marketing-trends-to-stay-ahead-of-the-competition","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/5-b2b-video-marketing-trends-to-stay-ahead-of-the-competition\/","title":{"rendered":"5 B2B video marketing trends to stay ahead of the competition"},"content":{"rendered":"\t\t
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Every marketer knows that video marketing is now content marketing king and should be part of any company\u2019s marketing strategy. When done well, using video to convey your company messaging engages your audience, increases quality traffic to your website, sends clear and concise messages, and gives a fantastic return on investment. But just like any form of marketing, trends come and go, and if you don\u2019t stay ahead of the curve, the impact of your video marketing can plateau or, even worse, get drowned out by your competition.\u00a0<\/span><\/p>

But there\u2019s no need to stress \u2013 we\u2019ve rounded up the latest B2B video marketing trends so you can stay one step ahead of your competition, meet your targets, and win new business authentically and creatively.\u00a0<\/span><\/p>

Our Business customers can also access data-driven insights, industry knowledge, and advanced curation services from their own dedicated Account Manager.\u00a0<\/p>

Trend 1: live video<\/b><\/h2>

The live video trend truly skyrocketed during lockdown. Going live adds a human touch to digital messaging and can bring a project\u2019s sentiment to life. Recently, businesses of all shapes and sizes have incorporated live video into their video marketing strategy to better connect with consumers and work with influencers to promote their products.\u00a0<\/span><\/p>

But don\u2019t take our word for it \u2013 <\/span>studies show<\/span><\/a> that consumers engage with live content much more than pre-recorded videos. Users watch videos for 3x longer if it\u2019s live, and a live video generates up to 6x more interactions. There are scores of platforms out there to host your live video marketing strategy, but some capture more eyeballs than others. Instagram Live<\/a>, Facebook Live, Twitch<\/a>, TikTok Live, and YouTube Live<\/a> are amongst the most seamless and popular live stream platforms, with billions of users between them. But there are <\/span>many different options<\/span><\/a> to suit your various needs, so do some research to find out what fits your video marketing strategy best.\u00a0<\/span><\/p>

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And stay up to date \u2013 going live is the ultimate B2B content marketing trend for 2023, and there\u2019ll be much more to come from this format in the future.<\/span><\/p>

Trend 2: virtual events<\/b><\/h2>

In B2B markets, industry events are our bread and butter. There\u2019s no better way to connect with potential clients, learn about each other\u2019s services, and share knowledge and expertise within the industry. But in our increasingly globalized and digitized world, it\u2019s not always feasible to travel to an event location. So virtual events<\/a> aren\u2019t just a fantastic way to make connections remotely, they’re also a smart way to produce evergreen video content for your brand.<\/span><\/p>

Let\u2019s set the scene. You\u2019ve organized a virtual event with a prestigious guest speaker from your industry. You can stream the event live, generating tons of engagement and reach (see above). Then after the event, you can share the event recap or use snippets of the event in your other marketing channels. You\u2019ll build a community around your event, create brand awareness and make connections with prospective clients as you do it. Plus, you\u2019ll establish yourselves as thought leaders in your industry.<\/span><\/p>