{"id":17935,"date":"2024-02-08T15:29:03","date_gmt":"2024-02-08T15:29:03","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=17799"},"modified":"2024-02-14T12:50:18","modified_gmt":"2024-02-14T12:50:18","slug":"umg-music-tiktok","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/umg-music-tiktok\/","title":{"rendered":"Why has TikTok gone silent?"},"content":{"rendered":"

The sound of silence<\/b><\/h2>\n

On Thursday, the TikTok community woke up to a surprising silence. Millions of videos featuring popular songs from music icons like Taylor Swift, Lana Del Rey, Drake, and Ariana Grande were muted. This was the result of a high-profile dispute between TikTok and Universal Music Group (Universal), the world’s largest music company.<\/span><\/p>\n

The event has sent shockwaves through the social media world and the music industry. Universal’s decision to pull its entire music catalog from the social media platform will have a significant ripple effect on content creators, brands, the cultural conversation, and the music industry.\u00a0<\/span><\/p>\n

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A post shared by Artlist.io (@artlist.io)<\/a><\/p>\n<\/div>\n<\/blockquote>\n