{"id":17315,"date":"2024-01-08T09:16:01","date_gmt":"2024-01-08T09:16:01","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=17315"},"modified":"2024-08-29T12:19:35","modified_gmt":"2024-08-29T12:19:35","slug":"publicity-stunts","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/publicity-stunts\/","title":{"rendered":"How to create a killer publicity stunt"},"content":{"rendered":"

A publicity stunt, or PR stunt, is an orchestrated event used to attract attention to a person or to tell a brand\u2019s story<\/a>. As you might imagine, this could go very well or very poorly depending on how it’s executed (which we\u2019ll discuss later on in the blog).<\/p>\n

Marketing stunts are sometimes considered controversial because the outcome is a gamble. An example of a famous PR stunt was the Red Bull Stratos marketing campaign in 2012. As part of this stunt, also known as the \u201cMission to the Edge of Space,\u201d Australian skydiver Felix Baumgartner aimed to set a record for the highest fall from space. In this case, the stunt was successful, and the mission broke World Records\u2014helping Red Bull soar to new heights (literally!). Some other beverage companies such as BrewDog<\/a> are known not to refrain from using marketing stunts as a go-to marketing strategy.<\/p>\n

Read on to learn more about what makes a good publicity stunt. We\u2019ll also provide tips on how to create a PR stunt, how Artlist assets can help, examples of memorable marketing stunts, and how publicity stunts can work for or against your brand.<\/p>\n

What makes a good publicity stunt?<\/h2>\n

A good publicity stunt is one that\u2019s creative, well-thought-out, and well-timed. To grab people\u2019s attention, you must think outside the box and devise a unique idea. The media, press, public opinion, website and social media traffic, and sales will ultimately determine your success.<\/p>\n

Celebrities, athletes, and politicians often use publicity stunts, but also advertisers. The PR stunts that work best are usually part of a larger marketing campaign that aligns with a brand\u2019s story. When an individual or company does something that elicits a \u201cshock\u201d factor, audiences are bound to turn heads.<\/p>\n

Tips on how to create a publicity stunt<\/h2>\n

The following tips can help you successfully plan your own PR stunt:<\/p>\n

    \n
  1. Define your objective and identify your audience: <\/strong>Consider what you want to accomplish with the PR stunt and make sure there is potential for success.<\/li>\n
  2. Craft a unique idea that connects with your brand: <\/strong>Your idea should be original, authentic,\u00a0 and one that will create a lasting impression.<\/li>\n
  3. Choose which online or social platform(s) you want to use: <\/strong>The platform you use should be highly visual and already have a large following. Video platforms such as TikTok and YouTube are ideal for promoting your business<\/a>. Using the right social media management tool<\/a> to share your campaign is also key.<\/li>\n
  4. Make your event visual, bold, and unexpected: <\/strong>For a PR stunt to work well, the campaign needs to be memorable and something that will be talked about for years to come.<\/li>\n
  5. Create goals that can be evaluated: <\/strong>Set key performance indicators (KPIs) such as reach and engagement, so that you can measure the campaign\u2019s results.<\/li>\n<\/ol>\n

    How Artlist assets can help you create a marketing stunt<\/h2>\n

    Incorporating strong visual assets into your PR stunt is key, which is why you should integrate video into your marketing strategy<\/a>. Artlist offers an expansive library of high-quality royalty-free assets, including video, music<\/a>, sound effects<\/a>, and more.<\/p>\n

    Some of the best marketing stunts are those that leverage video content to tell a brand\u2019s story while also \u201cwowing\u201d their audience\u2014ultimately increasing engagement.<\/p>\n

    Examples of memorable publicity stunts<\/h2>\n

    ALS Ice Bucket Challenge<\/h3>\n

    In addition to the aforementioned Red Bull Stratos campaign, another publicity stunt that I won\u2019t soon forget was the ALS Ice Bucket Challenge in 2014. ALS is also known as Lou Gehrig\u2019s disease and is a disorder that can cause problems with breathing, speaking, and swallowing.<\/p>\n

    The premise of this PR stunt was for individuals to pour a bucket of ice water over a person\u2019s head. The reason this campaign went so viral is because it not only promoted awareness, it encouraged research and helped raise money to fight the fatal disease.<\/p>\n