{"id":1198,"date":"2020-07-29T16:00:17","date_gmt":"2020-07-29T16:00:17","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=1198"},"modified":"2024-01-11T07:09:26","modified_gmt":"2024-01-11T07:09:26","slug":"how-to-build-a-concept-for-an-ad-around-a-song","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/how-to-build-a-concept-for-an-ad-around-a-song\/","title":{"rendered":"How to Build a Concept for an Ad Around a Song"},"content":{"rendered":"

Recently, we discussed\u00a0how to choose the right song for your commercial<\/a>\u00a0and also went into detail on\u00a0how to edit a song to fit your video perfectly<\/a>. In this post, you\u2019ll learn how to build a concept for an ad around a song, matching its lyrics and mood to your message, visuals and brand. Also, we\u2019ll discuss lighting, color palette and the advantage of shooting two setups of a scene separately and then compositing them in post.<\/p>\n