{"id":11921,"date":"2023-08-22T12:50:45","date_gmt":"2023-08-22T12:50:45","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=11921"},"modified":"2024-03-05T09:34:24","modified_gmt":"2024-03-05T09:34:24","slug":"proven-strategies-youtube","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/proven-strategies-youtube\/","title":{"rendered":"Proven strategies for promoting your company\u2019s YouTube channel"},"content":{"rendered":"\t\t
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YouTube is the world\u2019s largest video-sharing platform and the second most popular social media platform after Facebook, with 122 million active daily users and 2.6 billion active monthly users. That\u2019s a huge potential audience for your content, but it also means that the competition for those viewers is fierce. Just uploading a video and hoping that people will find it is unlikely to prove successful. There are, however, many proven marketing strategies that can help you to promote your content on YouTube. Some of these techniques will form a part of your business\u2019s complete marketing strategy, not just your YouTube marketing strategy. Others are YouTube-specific tips and tricks that will help you to promote your business on YouTube. Taken together, they should help you to <\/span>grow your YouTube audience<\/span><\/a>.<\/span><\/p>

Content creation and optimization<\/span><\/h2>

Content<\/span><\/h3>

It all begins with content. At its very heart, your marketing strategy must produce content that not only promotes your brand and message. It also needs to be genuinely engaging content that people want to watch. This works on two levels, the first and most obvious being that if people aren\u2019t watching your content, then you are not succeeding in spreading your message. But second, YouTube monitors video length and retention figures. When people click away from a video after only a few seconds, this has a negative impact on its YouTube ranking, making it harder for people to find using search. Priority one, therefore, is high-quality content.<\/span><\/p>

Whatever your budget, <\/span>Artlist<\/span><\/a> makes it easy to create professional videos with its extensive range of assets. These assets include <\/span>templates<\/span><\/a> to help you structure your videos, <\/span>footage<\/span><\/a> to give your content a polished and professional look without having to work through long and complicated shoots,\u00a0 <\/span>music<\/span><\/a>, and <\/span>sound effects<\/span><\/a> to help immerse your audience in the world you are creating.<\/span><\/p>

After you have created a video that tells your story in an effective and engaging way, there are a few simple things you can do to optimize it for search and make it easier for your target audience to find and engage with your content.\u00a0<\/span><\/p>

Optimization<\/h2>

Keywords<\/h3>

First, you need to identify the keywords that pertain to your video and then apply them appropriately. By using relevant keywords, it ensures that your content can be identified and searched for by potential viewers. You should include at least your main keyword and your secondary keywords in your video\u2019s file name, title, tags, and as a part of its description.<\/span><\/p>

When it comes to your video description, think of it as an extension of its title. It needs to be tailored to the video itself with a few sentences that describe it and include your keywords and phrases. This is how external search engines, such as Google, will pick up on your video, as well as YouTube\u2019s search engine<\/a>, so make the most of it.<\/span><\/p>

Thumbnails<\/h3>

A good thumbnail<\/a> is essential for your video. It\u2019s what viewers will spot and engage with instantly when presented with it in a list of search results. You want to think of it as the face of your video, and while they say you shouldn\u2019t judge books (or videos) by their covers, people certainly do. Thumbnails and covers serve as important communicators of theme and feel.\u00a0<\/span><\/p>

Categories<\/h3>

When you upload a video to YouTube, you can add it to a variety of different categories in the advanced settings area. By grouping it with other similar types of videos, it makes it easier for search engines to pick it up and recommend it to people.<\/span><\/p>

\"How<\/p>

Info cards and end screens<\/h3>

Don\u2019t forget to include info cards<\/a> and an end screen in all of your videos. You can use info cards to link to other sites or videos or to ask questions and engage with your audience. The end screen is a neat way of wrapping up your video, asking your viewers to subscribe to your channel, or even point them in the direction of another video.\u00a0<\/span><\/p>\n

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