{"id":1521,"date":"2021-12-10T15:12:22","date_gmt":"2021-12-10T15:12:22","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=1521"},"modified":"2024-01-10T12:40:17","modified_gmt":"2024-01-10T12:40:17","slug":"youtube-description-template","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/youtube-description-template\/","title":{"rendered":"Everything You Need to Know About Writing Engaging YouTube Descriptions"},"content":{"rendered":"

Here on the Artlist blog, we’ve covered the importance of nailing your\u00a0YouTube SEO<\/a>,\u00a0<\/em>including the importance of\u00a0YouTube keywords<\/a>\u00a0and creating the perfect\u00a0YouTube thumbnail<\/a>. We’d argue that these are some of the most important aspects of growing your YouTube channel. Still, they’re by no means the only things that you can master and leverage to help you gain more views and subscribers.<\/p>\n

Did you know that even the YouTube description can be a key factor in ranking higher on YouTube? Below, we’ll give you everything you need to know on how to write a YouTube description that will increase your video’s chances of appearing in search results across YouTube and Google.\u00a0<\/strong><\/p>\n

What are YouTube descriptions?<\/h2>\n

First, it’s important to clarify that there isn’t just 1 “YouTube description” but 2, technically. So you have your\u00a0video description<\/em><\/strong>\u00a0(this is usually the one we all associate with “YouTube description”), but there is also a\u00a0YouTube<\/em><\/strong>\u00a0channel description<\/em><\/strong>.<\/p>\n

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Video descriptions<\/em><\/strong>\u00a0are where you can share more details with your audience about what they can expect from the video. You can include relevant links that may be referenced in the video (“check the link in my description”), as well as pack it with your main keywords to help with SEO.<\/p>\n

Meanwhile, a\u00a0YouTube<\/em><\/strong>\u00a0channel description<\/em><\/strong>\u00a0is all about summarizing what your audience can expect from your channel. Imagine your channel as your company. The description needs to describe what it does and why it’s worth watching your videos.<\/p>\n

Why is a YouTube description so important?<\/h2>\n

If you can include popular search terms and relevant keywords in your YouTube descriptions, it will help your videos show up in both search results and the “related videos” sidebar. The equation is very simple:<\/p>\n

Better written YouTube description = higher ranking in search results = more views and subscribers.<\/p>\n

There are differences in how to go about writing these 2 YouTube descriptions, so below, we’ll take a look at best practices for both. A YouTube channel description is a little more straightforward, so we’ll start there.<\/p>\n

How to write a YouTube channel description<\/h2>\n

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If you look at YouTube channel description examples, you’ll find that there’s no set way to do it. There’s no “YouTube description template” that is the definitive way to write a channel description. However, here are a few key pointers:<\/p>\n