{"id":11612,"date":"2023-07-26T11:39:35","date_gmt":"2023-07-26T11:39:35","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=11612"},"modified":"2023-08-03T07:28:30","modified_gmt":"2023-08-03T07:28:30","slug":"what-is-audio-branding","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/what-is-audio-branding\/","title":{"rendered":"What is sonic branding, and why your brand needs it"},"content":{"rendered":"<p>Chances are, even if you don\u2019t think you\u2019ve heard of Sonic branding before, you already have. Every time you load up Microsoft Windows on your PC, every time you start a new Netflix episode, each time you ask Siri something? The sounds that you hear and associate with these brands and products are all examples of great sonic branding.<br \/>\nWhen it\u2019s done right, this sonic signature has the ability to evoke emotions and create a strong, more memorable connection with users and customers. It\u2019s an underrated part of any marketing toolkit, and we\u2019re here today to explain what it is, why it\u2019s so important, and how you can create your own sonic branding.<\/p>\n<h2>What is sonic branding?<\/h2>\n<p>Let\u2019s start with an explanation of what sonic branding is. This type of branding can be referred to by many different phrases \u2013 a sound trademark, a sound logo, an audio logo, or a sonic signature. However you choose to name it, sonic branding is a type of trademark where sound is used to perform the trademark function, uniquely identifying a product or service. This video showcases some of the most iconic sonic branding over the years.<\/p>\n<p><iframe title=\"Sonic Branding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/btfZgXh7X-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2>Why is sonic branding so important?<\/h2>\n<p>If you close your eyes and play the video above, you\u2019d be surprised by just how many of the brands you can identify without seeing the logo or anything else. These are all great examples of highly successful, effective audio logos.<br \/>\nThey\u2019re a little bit like radio or company jingles. When you listen to a radio station, there\u2019s often a catchy, iconic jingle that plays regularly, signaling to the listener that they\u2019re tuning in to a specific radio station playing a specific type of music and shows. Similarly, when you watch a TV channel, you\u2019ll see that logo all over the screen. With these cues, you know what you\u2019re getting.<br \/>\nSonic branding is very similar to how customers might feel when seeing specific colors, images, and logos \u2013 it\u2019s a sonic signature that creates instant connotations and specific feelings around a certain brand or product. Companies will use an audio logo to make an instant impression that distinguishes their brand from competitors while conveying key information about the product or company. It\u2019s almost like seeing with your ears.<br \/>\nConsider the latest trends on social media, too. Platforms like <a href=\"https:\/\/www.tiktok.com\/en\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> have changed the game in recent years, ensuring that videos are now created around specific sounds and songs. It\u2019s these sounds and songs that now go viral.<\/p>\n<h2>The psychology of sonic branding<\/h2>\n<p>Of course, brands and companies aren\u2019t just doing this for fun. Like any other aspect of marketing, there\u2019s a very valid reason for creating a strong, identifiable sonic logo. Condensing many scientific papers down into a few sentences, studies have basically shown that our decision-making is made inside the non-rational part of our brains \u2013 the limbic system. This part of the brain instigates our behavioral and emotional responses, and it can be activated and aroused by music and sound.<br \/>\nSounds tend to <a href=\"https:\/\/artlist.io\/blog\/anbr-artlist-interview\/\" target=\"_blank\" rel=\"noopener\">trigger emotions<\/a> more than visuals do. You can confirm this yourself simply by watching a <a href=\"https:\/\/artlist.io\/blog\/scary-sound-effects\/\" target=\"_blank\" rel=\"noopener\">horror movie<\/a> with the sound off. Suddenly, you\u2019ll find that it\u2019s not as scary.<br \/>\nMeanwhile, in a world where the internet is so densely saturated with content, a sound can help cut through and send a clearer message to the listener, grabbing attention and reinforcing your brand identity. If you have a sonic signature that correlates with your brand and message, studies have confirmed that this will improve the verbal memory of the audience, leading to better \u201cbrand recall\u201d (the likelihood of someone remembering your brand, its products, and its services).<br \/>\nSo, creating sonic branding clearly makes sense to any large company.<\/p>\n<h2>What makes a successful sonic brand?<\/h2>\n<p>Now that you know what sonic branding is, why it\u2019s so important, and the psychology behind it, you start to understand what makes a specific sonic logo so effective.<br \/>\nWhen designing a good visual logo, there are three main rules that stand out: simplicity, memorability, and relevance. These same three rules can be applied to a sonic signature, too. You want your sonic branding to be simple, relevant to your brand, and very memorable. Here are a few top examples that showcase that:<\/p>\n<h3>Netflix<\/h3>\n<p><iframe title=\"Netflix New Logo Animation 2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GV3HUDMQ-F8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>EA Sports<\/h3>\n<p><iframe title=\"EA Sports logo (HQ)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/dM3sGDynPdI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>McDonald&#8217;s \u2014 I&#8217;m lovin&#8217; it<\/h3>\n<p><iframe title=\"i&#039;m lovin&#039; it\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tfhlEP8LT4k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>HBO intro HD<\/h3>\n<p><iframe title=\"hbo intro hd\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P_Oh7HizY5I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>20th Century Fox Intro HD<\/h3>\n<p><iframe title=\"20th Century Fox Intro HD\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xjFzdK0X4AY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>These sonic logos are successful because they follow the three rules and have a number of elements working together. When it comes to creating your own sonic branding, you\u2019ll want to pay close attention to these elements:<\/p>\n<ul>\n<li>Sound design<\/li>\n<li>Music composition<\/li>\n<li>Soundscapes<\/li>\n<li>Sound identity<\/li>\n<\/ul>\n<h2>How do you create a sonic signature?<\/h2>\n<p>There are many different ways to create your own audio branding these days. A quick Google search may reveal plenty of sonic branding companies in your area, who you could pay to help you create your perfect sonic logo. Alternatively, if you\u2019re feeling a little brave, you can get creative and do it yourself! Whichever way you choose to go, you or your hired professionals are going to need assets. Those four elements of sound design, music composition, soundscapes, and sound identity.<\/p>\n<p>Utilizing <a href=\"https:\/\/artlist.io\/\" target=\"_blank\" rel=\"noopener\">Artlist<\/a>, you can find all of the assets necessary to create an iconic sonic signature. You can choose from thousands of different <a href=\"https:\/\/artlist.io\/sfx\" target=\"_blank\" rel=\"noopener\">SFX<\/a>, as well as soundscapes, songs, and plenty more. For example, you could narrow your search for a certain song down to a theme such as <a href=\"https:\/\/artlist.io\/blog\/royalty-free-music-for-commercials\/\" target=\"_blank\" rel=\"noopener\">commercial<\/a> or technology, then further tailor it to a variety of different moods.<br \/>\nKeep Movin\u2019 Along (no lead vocals) by MILANO is a great example of an <a href=\"https:\/\/artlist.io\/royalty-free-music\/categories\/uplifting\" target=\"_blank\" rel=\"noopener\">uplifting<\/a> commercial song that\u2019s very catchy. You can see how you might pull out certain sections of this and use them in an audio logo.<\/p>\n\n    <div class=\"playlist\" id=\"69cffb22b0c15\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"songs\" == 'songs') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SongList($page: Int!, $songSortType: Int!, $take: Int!, $vocalMenuId: Int!, $categoryIds: [Int], $collectionId: String, $searchTerm: String) {\n                        songList(page: $page, songSortType: $songSortType, take: $take, vocalMenuId: $vocalMenuId, categoryIds: $categoryIds, collectionId: $collectionId, searchTerm: $searchTerm) {\n                          songs {\n                            songId\n                            songName\n                            artistName\n                            isNew\n                            nameForURL\n                            sitePlayableFilePath\n\t\t\t\t\t\t\talbumImageFilePath\n\t\t\t\t\t\t\trelativeUrl\n                          }\n                          totalResults\n                        }\n                    }`,\n                        variables: JSON.stringify({\n                            \"page\": 1,\n                            \"songSortType\": 1,\n                            \"take\": 1,\n                            \"vocalMenuId\": 1,\n                            \"categoryIds\": null,\n                            \"searchTerm\": \"Keep Movin' Along - No Lead Vocals\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('songs list: ', res);\n                        var data = res.data.songList.songs;\n                        if ($(\"#69cffb22b0c15\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69cffb22b0c15\");\n                        } else if ($(\"#69cffb22b0c15\").length && data.length == 0) {\n                            $(\"#69cffb22b0c15\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            } else if(\"songs\" == 'sfx') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SfxList($categoryIds: String!, $page: Float!, $tags: String!, $term: String!, $sortBy: SfxListRequestSortByOptions!) {\n\t\t\t\t\t\t\t\tsfxList(categoryIds: $categoryIds, page: $page, tags: $tags, term: $term, sortBy: $sortBy) {\n\t\t\t\t\t\t\t\t  page\n\t\t\t\t\t\t\t\t  songs {\n\t\t\t\t\t\t\t\t\t  albumImageFilePath\n\t\t\t\t\t\t\t\t\t  artistName\n\t\t\t\t\t\t\t\t\t  isNew\n\t\t\t\t\t\t\t\t\t  nameForURL\n\t\t\t\t\t\t\t\t\t  relativeUrl\n\t\t\t\t\t\t\t\t\t  sitePlayableFilePath        \n\t\t\t\t\t\t\t\t\t  songId \n\t\t\t\t\t\t\t\t\t  songName\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                        variables: JSON.stringify({\n                            \"categoryIds\": \"\",\n                            \"page\": 1,\n                            \"tags\": \"\",\n                            \"term\": \"Keep Movin' Along - No Lead Vocals\",\n                            \"sortBy\": \"1\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('sfx list: ', res);\n                        var data = res.data.sfxList.songs;\n                        if ($(\"#69cffb22b0c15\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69cffb22b0c15\");\n                        } else if ($(\"#69cffb22b0c15\").length && data.length == 0) {\n                            $(\"#69cffb22b0c15\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            }\n\n            function createAudioPlayers(data, playlistId) {\n                \/\/ main playlist container\n                const playlistContainer = $(\"#\" + playlistId);\n                \/\/ wavesurfers array\n                \/\/ const wavesurfers = [];\n                \/\/ loop over every song returned\n\n                if(!allWavesurfers){\n                    var allWavesurfers = [];\n                }\n                $.each(data, function(index, audio) {\n                    \/\/ if current type is sfx and current looped index is bigger than amount wanted via shortcode - then stop loop (because sfx request doesn't have \"take\" variable)\n                    if(\"songs\" == 'sfx' && (index + 1) > 1) {\n                        return false;\n                    }\n\n                    \/\/ audio player container\n                    const audioPlayer = $(\"<div>\").addClass(\"audioPlayer\");\n                    \/\/ album image\n                    const audioImage = $(\"<div>\").addClass(\"audioImage\");\n                    audioImage.append('<img decoding=\"async\" src=\"' + audio.albumImageFilePath + '\"\/>');\n                    \/\/ audio controls\n                    const audioControls = $(\"<div>\").addClass(\"audioControls\");\n                    const playPauseButton = $(\"<button>\").addClass(\"playPauseButton\").html('<i class=\"fas fa-play\"><\/i>');\n                    audioControls.append(playPauseButton);\n                    \/\/ song url\n                    var songUrl;\n                    if(\"songs\" == 'songs') {\n                        songUrl = 'https:\/\/artlist.io\/royalty-free-music\/song\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    } else if(\"songs\" == 'sfx') {\n                        songUrl = 'https:\/\/artlist.io\/sfx\/track\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    }\n                    \/\/ song name and artist name\n                    const audioNames = $(\"<div>\").addClass(\"audioNames\");\n                    const songName = $(\"<a>\").addClass(\"songName\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").text(audio.songName);\n                    if (audio.isNew) {\n                        songName.append('<span class=\"isNewBadge\">NEW<\/span>');\n                    }\n                    const artistName = $(\"<span>\").addClass(\"artistName\").text(audio.artistName);\n                    audioNames.append(songName, artistName);\n                    \/\/ audio waveform container\n                    const audioWaveform = $(\"<div>\").addClass(\"audioWaveform\");\n                    \/\/ download button\n                    const audioDownload = $(\"<a>\").addClass(\"audioDownload\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").html('<i class=\"icon download medium\"><\/i>');\n\n\n                    \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                    audioPlayer.append(audioImage, audioControls, audioNames, audioWaveform, audioDownload);\n\n                    \/\/ append audio player container into main playlist container\n                    playlistContainer.append(audioPlayer);\n\n                    \/* media viewed SEGMENT EVENT *\/\n                    const special_data = getProps();\n\n                    const observer = new IntersectionObserver(entries => {\n                        entries.forEach(entry => {\n                            if (entry.isIntersecting) {\n                                var assetId = audio.songId;\n                                var artist = audio.artistName;\n                                var title = audio.songName;\n                                var asset_type = null;\n                                if(\"songs\" == 'songs') {\n                                    asset_type = 'song';\n                                } else if(\"songs\" == 'sfx') {\n                                    asset_type = 'sfx';\n                                }\n                                analytics.track(\"media viewed\", {\n                                    asset_id: assetId || null,\n                                    asset_type: asset_type || null,\n                                    click_source: 'player',\n                                    artist: artist || null,\n                                    title: title || null,\n                                    genre: null,\n                                    ...special_data,\n                                });\n                                observer.unobserve(entry.target);\n                            }\n                        });\n                    }, {\n                        threshold: 0.5\n                    });\n                    observer.observe(audioPlayer[0]);\n\n                    \/\/ check screen size\n                    var mobileScreen = window.matchMedia('(max-width: 767px)');\n                    var waveformHeight = '';\n                    if (mobileScreen.matches) { \/\/ mobile\n                        waveformHeight = 15;\n                    } else { \/\/ desktop\n                        waveformHeight = 40;\n                    }\n\n                    \/\/ create wavesurfer instance\n                    const waveformId = `waveform-${playlistId}-${index}`; \/\/ Generate a unique ID for each waveform\n                    const waveformContainer = $(\"<div>\").attr(\"id\", waveformId).addClass(\"waveformContainer\");\n                    audioWaveform.append(waveformContainer);\n                    const wavesurfer = WaveSurfer.create({\n                        container: `#${waveformId}`,\n                        waveColor: \"#b1b1b1\",\n                        progressColor: \"#171717\",\n                        cursorColor: \"transparent\",\n                        height: waveformHeight,\n                        normalize: true,\n                    });\n                    \/\/ push current wavesurfer into wavesurfers array\n                    \/\/ wavesurfers.push(wavesurfer);\n                    allWavesurfers.push(wavesurfer);\n                    \/\/ load audio file into new wavesurfer\n                    wavesurfer.load(audio.sitePlayableFilePath);\n\n                    \/\/ add event listener to the play\/pause button\n                    playPauseButton.on(\"click\", () => {\n                        if (wavesurfer.isPlaying()) {\n                            wavesurfer.pause();\n                            playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n\n                            \/* media paused SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        } else {\n                            \/\/ pause all other audios that may be playing\n                            $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                            $.each(allWavesurfers, function(index, audio) {\n                                allWavesurfers[index].pause();\n                            });\n                            \/\/ then play current audio\n                            wavesurfer.play();\n                            playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n\n                            \/* media played SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        }\n                    });\n\n                    \/* media downloaded SEGMENT EVENT *\/\n                    audioDownload.on(\"click\", () => {\n                        var assetId = audio.songId;\n                        var artist = audio.artistName;\n                        var title = audio.songName;\n                        var asset_type = null;\n                        if(\"songs\" == 'songs') {\n                            asset_type = 'song';\n                        } else if(\"songs\" == 'sfx') {\n                            asset_type = 'sfx';\n                        }\n                        analytics.track(\"media downloaded\", {\n                            asset_id: assetId || null,\n                            asset_type: asset_type || null,\n                            click_source: 'player',\n                            artist: artist || null,\n                            title: title || null,\n                            genre: null,\n                            ...special_data,\n                        });\n                    });\n\n                    \/\/ add event listener to the click on the wave itself\n                    audioWaveform.on(\"click\", () => {\n                        setTimeout(() => {\n                            if (wavesurfer.isPlaying()) {\n                                wavesurfer.pause();\n                                playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n                            } else {\n                                \/\/ pause all other audios that may be playing\n                                $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                                $.each(allWavesurfers, function(index, audio) {\n                                    allWavesurfers[index].pause();\n                                });\n                                \/\/ then play current audio\n                                wavesurfer.play();\n                                playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n                            }\n                        }, \"200\");\n                    });\n\n                });\n            }\n\n        });\n    <\/script>\n\n    \n<p><a href=\"https:\/\/artlist.io\/royalty-free-music\" target=\"_blank\" rel=\"noopener\">Explore more royalty-free music<\/a><\/p>\n<p>Meanwhile, the SFX library covers a vast array of sound effects. There are whooshes, impacts, glitches, and more.<\/p>\n\n    <div class=\"playlist\" id=\"69cffb22b0d7f\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"sfx\" == 'songs') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SongList($page: Int!, $songSortType: Int!, $take: Int!, $vocalMenuId: Int!, $categoryIds: [Int], $collectionId: String, $searchTerm: String) {\n                        songList(page: $page, songSortType: $songSortType, take: $take, vocalMenuId: $vocalMenuId, categoryIds: $categoryIds, collectionId: $collectionId, searchTerm: $searchTerm) {\n                          songs {\n                            songId\n                            songName\n                            artistName\n                            isNew\n                            nameForURL\n                            sitePlayableFilePath\n\t\t\t\t\t\t\talbumImageFilePath\n\t\t\t\t\t\t\trelativeUrl\n                          }\n                          totalResults\n                        }\n                    }`,\n                        variables: JSON.stringify({\n                            \"page\": 1,\n                            \"songSortType\": STAFF_PICKS,\n                            \"take\": 4,\n                            \"vocalMenuId\": 1,\n                            \"categoryIds\": null,\n                            \"searchTerm\": \"\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('songs list: ', res);\n                        var data = res.data.songList.songs;\n                        if ($(\"#69cffb22b0d7f\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69cffb22b0d7f\");\n                        } else if ($(\"#69cffb22b0d7f\").length && data.length == 0) {\n                            $(\"#69cffb22b0d7f\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            } else if(\"sfx\" == 'sfx') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SfxList($categoryIds: String!, $page: Float!, $tags: String!, $term: String!, $sortBy: SfxListRequestSortByOptions!) {\n\t\t\t\t\t\t\t\tsfxList(categoryIds: $categoryIds, page: $page, tags: $tags, term: $term, sortBy: $sortBy) {\n\t\t\t\t\t\t\t\t  page\n\t\t\t\t\t\t\t\t  songs {\n\t\t\t\t\t\t\t\t\t  albumImageFilePath\n\t\t\t\t\t\t\t\t\t  artistName\n\t\t\t\t\t\t\t\t\t  isNew\n\t\t\t\t\t\t\t\t\t  nameForURL\n\t\t\t\t\t\t\t\t\t  relativeUrl\n\t\t\t\t\t\t\t\t\t  sitePlayableFilePath        \n\t\t\t\t\t\t\t\t\t  songId \n\t\t\t\t\t\t\t\t\t  songName\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                        variables: JSON.stringify({\n                            \"categoryIds\": \"\",\n                            \"page\": 1,\n                            \"tags\": \"\",\n                            \"term\": \"\",\n                            \"sortBy\": \"STAFF_PICKS\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('sfx list: ', res);\n                        var data = res.data.sfxList.songs;\n                        if ($(\"#69cffb22b0d7f\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69cffb22b0d7f\");\n                        } else if ($(\"#69cffb22b0d7f\").length && data.length == 0) {\n                            $(\"#69cffb22b0d7f\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            }\n\n            function createAudioPlayers(data, playlistId) {\n                \/\/ main playlist container\n                const playlistContainer = $(\"#\" + playlistId);\n                \/\/ wavesurfers array\n                \/\/ const wavesurfers = [];\n                \/\/ loop over every song returned\n\n                if(!allWavesurfers){\n                    var allWavesurfers = [];\n                }\n                $.each(data, function(index, audio) {\n                    \/\/ if current type is sfx and current looped index is bigger than 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title = audio.songName;\n                        var asset_type = null;\n                        if(\"sfx\" == 'songs') {\n                            asset_type = 'song';\n                        } else if(\"sfx\" == 'sfx') {\n                            asset_type = 'sfx';\n                        }\n                        analytics.track(\"media downloaded\", {\n                            asset_id: assetId || null,\n                            asset_type: asset_type || null,\n                            click_source: 'player',\n                            artist: artist || null,\n                            title: title || null,\n                            genre: null,\n                            ...special_data,\n                        });\n                    });\n\n                    \/\/ add event listener to the click on the wave itself\n                    audioWaveform.on(\"click\", () => {\n                        setTimeout(() => {\n                            if 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href=\"https:\/\/artlist.io\/sfx\" target=\"_blank\" rel=\"noopener\">Download SFX now<\/a><\/p>\n<h2>Top tips for creating sonic branding<\/h2>\n<p>There\u2019s no right or wrong way to create an audio signature, but these top tips are generally a good place to start.<\/p>\n<h3>Utilize your current logo and colors<\/h3>\n<p>If you already have an existing brand with a visual logo and colors, you should try and work with these. Colors evoke certain emotions, so draw from your palette. Remember that you want your sonic brand to fit seamlessly alongside all of your other branding.<\/p>\n<h3>Short and simple works best<\/h3>\n<p>Notice what all of the best sonic signatures have in common? They\u2019re short and simple. For the best results, you\u2019ll want to make sure yours is too.<\/p>\n<h3>Keep it light and upbeat<\/h3>\n<p>There aren\u2019t that many sonic brands that use scary drones or creepy vibes, right? You want to ensure that your sonic logo is upbeat and makes your customers feel happy when they hear it.<\/p>\n<h3>Deliver a message<\/h3>\n<p>If you can, you want to ensure that your sonic branding tells your customers something about your brand. Look at including specific elements from your product or service in the audio.<\/p>\n<h3>Wrapping up<\/h3>\n<p>So, that\u2019s everything you need to know about sonic branding. Whether you realize it or not, audio signatures are everywhere, and they\u2019re incredibly important for companies and brands all around the world. Now that you know what it is and understand the psychology of sonic branding, you can start creating your own!<br \/>\nMaking use of the music and SFX readily available on Artlist, creating a unique, high-quality sonic brand has never been easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chances are, even if you don\u2019t think you\u2019ve heard of Sonic branding before, you already have. Every time you load up Microsoft Windows on your PC, every time you start a new Netflix episode, each time you ask Siri something? The sounds that you hear and associate with these brands and products are all examples [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[525,2],"tags":[532,534,108,40],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding audio branding<\/title>\n<meta name=\"description\" content=\"What is sonic branding, and why is it so important? 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He's passionate about travel and documents adventures and stories through his films.","sameAs":["https:\/\/www.instagram.com\/joshedwardsfilms\/","https:\/\/www.linkedin.com\/in\/joshedwardsfilms\/","https:\/\/www.youtube.com\/c\/JoshEdwardsFilms"],"url":"https:\/\/new-blog.artlist.io\/blog\/author\/joshedwards\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/07\/250723-The-importance-of-sonic-branding-Enterprise-blog-cover.jpg",1920,538,false],"thumbnail":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/07\/250723-The-importance-of-sonic-branding-Enterprise-blog-cover-150x150.jpg",150,150,true],"medium":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/07\/250723-The-importance-of-sonic-branding-Enterprise-blog-cover-300x84.jpg",300,84,true],"medium_large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/07\/250723-The-importance-of-sonic-branding-Enterprise-blog-cover-768x215.jpg",768,215,true],"large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/07\/250723-The-importance-of-sonic-branding-Enterprise-blog-cover-1024x287.jpg",1024,287,true],"1536x1536":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/07\/250723-The-importance-of-sonic-branding-Enterprise-blog-cover-1536x430.jpg",1536,430,true],"2048x2048":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/07\/250723-The-importance-of-sonic-branding-Enterprise-blog-cover.jpg",1920,538,false]},"uagb_author_info":{"display_name":"Josh Edwards","author_link":"https:\/\/new-blog.artlist.io\/blog\/author\/joshedwards\/"},"uagb_comment_info":0,"uagb_excerpt":"Chances are, even if you don\u2019t think you\u2019ve heard of Sonic branding before, you already have. Every time you load up Microsoft Windows on your PC, every time you start a new Netflix episode, each time you ask Siri something? The sounds that you hear and associate with these brands and products are all examples&hellip;","_links":{"self":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/11612"}],"collection":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/comments?post=11612"}],"version-history":[{"count":4,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/11612\/revisions"}],"predecessor-version":[{"id":11710,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/11612\/revisions\/11710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media\/11616"}],"wp:attachment":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media?parent=11612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/categories?post=11612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/tags?post=11612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}