{"id":1207,"date":"2020-07-11T16:05:37","date_gmt":"2020-07-11T16:05:37","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=1207"},"modified":"2024-01-11T07:11:23","modified_gmt":"2024-01-11T07:11:23","slug":"power-of-subverting-expectations-in-video-with-song-selection","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/power-of-subverting-expectations-in-video-with-song-selection\/","title":{"rendered":"The\u200c \u200cPower\u200c \u200cof\u200c \u200cSubverting\u200c \u200cExpectations\u200c \u200cin\u200c \u200cVideo\u200c \u200cwith\u200c \u200cSong\u200c \u200cSelection\u200c"},"content":{"rendered":"

Following the recent post about\u00a0choosing the right song for your commercial<\/a>\u00a0and the more technical one about\u00a0making a song fit your video perfectly<\/a>, I want to address the song selection topic from a different angle – subverting Expectations. Subverting expectations when producing a video may be one of the most rewarding challenges you can give yourself as a filmmaker or video producer. In this post, I want to share a story of how subverting expectations worked well for a project I produced a while ago. I\u2019ll then share the top three benefits to subverting expectations in film and video production.<\/p>\n

\u201cAll that Jazz\u201d<\/h2>\n

Before I begin the process of producing a video, I always ask the question: \u201cWhat\u2019s the objective?\u201d I want to know, as specifically as possible, what result I (or my client) wants to happen after people watch a film. Educate? Inspire Buy something? Sign up for something? Dig deeper? The more specific the objective, the better.<\/p>\n

Knowing that objective will help you as a filmmaker (or photographer for that matter) make creative decisions that support that objective. A few years ago, I created a promotional video for the Seattle Repertory Jazz Orchestra. The objective of that video was to inspire viewers to learn more about the band and why they do what they do. I wanted there to be a palpable sense of emotion as you watched. I wanted your heart to beat just a bit faster. I wanted to increase the chance of goose pimples raising on your forearm. In the end, I wanted you to stand up and applaud.<\/p>\n

As you well know, music plays a huge role in accomplishing the kind of emotions and feelings I mentioned above. So I had to make a hard choice. Do I pick one of the jazz pieces the band is known for playing, or do I go with something different? Come to think of it, the choice really wasn\u2019t that hard for me. From the get-go, I knew I would NOT use a jazz song.<\/p>\n

I\u2019m a huge lover of jazz. I made a documentary short with the SRJO because of my love. This was the trailer created from the improvised set.<\/p>\n