If you\u2019re a content creator, then you are probably familiar with the growing popularity of ASMR. Millions of people have latched on to this trend\u2014watching YouTube and TikTok videos of someone whispering into a camera. It sounds pretty simple, right? Yet people are completely mesmerized by this phenomenon because of the sensation and stimulation these videos provide.<\/p>\n
The reason ASMR has become an increasingly popular video format is that the experience can provide great relaxation and stress relief. In fact, studies showed that people who experienced ASMR had reduced heart rates while watching the videos. It has also been suggested that ASMR could help relieve chronic pain, insomnia, anxiety, and depression.<\/p>\n
Many creators enjoy making ASMR videos because it\u2019s a new and fresh creative outlet. It keeps things interesting as video makers can play around with different sounds to maximize relaxation. They do this by speaking with a calm voice and making tapping sounds into an ASMR microphone.<\/p>\n
Interestingly, ASMR videos are not all made intentionally. As an avid TikTok creator and user, I\u2019ve come across several videos that were not labeled as ASMR or intentionally created that way. Sometimes video makers use high-quality microphones and speak softly, and their content comes across as ASMR accidentally.<\/p>\n
There is definitely an art to ASMR, because in my experience, I have found some videos soothing, and others distracting. If created well, I can attest to experiencing a very unique sensory experience\u2014providing what I refer to as \u201cwarm fuzzies.\u201d<\/p>\n
Read more on how to effectively include ASMR<\/a> in your videos.<\/p>\n