{"id":14429,"date":"2023-11-16T14:04:57","date_gmt":"2023-11-16T14:04:57","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=14429"},"modified":"2024-05-15T20:18:45","modified_gmt":"2024-05-15T20:18:45","slug":"trend-report-2024","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/","title":{"rendered":"How brands can play and win in the creator economy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14429\" class=\"elementor elementor-14429\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ee908f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38ee908f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60979ddd\" data-id=\"60979ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b98e04b elementor-widget elementor-widget-text-editor\" data-id=\"5b98e04b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>About the report<\/h2><p>The <a href="\&quot;https:\/\/artlist.io\/blog\/creator-economy\/\&quot;" target=\"_blank\" rel=\"noopener\">creator economy<\/a> is a content engine worth more than $100 billion dollars. It\u2019s fueled by 207 million content creators and counting. Brands who want to reach their audience with relevant and impactful content must understand the tools, platforms, and trends they need to empower their brands and craft the content of tomorrow.<\/p><p>These findings and many more come from the <a href="\&quot;https:\/\/artlist.io\/blog\/trend-report\/\&quot;" target=\"_blank\" rel=\"noopener\">Artlist Trend Report 2024<\/a>, where we talked to a range of Artlist experts and industry leaders with a diverse media focus and surveyed over 7,000 content creators. You can find all the valuable insights and marketing trends in the full report and discover the highlights throughout this blog post.<\/p><p><iframe title=\"Take your brand content to the maximum | The Artlist Trend Report 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UeY5sH0u_a8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>Artlist\u2019s mission is to empower people to create without limits. So many challenges arise for all creators with our rapidly-changing technological and cultural landscape, and these can be especially tricky for brands and businesses to navigate. 32% of our survey respondents create promotional videos, 30% short films, 25% other, and 24% commercials. Right now, and looking forward to 2024, brands are living through a video content creation revolution. However, attention spans are shrinking, and consumers are demanding more authentic and personally relevant content. It\u2019s more important than ever for brands to be clear on who they are and the essence of what they want to convey about themselves.<\/p><p><a href=\"https:\/\/artlist.io\/blog\/trend-report\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14430 size-large\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-1024x614.jpg\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-1024x614.jpg 1024w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-300x180.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-768x461.jpg 768w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-1536x922.jpg 1536w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201cToday, a brand\u2019s vision and the business strategy that it influences all need to be conveyed to consumers through a single voice that spans diverse forms of media and remains authentic, no matter what.<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u2014 Ira Belsky, Co-Founder and Co-CEO of Artlist. <\/span><\/p><\/blockquote><p>Power your brand\u2019s creativity in 2024 by uncovering B2B marketing trends and top predictions for the coming year.<\/p><h2>Trend 1: Less technical work, more content<\/h2><p>In an era of rapid technological development, the good news is that content creation will become easier than ever. Global content creators and brands strongly prefer Artificial Intelligence tools to <a href=\"https:\/\/artlist.io\/blog\/5-ways-to-speed-up-your-teams-content-creation-process\/\" target=\"_blank\" rel=\"noopener\">speed up their workflow<\/a> and open creative possibilities.<\/p><p>Whether it\u2019s <a href=\"https:\/\/artlist.io\/blog\/chatgpt-dall-e-ai-and-digital-creators\/\" target=\"_blank\" rel=\"noopener\">brainstorming creative concepts<\/a>, <a href=\"https:\/\/artlist.io\/blog\/blog-new-ai-image-search-2\/\" target=\"_blank\" rel=\"noopener\">finding the perfect footage<\/a>, or removing technical work, AI is quickly becoming an essential part of the creative process. These tools are rapidly improving and will become even easier to use. According to our survey, by the fall of 2023, 52% of video creators reported that they were already using AI in their creative process.<\/p><p>As these AI tools continue to be used, they\u2019ll produce even better quality outputs than we could have dreamed of even a year ago. Those in the industry will know that <a href=\"https:\/\/artlist.io\/software\" target=\"_blank\" rel=\"noopener\">video editing<\/a> was once considered a highly technical, expensive, and time-consuming skill. While this may still be true for the immediate future, exciting advancements in tech will make everything faster, easier, and cheaper. For example, until now, cleaning background noise, auto-editing, or masking have all been jobs completed in separate software. Asaf Yaniv, Head of Visual Content at Artlist, explains, \u201c<em>The entire creative process can now go from end-to-end as a one-person project, in a fraction of the time we used to expect \u2014 from ideation, through post-production, to publishing and monetization.\u201d<\/em><\/p><p>In 2024, we\u2019ll see automated post-production completing all of these tasks in one place. Options for post-production technology will increase while the time and cost involved will drop dramatically.<\/p><p>If your brand is looking to take advantage of this trend \u2014 we have 3 main takeaways:<\/p><ul><li><strong>Prioritize new tools<\/strong> \u2014 Audit the latest tools and find out what you can use to streamline your workflow today.<\/li><li><strong>Make more content<\/strong> \u2014 Increase your brand recognition and support your marketing goals by leveraging new tools to do more work with less.<\/li><li><strong>Get legal insights now<\/strong> \u2014 Think through how each tool you use deals with copyright issues in training their models.<\/li><\/ul><h2>Trend 2: Push the boundaries of your brand<\/h2><p>Every brand is now in the content business. No longer are they just competing with their products or services, they&#8217;re fiercely trying to grab their audience&#8217;s attention. The brands that will succeed in 2024 will engage their audience with genuine creativity and the right visuals, sounds, videos, and motion design.<\/p><p>In 2024, it\u2019s just as important for brands to take calculated risks as individual creators, but how far should you push those boundaries? Veda Partalo, Former VP, Global Head of Marketing at Spotify, and current Artlist board member, suggests that brands balance innovation and risk-taking, <em>\u201chow brands balance these opposing trends will depend on the creators they collaborate with and the world\u2019s those collaborators open up.\u201d<\/em><\/p><p>The Artlist 2024 Trend Report uncovered a sweet new trend for brands and creators in 2024 \u2014 eye-candy content. Minimalist design is out, and generative AI has driven a growing preference for bright, bold, and surrealist visuals. For example, this clip is fast climbing the ranks as one of Artlist\u2019s top downloads. Brands that work out how this type of content fits with their marketing strategy will have a huge advantage in 2024.<\/p>\n    <div class=\"clipsContainer\" id=\"69d07a86264d0\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"footage\" == 'footage') {\n                if(\"\u201c574772\u201d\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"page\": 1,\n\t\t\t\t\t\t\t\t\"sortType\": 1,\n\t\t\t\t\t\t\t\t\"categoryIds\": null,\n\t\t\t\t\t\t\t\t\"searchTerm\": \"\"\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('footage list: ', res);\n                            var data = res.data.clipList.exactResults;\n                            if ($(\"#69d07a86264d0\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07a86264d0\");\n                            } else if ($(\"#69d07a86264d0\").length && data.length == 0) {\n                                $(\"#69d07a86264d0\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                } else if(\"\u201c574772\u201d\" !== '') { \/\/ if this is a request for a specific clip by id\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Clip($clipId: Int!) {\n\t\t\t\t\t\t\t\tclip(id: $clipId) {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \u201c574772\u201d\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07a86264d0\").length && data !== '') {\n                                createClipsGrid(data, \"69d07a86264d0\");\n                            } else if ($(\"#69d07a86264d0\").length && data.length == '') {\n                                $(\"#69d07a86264d0\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"footage\" == 'templates') {\n                if(\"\u201c574772\u201d\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 1,\n                                    \"sortBy\": \"1\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07a86264d0\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07a86264d0\");\n                            } else if ($(\"#69d07a86264d0\").length && data.length == 0) {\n                                $(\"#69d07a86264d0\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\u201c574772\u201d\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\u201c574772\u201d\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07a86264d0\").length && data !== '') {\n                                createClipsGrid(data, \"69d07a86264d0\");\n                            } else if ($(\"#69d07a86264d0\").length && data.length == '') {\n                                $(\"#69d07a86264d0\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\u201c574772\u201d\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 1) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer single_clip\");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"footage\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"footage\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"footage\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"footage\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\u201c574772\u201d\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"footage\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"footage\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"footage\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"footage\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\u201c574772\u201d\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    <p>Immersive experiences are also emerging as the next boundary-pushing frontier for brands in 2024. Get ready to see more new and exciting content using first-person view <a href=\"https:\/\/artlist.io\/blog\/how-to-make-a-360-video\/\" target=\"_blank\" rel=\"noopener\">VR<\/a> and <a href=\"https:\/\/artlist.io\/blog\/drone-photography\/\" target=\"_blank\" rel=\"noopener\">drone footage<\/a>. Putting this kind of first-person perspective in your marketing will give you the opportunity to connect with your customers and take your marketing to a whole new level.<\/p><p><a href=\"https:\/\/artlist.io\/blog\/trend-report\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-15250 size-large\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/Demand-Gen-Campaign-Music_V6-1024x536.jpg\" alt=\"\" width=\"1024\" height=\"536\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/Demand-Gen-Campaign-Music_V6-1024x536.jpg 1024w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/Demand-Gen-Campaign-Music_V6-300x157.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/Demand-Gen-Campaign-Music_V6-768x402.jpg 768w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/Demand-Gen-Campaign-Music_V6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p><p>\u00a0<\/p><h2>Trend 3: Local talents, global reach<\/h2><h3>Influencer marketing<\/h3><p>There&#8217;s a good opportunity for brands to learn from global creators in 2024 and focus their efforts on smaller niche audiences with higher engagement and ROI. Whereas, brands used to work with the biggest global celebrities and use the same content across most markets, now brands should shift their approach to a smaller, more local feel.<\/p><p>Partnering with creators with a smaller but fiercely loyal community will allow your brand to connect with diverse and niche audiences. These <a href=\"https:\/\/artlist.io\/blog\/all-about-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">micro-influencers<\/a> can support your brand authentically, connecting with its viewers and diversifying your customer base.<\/p><p>The survey revealed that 58% of creators distribute their content on YouTube, while 34% use Instagram, 12% use Facebook, and 10% use TikTok. Each of these platforms has its merits. The key is to meet your audience where they already are.<\/p><p><a href=\"https:\/\/artlist.io\/blog\/trend-report\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-14435 size-large\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-2-1024x614.jpg\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-2-1024x614.jpg 1024w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-2-300x180.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-2-768x461.jpg 768w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-2-1536x922.jpg 1536w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-2.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p><h3>Look outside the English box<\/h3><p>Video creators are heading towards more global-sounding soundtracks. 42% of creators have already used non-English music in their videos, and a further 31% are planning to in the near future. You can also partner with charismatic non-English speaking influencers to stand out and give your brand an authentically global feel.<\/p><h2>Trend 4: Hire creative fire<\/h2><p>In 2024, technical is out. Creativity is key. As technical editing and creation skills become less relevant due to AI and other new tech, creative talent will be the true differentiator. We\u2019ve also noticed an uptick in brands taking their creative teams in-house rather than relying on outsourcing to agencies.<\/p><p>This is good news for brands and creators with technical skills, but there\u2019s also a huge opportunity for creative, non-technical people to work with businesses and realize their vision. Brands should start looking to hire the most talented creators regardless of their technical background and expertise. Try working with your HR teams to evaluate candidates&#8217; creative thinking and imaginative skills instead.<\/p><h3>Multi-media thinking<\/h3><p>In order to win in 2024, your brand takes a multi-media approach. Top creators conceptualize text, music, and visuals at the same time, and in 2024, the same will be true for the best brands.<\/p><p>Prepare your brand and get ahead of the trends by taking the following steps:<\/p><ul><li><strong>Assess your hiring criteria<\/strong> \u2014 check your job requirements for content creation positions. Are they still relevant, or do you need to shift to a more creative mindset?<\/li><li><strong>Refocus your team on creativity<\/strong> \u2014 Map out how your team can be more creative and less technically focused.<\/li><li><strong><a href=\"https:\/\/artlist.io\/blog\/youtube-alternatives-for-content-creators\/\" target=\"_blank\" rel=\"noopener\">Check your balance<\/a> <\/strong>\u2014 Understand if you\u2019re too focused on one form of media or platform.<\/li><\/ul><h2>Trend 5: Personalization is paramount<\/h2><h3>Combat content overload<\/h3><p>There\u2019s so much content out there that even the most creative and compelling content is at risk of being lost in the content-verse. To help overcome this challenge, personalization is key. Ensure you\u2019re tapping into the right channels for your audience and creating engaging content that allows for two-way communication.<\/p><p>Gen Z is at the forefront of this trend, strongly favoring tailored experiences. They prioritize individuality and prefer to engage with content that aligns with their interests rather than conforming to mainstream trends.<\/p><h3>Activate your audience<\/h3><p>Audiences are no longer passive consumers of content. It\u2019s time to rethink the entire experience. Whether it\u2019s being able to choose a journey in a video or app, play with filters, motion, or other interactive elements \u2014 consumers today expect to be an active part of their own experiences.<\/p><h3>Authenticity is everything<\/h3><p>Humans still crave authentic human experiences and creativity in this new technological landscape. Perfect polished outputs may be easy with AI, but they aren\u2019t what audiences and creators like as they can\u2019t relate to them. 48% of creators say they don\u2019t want to take credit for AI-generated content.<\/p><p><a href=\"https:\/\/artlist.io\/blog\/trend-report\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14437 size-large\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-3-1024x614.jpg\" alt=\"\" width=\"1024\" height=\"614\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-3-1024x614.jpg 1024w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-3-300x180.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-3-768x461.jpg 768w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-3-1536x922.jpg 1536w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/32-of-survey-respondents-create-promotional-videos-30-short-films-25-other-and-24-commercials-3.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p><p>For brands to succeed, they\u2019ll need to balance tech with showcasing human stories. Share the full picture behind your polished brand. Perfect is good, but relatable and authentic is even better.<\/p><h2>Wrapping up<\/h2><p>In a world where companies have to differentiate and innovate to succeed, it\u2019s never been more important for brands to be clear on who they are, what they want to convey about themselves, and how they will do it.<\/p><blockquote><p><i><span style=\"font-weight: 400;\">\u201c2024 is set to be a truly unique year. The technological advances we\u2019ve seen in 2023 have triggered an entirely new generation of enthusiastic creators exploring new directions. Technical expertise is no longer a barrier to entry. Creativity can be unleashed by anyone from anywhere. It\u2019s going to be a wild ride of a year.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 <\/span><b>Itzik Elbaz, Co-Founder and Co-CEO of Artlist.<\/b><\/p><\/blockquote><p>Brands are in the midst of a creative, technology, and content revolution \u2014 and it\u2019s just getting started. To learn more about how you can get ahead and empower your brand\u2019s creativity, speak to the Artlist team and read the full <a href=\"https:\/\/artlist.io\/blog\/trend-report\" target=\"_blank\" rel=\"noopener\">Artlist Trend Report 2024\u00a0<\/a><\/p><p>Contact us<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About the report The creator economy is a content engine worth more than $100 billion dollars. It\u2019s fueled by 207 million content creators and counting. Brands who want to reach their audience with relevant and impactful content must understand the tools, platforms, and trends they need to empower their brands and craft the content of [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":14442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[525,1,583],"tags":[562,565,532,563,534,564],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artlist Trend Report 2024<\/title>\n<meta name=\"description\" content=\"Uncover the next big trends in marketing from industry leaders and global content experts. Learn how to prepare your brand and succeed in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artlist Trend Report 2024\" \/>\n<meta property=\"og:description\" content=\"Uncover the next big trends in marketing from industry leaders and global content experts. Learn how to prepare your brand and succeed in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Artlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-16T14:04:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T20:18:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rebecca Helfenbaum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rebecca Helfenbaum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/\"},\"author\":{\"name\":\"Rebecca Helfenbaum\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/05c5a77cdbe7526feae133a1a7c1de08\"},\"headline\":\"How brands can play and win in the creator economy\",\"datePublished\":\"2023-11-16T14:04:57+00:00\",\"dateModified\":\"2024-05-15T20:18:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/\"},\"wordCount\":1676,\"publisher\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#organization\"},\"keywords\":[\"#B2B #creatoreconomy\",\"#brands\",\"#Business\",\"#report\",\"#sonicbranding\",\"#survey\"],\"articleSection\":[\"Business\",\"News\",\"Trends and Inspiration\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/\",\"name\":\"Artlist Trend Report 2024\",\"isPartOf\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#website\"},\"datePublished\":\"2023-11-16T14:04:57+00:00\",\"dateModified\":\"2024-05-15T20:18:45+00:00\",\"description\":\"Uncover the next big trends in marketing from industry leaders and global content experts. Learn how to prepare your brand and succeed in 2024.\",\"breadcrumb\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/new-blog.artlist.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\/\/new-blog.artlist.io\/blog\/enterprise\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How brands can play and win in the creator economy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#website\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/\",\"name\":\"Artlist Blog\",\"description\":\"Just artlist blog website\",\"publisher\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new-blog.artlist.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#organization\",\"name\":\"Artlist Blog\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg\",\"contentUrl\":\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg\",\"width\":143,\"height\":28,\"caption\":\"Artlist Blog\"},\"image\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/05c5a77cdbe7526feae133a1a7c1de08\",\"name\":\"Rebecca Helfenbaum\",\"description\":\"Rebecca Helfenbaum is the Artlist Blog Editor. She is a passionate storyteller who loves to find an interesting angle for any topic or trend. Rebecca has crafted content for some of the world's biggest brands, and now she brings her expertise to the Artlist audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/rebeccahelfenbaum\/\"],\"url\":\"https:\/\/new-blog.artlist.io\/blog\/author\/rebecca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artlist Trend Report 2024","description":"Uncover the next big trends in marketing from industry leaders and global content experts. Learn how to prepare your brand and succeed in 2024.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/","og_locale":"en_US","og_type":"article","og_title":"Artlist Trend Report 2024","og_description":"Uncover the next big trends in marketing from industry leaders and global content experts. Learn how to prepare your brand and succeed in 2024.","og_url":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/","og_site_name":"Artlist Blog","article_published_time":"2023-11-16T14:04:57+00:00","article_modified_time":"2024-05-15T20:18:45+00:00","og_image":[{"width":2560,"height":717,"url":"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-scaled.jpg","type":"image\/jpeg"}],"author":"Rebecca Helfenbaum","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rebecca Helfenbaum","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/#article","isPartOf":{"@id":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/"},"author":{"name":"Rebecca Helfenbaum","@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/05c5a77cdbe7526feae133a1a7c1de08"},"headline":"How brands can play and win in the creator economy","datePublished":"2023-11-16T14:04:57+00:00","dateModified":"2024-05-15T20:18:45+00:00","mainEntityOfPage":{"@id":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/"},"wordCount":1676,"publisher":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#organization"},"keywords":["#B2B #creatoreconomy","#brands","#Business","#report","#sonicbranding","#survey"],"articleSection":["Business","News","Trends and Inspiration"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/","url":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/","name":"Artlist Trend Report 2024","isPartOf":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#website"},"datePublished":"2023-11-16T14:04:57+00:00","dateModified":"2024-05-15T20:18:45+00:00","description":"Uncover the next big trends in marketing from industry leaders and global content experts. Learn how to prepare your brand and succeed in 2024.","breadcrumb":{"@id":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/new-blog.artlist.io\/blog\/trend-report-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new-blog.artlist.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/new-blog.artlist.io\/blog\/enterprise\/"},{"@type":"ListItem","position":3,"name":"How brands can play and win in the creator economy"}]},{"@type":"WebSite","@id":"https:\/\/new-blog.artlist.io\/blog\/#website","url":"https:\/\/new-blog.artlist.io\/blog\/","name":"Artlist Blog","description":"Just artlist blog website","publisher":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new-blog.artlist.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/new-blog.artlist.io\/blog\/#organization","name":"Artlist Blog","url":"https:\/\/new-blog.artlist.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg","contentUrl":"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg","width":143,"height":28,"caption":"Artlist Blog"},"image":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/05c5a77cdbe7526feae133a1a7c1de08","name":"Rebecca Helfenbaum","description":"Rebecca Helfenbaum is the Artlist Blog Editor. She is a passionate storyteller who loves to find an interesting angle for any topic or trend. Rebecca has crafted content for some of the world's biggest brands, and now she brings her expertise to the Artlist audience.","sameAs":["https:\/\/www.linkedin.com\/in\/rebeccahelfenbaum\/"],"url":"https:\/\/new-blog.artlist.io\/blog\/author\/rebecca\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-scaled.jpg",2560,717,false],"thumbnail":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-150x150.jpg",150,150,true],"medium":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-300x84.jpg",300,84,true],"medium_large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-768x215.jpg",768,215,true],"large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-1024x287.jpg",1024,287,true],"1536x1536":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-1536x430.jpg",1536,430,true],"2048x2048":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2023\/11\/15.11.23-AL-report-Blog-blog-cover-2048x574.jpg",2048,574,true]},"uagb_author_info":{"display_name":"Rebecca Helfenbaum","author_link":"https:\/\/new-blog.artlist.io\/blog\/author\/rebecca\/"},"uagb_comment_info":0,"uagb_excerpt":"About the report The creator economy is a content engine worth more than $100 billion dollars. It\u2019s fueled by 207 million content creators and counting. Brands who want to reach their audience with relevant and impactful content must understand the tools, platforms, and trends they need to empower their brands and craft the content of&hellip;","_links":{"self":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/14429"}],"collection":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/comments?post=14429"}],"version-history":[{"count":7,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/14429\/revisions"}],"predecessor-version":[{"id":18434,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/14429\/revisions\/18434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media\/14442"}],"wp:attachment":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media?parent=14429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/categories?post=14429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/tags?post=14429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}