{"id":18229,"date":"2024-02-28T11:12:51","date_gmt":"2024-02-28T11:12:51","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=18229"},"modified":"2024-03-06T11:01:57","modified_gmt":"2024-03-06T11:01:57","slug":"travel-advertising-101","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/travel-advertising-101\/","title":{"rendered":"How to craft an effective travel advertisement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18229\" class=\"elementor elementor-18229\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-474f261 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"474f261\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c69bb\" data-id=\"d5c69bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3508644 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3508644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The classic narrative in the travel industry over the past few years goes something like this: after an extremely bleak period where practically nobody could travel because of the pandemic, people were itching to get out there once restrictions were lifted. By and large, that\u2019s exactly what has happened in the years since Covid-19 receded as a global pandemic. After a bumpy few years, everyone involved in the travel industry might have a little more to smile about as visitors return in record numbers.<\/p><p>Of course, there are 195 countries in the world, which means quite a lot of competition. If you\u2019re working in the travel advertisement business, how exactly do you ensure you stand out? How can you grab people\u2019s attention with your travel commercials and get those bums on plane seats? In 2022, travel and tourism industries contributed an impressive 7.6% to the global GDP and with that forecast to rise as the industry continues to bounce back, the art of crafting a successful travel advertisement is valuable knowledge.<\/p><p>Buckle up and enjoy the ride as we give you the lowdown on how to thrive in the competitive world of travel advertising.<\/p>\n    <div class=\"clipsContainer\" id=\"69d07d8897eaa\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"footage\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, 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To help you craft this, consider the following:<\/p><h2>Who is your target audience?<\/h2><p>Just like any other marketing campaign, your travel advertisement needs to be clear on the target audience. By defining exactly who you want to reach and connect with, you\u2019ll be much better positioned to come up with a <a href=\"https:\/\/artlist.io\/blog\/how-to-create-brand-aesthetic-for-your-business\/\">brand aesthetic<\/a> and effective campaign that achieves those goals.<\/p><p>It\u2019s important to remember that different types of travelers are seeking very different experiences, so you need to consider all the factors of age, interests, spending power, and other preferences. Backpackers will want very different things compared to a family on holiday or a honeymooning couple.<\/p><h2>What\u2019s the destination?<\/h2><p>This may seem a little obvious, but it\u2019s worth confirming and honing in on exactly what you\u2019re selling. Is it the whole country? Or is it just a particular region within that country, like the mountains or the coast? It could just be the capital city or various other locations, too.<\/p><h2>What is your budget?<\/h2><p>Next up, what\u2019s the budget you\u2019re working with? It\u2019s all well and good having a grand idea that showcases George Clooney enjoying various parts of your destination in the highest luxury, but if you don\u2019t have the money to shoot that particular commercial, the idea isn\u2019t getting out of the boardroom.<\/p><p>As many who\u2019ve worked on <a href=\"https:\/\/artlist.io\/blog\/big-brands-using-artlist-music-commercial-ads\/\">big brand commercials<\/a> will tell you, \u201cMore money\u201d doesn\u2019t necessarily mean \u201cbetter travel commercials\u201d, either. The best travel ad will often come from a team that knows exactly what their budget is and makes every penny count. Adjust and work accordingly.<\/p><h2>What are the USPs?<\/h2><p>Once you\u2019ve got an audience and destination nailed down, you can start to consider the USPs (unique selling points). If you don\u2019t understand your own attractions, culture, history, and natural beauty, how could your audience? Make sure you know exactly why your destination is worth visiting, and focus on highlighting these unique aspects<\/p><p>Additionally, emphasize what it is that sets you apart from others. Is it the unique experiences no other destination can offer? Is it the unbeatable prices or the exclusive amenities? All of this needs to be identified so that your USPs really shine.<\/p><h2>What\u2019s the CTA?<\/h2><p>Your campaign\u2019s success is going to be defined by how many people act after seeing your travel advertisements. So what is it you want them to do? Is it booking a trip with a certain airline or signing up for a newsletter? 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{\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07d8898233\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d8898233\");\n                            } else if ($(\"#69d07d8898233\").length && data.length == '') {\n                                $(\"#69d07d8898233\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"footage\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 4,\n                                    \"sortBy\": \"1\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"dolomites, Italy, mountains, cabins\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07d8898233\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d8898233\");\n                            } else if ($(\"#69d07d8898233\").length && data.length == 0) {\n                                $(\"#69d07d8898233\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07d8898233\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d8898233\");\n                            } else if ($(\"#69d07d8898233\").length && data.length == '') {\n                                $(\"#69d07d8898233\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 4) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer \");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"footage\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"footage\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"footage\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"footage\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"footage\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"footage\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"footage\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"footage\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    <h2>How to create a great travel advertisement<\/h2><p>With the above definition, you should clearly envision what kind of travel advertisement you\u2019re looking to create. Next, look at some top tips for creating something unique that stands out from everything else.<\/p><h3>Connect with people<\/h3><p>While we\u2019d all like to think of ourselves as rational and logical, the stats don\u2019t lie. When it comes to making decisions about purchases, humans base their decisions on how they feel rather than what they think. People act on their emotions, so any effective travel advertisement needs to make them feel something.<\/p><p>Because this is the world of travel commercials, your best bet is to go for a positive emotion such as joy, wanderlust or humor. If you can use one or more of these emotions to form a deep connection with your audience, there\u2019ll be a much higher conversion rate.<\/p><p>Can your travel ad get your audience to engage with their feelings and memories? You want to create that thrill of adventure, the appeal of relaxation and switching off, and the love and nostalgia of connecting with loved ones while experiencing new things.<\/p><h3>Tell a story<\/h3><p>Perhaps the best way to do all of this is to tell a story. <a href=\"https:\/\/artlist.io\/blog\/brand-storytelling\/\">Brand storytelling<\/a> is essential to any great marketing campaign. You can\u2019t just list your USPs and expect everyone to book their tickets based on that. To get people connected and invested, you need to share anecdotes and experiences that draw people in and place them in the destination so they can feel and taste it.<\/p><h3>Work with talent<\/h3><p>It certainly never hurts to get a recognizable face involved in your travel commercials if they fit your target audience. We mentioned George Clooney earlier, but it could also be the less traditional A-list celebrity. What about working with influencers who fit your brand and campaign? Influencers tend to come with a large and loyal following. If they vouch for something, their audience really listens and acts.<\/p><h3>Use stunning visuals<\/h3><p>This one is a no-brainer, but let\u2019s be clear. Stunning visuals are essential to any travel advertisement. If we\u2019re making a travel commercial, then it\u2019s all about the cinematic visuals and how they can do your destination justice.<\/p><p>Think about the vast, sprawling sand dunes of Morocco\u2019s deserts or the towering Himalayan peaks in Nepal. There are the iconic movie locations to tick off all around New York and London, while the waterfalls of Iceland offer jaw-dropping wonder. Work with your destination\u2019s best assets and show them off in the most beautiful way possible.<\/p><p>Sometimes (and especially if you&#8217;re watching the budget or thinking about logistics), the best way to achieve this can be by utilizing <a href=\"https:\/\/artlist.io\/stock-footage\">Artlist\u2019s stock footage<\/a>. You\u2019ll find stunning cinematic clips captured worldwide, ready for you to use immediately.<\/p>\n    <div class=\"clipsContainer\" id=\"69d07d88983f1\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"footage\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"page\": 1,\n\t\t\t\t\t\t\t\t\"sortType\": 1,\n\t\t\t\t\t\t\t\t\"categoryIds\": null,\n\t\t\t\t\t\t\t\t\"searchTerm\": \"iceland\"\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('footage list: ', res);\n                            var data = res.data.clipList.exactResults;\n                            if ($(\"#69d07d88983f1\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d88983f1\");\n                            } else if ($(\"#69d07d88983f1\").length && data.length == 0) {\n                                $(\"#69d07d88983f1\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                } else if(\"\" !== '') { \/\/ if this is a request for a specific clip by id\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Clip($clipId: Int!) {\n\t\t\t\t\t\t\t\tclip(id: $clipId) {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07d88983f1\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d88983f1\");\n                            } else if ($(\"#69d07d88983f1\").length && data.length == '') {\n                                $(\"#69d07d88983f1\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"footage\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 2,\n                                    \"sortBy\": \"1\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"iceland\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07d88983f1\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d88983f1\");\n                            } else if ($(\"#69d07d88983f1\").length && data.length == 0) {\n                                $(\"#69d07d88983f1\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07d88983f1\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d88983f1\");\n                            } else if ($(\"#69d07d88983f1\").length && data.length == '') {\n                                $(\"#69d07d88983f1\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 2) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer \");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"footage\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"footage\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"footage\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"footage\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"footage\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"footage\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"footage\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"footage\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    \n    <div class=\"clipsContainer\" id=\"69d07d889855b\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"footage\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"page\": 1,\n\t\t\t\t\t\t\t\t\"sortType\": 1,\n\t\t\t\t\t\t\t\t\"categoryIds\": null,\n\t\t\t\t\t\t\t\t\"searchTerm\": \"morocco\"\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('footage list: ', res);\n                            var data = res.data.clipList.exactResults;\n                            if ($(\"#69d07d889855b\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d889855b\");\n                            } else if ($(\"#69d07d889855b\").length && data.length == 0) {\n                                $(\"#69d07d889855b\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                } else if(\"\" !== '') { \/\/ if this is a request for a specific clip by id\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Clip($clipId: Int!) {\n\t\t\t\t\t\t\t\tclip(id: $clipId) {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07d889855b\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d889855b\");\n                            } else if ($(\"#69d07d889855b\").length && data.length == '') {\n                                $(\"#69d07d889855b\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"footage\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 2,\n                                    \"sortBy\": \"1\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"morocco\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07d889855b\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d889855b\");\n                            } else if ($(\"#69d07d889855b\").length && data.length == 0) {\n                                $(\"#69d07d889855b\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07d889855b\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d889855b\");\n                            } else if ($(\"#69d07d889855b\").length && data.length == '') {\n                                $(\"#69d07d889855b\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 2) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer \");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"footage\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"footage\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"footage\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"footage\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"footage\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"footage\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"footage\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"footage\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"186\" class=\"elementor elementor-186\" 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fill=\"#FFDA2A\"><\/path><path d=\"M24.2998 9.84997V2.91699H26.0734V9.84997H24.2998Z\" fill=\"#FFDA2A\"><\/path><path d=\"M26.1887 1.08236C26.2041 1.35876 26.0966 1.6198 25.8893 1.80407C25.6973 1.98066 25.4516 2.08047 25.1906 2.07279C24.9296 2.08047 24.6685 1.98066 24.4766 1.80407C24.277 1.6198 24.1695 1.35108 24.1771 1.08236C24.1771 0.767578 24.277 0.521892 24.4766 0.345304C24.6685 0.168717 24.9296 0.0689069 25.1906 0.0765846C25.4516 0.0765846 25.6973 0.168717 25.8893 0.345304C26.0889 0.521892 26.1887 0.759901 26.1887 1.08236Z\" fill=\"#FFDA2A\"><\/path><path d=\"M30.1276 9.98085C29.5441 9.98085 28.9683 9.88872 28.4232 9.70446C27.9011 9.53555 27.4174 9.26683 26.9951 8.91365L27.6554 7.80038C28.0393 8.07678 28.4539 8.30711 28.8915 8.4837C29.2754 8.63725 29.6823 8.71403 30.0892 8.71403C30.4424 8.71403 30.7188 8.64493 30.9261 8.51441C31.1257 8.39157 31.2409 8.17659 31.2332 7.94626C31.2409 7.70825 31.095 7.49328 30.88 7.40114C30.5038 7.23991 30.1123 7.10939 29.713 7.0019C29.26 6.87906 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7.03261C32.8993 7.26294 32.953 7.52399 32.9453 7.77735C32.9453 8.45299 32.692 8.99043 32.1929 9.38199C31.6708 9.78891 30.9952 9.98085 30.1276 9.98085Z\" fill=\"#FFDA2A\"><\/path><path d=\"M38.0812 9.48966C37.7971 9.6125 37.5053 9.71999 37.2059 9.80445C36.8527 9.91193 36.4919 9.96568 36.1233 9.96568C35.8853 9.96568 35.655 9.93497 35.4323 9.87354C35.225 9.8198 35.0331 9.71231 34.8642 9.57411C34.6953 9.42824 34.5647 9.25165 34.4726 9.04435C34.3651 8.79867 34.3191 8.52995 34.3267 8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-509c078 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"509c078\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b63c6db\" data-id=\"b63c6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ef02d elementor-widget elementor-widget-heading\" data-id=\"88ef02d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get unlimited royalty-free 4K footage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90a8615\" data-id=\"90a8615\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-476808b elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"476808b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/start-now\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start  Free Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1816319 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-pricing elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"1816319\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/page\/pricing\/max\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<h3>Pick the right music<\/h3><p>Alongside breathtaking visuals, you\u2019ll want to ensure you pick the right <a href=\"https:\/\/artlist.io\/royalty-free-music\/categories\/travel\">travel music<\/a> for your commercial. Getting the right <a href=\"https:\/\/artlist.io\/royalty-free-music\">royalty-free music<\/a> for travel videos is no easy task, but it makes sense to start with your destination. Can the destination\u2019s traditional music feature in your travel advertising, further embedding the culture and history? Or do you have a very specific type of song in mind?<\/p><p>Either way, using the search features on Artlist is the best way to find that perfect piece of music for travel videos. Searching either by keywords (\u201cIndia\u201d or \u201cTurkey\u201d,\u00a0 for example) or using filters such as mood, genre, video theme, and instrument, you\u2019ll find exactly what you need when it comes to music for travel videos.<\/p>\n    <div class=\"clipsContainer\" id=\"69d07d88d87fd\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"footage\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"page\": 1,\n\t\t\t\t\t\t\t\t\"sortType\": 1,\n\t\t\t\t\t\t\t\t\"categoryIds\": null,\n\t\t\t\t\t\t\t\t\"searchTerm\": \"india\"\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('footage list: ', res);\n                            var data = res.data.clipList.exactResults;\n                            if ($(\"#69d07d88d87fd\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d88d87fd\");\n                            } else if ($(\"#69d07d88d87fd\").length && data.length == 0) {\n                                $(\"#69d07d88d87fd\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                } else if(\"\" !== '') { \/\/ if this is a request for a specific clip by id\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Clip($clipId: Int!) {\n\t\t\t\t\t\t\t\tclip(id: $clipId) {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07d88d87fd\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d88d87fd\");\n                            } else if ($(\"#69d07d88d87fd\").length && data.length == '') {\n                                $(\"#69d07d88d87fd\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"footage\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 2,\n                                    \"sortBy\": \"1\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"india\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07d88d87fd\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d88d87fd\");\n                            } else if ($(\"#69d07d88d87fd\").length && data.length == 0) {\n                                $(\"#69d07d88d87fd\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07d88d87fd\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d88d87fd\");\n                            } else if ($(\"#69d07d88d87fd\").length && data.length == '') {\n                                $(\"#69d07d88d87fd\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 2) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer \");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"footage\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"footage\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"footage\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"footage\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"footage\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"footage\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"footage\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"footage\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    \n    <div class=\"clipsContainer\" id=\"69d07d88d8cea\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"footage\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"page\": 1,\n\t\t\t\t\t\t\t\t\"sortType\": 1,\n\t\t\t\t\t\t\t\t\"categoryIds\": null,\n\t\t\t\t\t\t\t\t\"searchTerm\": \"capadocia\"\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('footage list: ', res);\n                            var data = res.data.clipList.exactResults;\n                            if ($(\"#69d07d88d8cea\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d88d8cea\");\n                            } else if ($(\"#69d07d88d8cea\").length && data.length == 0) {\n                                $(\"#69d07d88d8cea\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                } else if(\"\" !== '') { \/\/ if this is a request for a specific clip by id\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Clip($clipId: Int!) {\n\t\t\t\t\t\t\t\tclip(id: $clipId) {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07d88d8cea\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d88d8cea\");\n                            } else if ($(\"#69d07d88d8cea\").length && data.length == '') {\n                                $(\"#69d07d88d8cea\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"footage\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 2,\n                                    \"sortBy\": \"1\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"capadocia\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07d88d8cea\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07d88d8cea\");\n                            } else if ($(\"#69d07d88d8cea\").length && data.length == 0) {\n                                $(\"#69d07d88d8cea\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07d88d8cea\").length && data !== '') {\n                                createClipsGrid(data, \"69d07d88d8cea\");\n                            } else if ($(\"#69d07d88d8cea\").length && data.length == '') {\n                                $(\"#69d07d88d8cea\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 2) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer \");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"footage\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"footage\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"footage\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"footage\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"footage\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"footage\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"footage\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"footage\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"footage\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"footage\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    <h3>Get creative<\/h3><p>There are new travel ads being launched and promoted every single day, so it\u2019s safe to say that audiences probably <a href=\"https:\/\/artlist.io\/blog\/ad-fatigue\/\">suffer from ad fatigue<\/a>. In order to stand out and grab their attention, don\u2019t be afraid to think outside the box a little bit and do something different!<\/p><p>Examples of great travel commercials<br \/>Now that you know what it takes to create great travel advertisements, let\u2019s take a look at some examples that showcase these tips in action.<\/p><h4>Expedia<\/h4><p><iframe title=\"Wisdom &amp; Obi | Expedia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6WwWmgrWGrg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><h4>Artlist&#8217;s song used in Expedia&#8217;s commercial<\/h4>\n    <div class=\"playlist\" id=\"69d07d88d8ec9\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"songs\" == 'songs') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SongList($page: Int!, $songSortType: Int!, $take: Int!, $vocalMenuId: Int!, $categoryIds: [Int], $collectionId: String, $searchTerm: String) {\n                        songList(page: $page, songSortType: $songSortType, take: $take, vocalMenuId: $vocalMenuId, categoryIds: $categoryIds, collectionId: $collectionId, searchTerm: $searchTerm) {\n                          songs {\n                            songId\n                            songName\n                            artistName\n                            isNew\n                            nameForURL\n                            sitePlayableFilePath\n\t\t\t\t\t\t\talbumImageFilePath\n\t\t\t\t\t\t\trelativeUrl\n                          }\n                          totalResults\n                        }\n                    }`,\n                        variables: JSON.stringify({\n                            \"page\": 1,\n                            \"songSortType\": 1,\n                            \"take\": 1,\n                            \"vocalMenuId\": 1,\n                            \"categoryIds\": null,\n                            \"searchTerm\": \"Ballerina\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('songs list: ', res);\n                        var data = res.data.songList.songs;\n                        if ($(\"#69d07d88d8ec9\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69d07d88d8ec9\");\n                        } else if ($(\"#69d07d88d8ec9\").length && data.length == 0) {\n                            $(\"#69d07d88d8ec9\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            } else if(\"songs\" == 'sfx') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SfxList($categoryIds: String!, $page: Float!, $tags: String!, $term: String!, $sortBy: SfxListRequestSortByOptions!) {\n\t\t\t\t\t\t\t\tsfxList(categoryIds: $categoryIds, page: $page, tags: $tags, term: $term, sortBy: $sortBy) {\n\t\t\t\t\t\t\t\t  page\n\t\t\t\t\t\t\t\t  songs {\n\t\t\t\t\t\t\t\t\t  albumImageFilePath\n\t\t\t\t\t\t\t\t\t  artistName\n\t\t\t\t\t\t\t\t\t  isNew\n\t\t\t\t\t\t\t\t\t  nameForURL\n\t\t\t\t\t\t\t\t\t  relativeUrl\n\t\t\t\t\t\t\t\t\t  sitePlayableFilePath        \n\t\t\t\t\t\t\t\t\t  songId \n\t\t\t\t\t\t\t\t\t  songName\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                        variables: JSON.stringify({\n                            \"categoryIds\": \"\",\n                            \"page\": 1,\n                            \"tags\": \"\",\n                            \"term\": \"Ballerina\",\n                            \"sortBy\": \"1\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('sfx list: ', res);\n                        var data = res.data.sfxList.songs;\n                        if ($(\"#69d07d88d8ec9\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69d07d88d8ec9\");\n                        } else if ($(\"#69d07d88d8ec9\").length && data.length == 0) {\n                            $(\"#69d07d88d8ec9\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            }\n\n            function createAudioPlayers(data, playlistId) {\n                \/\/ main playlist container\n                const playlistContainer = $(\"#\" + playlistId);\n                \/\/ wavesurfers array\n                \/\/ const wavesurfers = [];\n                \/\/ loop over every song returned\n\n                if(!allWavesurfers){\n                    var allWavesurfers = [];\n                }\n                $.each(data, function(index, audio) {\n                    \/\/ if current type is sfx and current looped index is bigger than amount wanted via shortcode - then stop loop (because sfx request doesn't have \"take\" variable)\n                    if(\"songs\" == 'sfx' && (index + 1) > 1) {\n                        return false;\n                    }\n\n                    \/\/ audio player container\n                    const audioPlayer = $(\"<div>\").addClass(\"audioPlayer\");\n                    \/\/ album image\n                    const audioImage = $(\"<div>\").addClass(\"audioImage\");\n                    audioImage.append('<img decoding=\"async\" src=\"' + audio.albumImageFilePath + '\"\/>');\n                    \/\/ audio controls\n                    const audioControls = $(\"<div>\").addClass(\"audioControls\");\n                    const playPauseButton = $(\"<button>\").addClass(\"playPauseButton\").html('<i class=\"fas fa-play\"><\/i>');\n                    audioControls.append(playPauseButton);\n                    \/\/ song url\n                    var songUrl;\n                    if(\"songs\" == 'songs') {\n                        songUrl = 'https:\/\/artlist.io\/royalty-free-music\/song\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    } else if(\"songs\" == 'sfx') {\n                        songUrl = 'https:\/\/artlist.io\/sfx\/track\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    }\n                    \/\/ song name and artist name\n                    const audioNames = $(\"<div>\").addClass(\"audioNames\");\n                    const songName = $(\"<a>\").addClass(\"songName\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").text(audio.songName);\n                    if (audio.isNew) {\n                        songName.append('<span class=\"isNewBadge\">NEW<\/span>');\n                    }\n                    const artistName = $(\"<span>\").addClass(\"artistName\").text(audio.artistName);\n                    audioNames.append(songName, artistName);\n                    \/\/ audio waveform container\n                    const audioWaveform = $(\"<div>\").addClass(\"audioWaveform\");\n                    \/\/ download button\n                    const audioDownload = $(\"<a>\").addClass(\"audioDownload\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").html('<i class=\"icon download medium\"><\/i>');\n\n\n                    \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                    audioPlayer.append(audioImage, audioControls, audioNames, audioWaveform, audioDownload);\n\n                    \/\/ append audio player container into main playlist container\n                    playlistContainer.append(audioPlayer);\n\n                    \/* media viewed SEGMENT EVENT *\/\n                    const special_data = getProps();\n\n                    const observer = new IntersectionObserver(entries => {\n                        entries.forEach(entry => {\n                            if (entry.isIntersecting) {\n                                var assetId = audio.songId;\n                                var artist = audio.artistName;\n                                var title = audio.songName;\n                                var asset_type = null;\n                                if(\"songs\" == 'songs') {\n                                    asset_type = 'song';\n                                } else if(\"songs\" == 'sfx') {\n                                    asset_type = 'sfx';\n                                }\n                                analytics.track(\"media viewed\", {\n                                    asset_id: assetId || null,\n                                    asset_type: asset_type || null,\n                                    click_source: 'player',\n                                    artist: artist || null,\n                                    title: title || null,\n                                    genre: null,\n                                    ...special_data,\n                                });\n                                observer.unobserve(entry.target);\n                            }\n                        });\n                    }, {\n                        threshold: 0.5\n                    });\n                    observer.observe(audioPlayer[0]);\n\n                    \/\/ check screen size\n                    var mobileScreen = window.matchMedia('(max-width: 767px)');\n                    var waveformHeight = '';\n                    if (mobileScreen.matches) { \/\/ mobile\n                        waveformHeight = 15;\n                    } else { \/\/ desktop\n                        waveformHeight = 40;\n                    }\n\n                    \/\/ create wavesurfer instance\n                    const waveformId = `waveform-${playlistId}-${index}`; \/\/ Generate a unique ID for each waveform\n                    const waveformContainer = $(\"<div>\").attr(\"id\", waveformId).addClass(\"waveformContainer\");\n                    audioWaveform.append(waveformContainer);\n                    const wavesurfer = WaveSurfer.create({\n                        container: `#${waveformId}`,\n                        waveColor: \"#b1b1b1\",\n                        progressColor: \"#171717\",\n                        cursorColor: \"transparent\",\n                        height: waveformHeight,\n                        normalize: true,\n                    });\n                    \/\/ push current wavesurfer into wavesurfers array\n                    \/\/ wavesurfers.push(wavesurfer);\n                    allWavesurfers.push(wavesurfer);\n                    \/\/ load audio file into new wavesurfer\n                    wavesurfer.load(audio.sitePlayableFilePath);\n\n                    \/\/ add event listener to the play\/pause button\n                    playPauseButton.on(\"click\", () => {\n                        if (wavesurfer.isPlaying()) {\n                            wavesurfer.pause();\n                            playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n\n                            \/* media paused SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        } else {\n                            \/\/ pause all other audios that may be playing\n                            $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                            $.each(allWavesurfers, function(index, audio) {\n                                allWavesurfers[index].pause();\n                            });\n                            \/\/ then play current audio\n                            wavesurfer.play();\n                            playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n\n                            \/* media played SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        }\n                    });\n\n                    \/* media downloaded SEGMENT EVENT *\/\n                    audioDownload.on(\"click\", () => {\n                        var assetId = audio.songId;\n                        var artist = audio.artistName;\n                        var title = audio.songName;\n                        var asset_type = null;\n                        if(\"songs\" == 'songs') {\n                            asset_type = 'song';\n                        } else if(\"songs\" == 'sfx') {\n                            asset_type = 'sfx';\n                        }\n                        analytics.track(\"media downloaded\", {\n                            asset_id: assetId || null,\n                            asset_type: asset_type || null,\n                            click_source: 'player',\n                            artist: artist || null,\n                            title: title || null,\n                            genre: null,\n                            ...special_data,\n                        });\n                    });\n\n                    \/\/ add event listener to the click on the wave itself\n                    audioWaveform.on(\"click\", () => {\n                        setTimeout(() => {\n                            if (wavesurfer.isPlaying()) {\n                                wavesurfer.pause();\n                                playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n                            } else {\n                                \/\/ pause all other audios that may be playing\n                                $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                                $.each(allWavesurfers, function(index, audio) {\n                                    allWavesurfers[index].pause();\n                                });\n                                \/\/ then play current audio\n                                wavesurfer.play();\n                                playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n                            }\n                        }, \"200\");\n                    });\n\n                });\n            }\n\n        });\n    <\/script>\n\n    <p>This Expedia Jamaica commercial is one of the best examples of storytelling when it comes to travel campaigns. In a 1 minute ad, we feel a wealth of emotions that, as people have admitted in the YouTube comments, may even make you cry.<\/p><p>The story is clear \u2013 Wisdom (the father) is working hard and saving because he wants to take Obi (his son) to the ocean in Jamaica for the first time. Paired together with a touching melody from Artlist, it\u2019s emotional and beautiful, leaving no doubt that Expedia are the ones that can make you feel these same things on your own travel experience. There\u2019s a reason Expedia Commercials are renowned for being some of the best in the industry.<\/p><h4>Kay<\/h4><p><iframe title=\"Travel to Iceland | Cinematic video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d6DzOT8rpOU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>This travel film from Kay is a wonderful example of how a well-crafted, cinematic travel video should look and feel. It showcases the very best Iceland has to offer and lives up to the epic scale with some equally epic beats from Artlist, as well as using a wide range of our sound effects, making the film even more immersive and experiential. It\u2019s big, it\u2019s wild, and it\u2019s all waiting for you. Buy those tickets!<\/p><h4>Artlist&#8217;s songs used in Kay&#8217;s travel video<\/h4>\n    <div class=\"playlist\" id=\"69d07d88d8f73\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"songs\" == 'songs') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SongList($page: Int!, $songSortType: Int!, $take: Int!, $vocalMenuId: Int!, $categoryIds: [Int], $collectionId: String, $searchTerm: String) {\n                        songList(page: $page, songSortType: $songSortType, take: $take, vocalMenuId: $vocalMenuId, categoryIds: $categoryIds, collectionId: $collectionId, searchTerm: $searchTerm) {\n                          songs {\n                            songId\n                            songName\n                            artistName\n                            isNew\n                            nameForURL\n                            sitePlayableFilePath\n\t\t\t\t\t\t\talbumImageFilePath\n\t\t\t\t\t\t\trelativeUrl\n                          }\n                          totalResults\n                        }\n                    }`,\n                        variables: JSON.stringify({\n                            \"page\": 1,\n                            \"songSortType\": 1,\n                            \"take\": 1,\n                            \"vocalMenuId\": 1,\n                            \"categoryIds\": null,\n                            \"searchTerm\": \"Against Gravity\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('songs list: ', res);\n                        var data = res.data.songList.songs;\n                        if ($(\"#69d07d88d8f73\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69d07d88d8f73\");\n                        } else if ($(\"#69d07d88d8f73\").length && data.length == 0) {\n                            $(\"#69d07d88d8f73\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            } else if(\"songs\" == 'sfx') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SfxList($categoryIds: String!, $page: Float!, $tags: String!, $term: String!, $sortBy: SfxListRequestSortByOptions!) {\n\t\t\t\t\t\t\t\tsfxList(categoryIds: $categoryIds, page: $page, tags: $tags, term: $term, sortBy: $sortBy) {\n\t\t\t\t\t\t\t\t  page\n\t\t\t\t\t\t\t\t  songs {\n\t\t\t\t\t\t\t\t\t  albumImageFilePath\n\t\t\t\t\t\t\t\t\t  artistName\n\t\t\t\t\t\t\t\t\t  isNew\n\t\t\t\t\t\t\t\t\t  nameForURL\n\t\t\t\t\t\t\t\t\t  relativeUrl\n\t\t\t\t\t\t\t\t\t  sitePlayableFilePath        \n\t\t\t\t\t\t\t\t\t  songId \n\t\t\t\t\t\t\t\t\t  songName\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                        variables: JSON.stringify({\n                            \"categoryIds\": \"\",\n                            \"page\": 1,\n                            \"tags\": \"\",\n                            \"term\": \"Against Gravity\",\n                            \"sortBy\": \"1\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('sfx list: ', res);\n                        var data = res.data.sfxList.songs;\n                        if ($(\"#69d07d88d8f73\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69d07d88d8f73\");\n                        } else if ($(\"#69d07d88d8f73\").length && data.length == 0) {\n                            $(\"#69d07d88d8f73\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            }\n\n            function createAudioPlayers(data, playlistId) {\n                \/\/ main playlist container\n                const playlistContainer = $(\"#\" + playlistId);\n                \/\/ wavesurfers array\n                \/\/ const wavesurfers = [];\n                \/\/ loop over every song returned\n\n                if(!allWavesurfers){\n                    var allWavesurfers = [];\n                }\n                $.each(data, function(index, audio) {\n                    \/\/ if current type is sfx and current looped index is bigger than amount wanted via shortcode - then stop loop (because sfx request doesn't have \"take\" variable)\n                    if(\"songs\" == 'sfx' && (index + 1) > 1) {\n                        return false;\n                    }\n\n                    \/\/ audio player container\n                    const audioPlayer = $(\"<div>\").addClass(\"audioPlayer\");\n                    \/\/ album image\n                    const audioImage = $(\"<div>\").addClass(\"audioImage\");\n                    audioImage.append('<img decoding=\"async\" src=\"' + audio.albumImageFilePath + '\"\/>');\n                    \/\/ audio controls\n                    const audioControls = $(\"<div>\").addClass(\"audioControls\");\n                    const playPauseButton = $(\"<button>\").addClass(\"playPauseButton\").html('<i class=\"fas fa-play\"><\/i>');\n                    audioControls.append(playPauseButton);\n                    \/\/ song url\n                    var songUrl;\n                    if(\"songs\" == 'songs') {\n                        songUrl = 'https:\/\/artlist.io\/royalty-free-music\/song\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    } else if(\"songs\" == 'sfx') {\n                        songUrl = 'https:\/\/artlist.io\/sfx\/track\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    }\n                    \/\/ song name and artist name\n                    const audioNames = $(\"<div>\").addClass(\"audioNames\");\n                    const songName = $(\"<a>\").addClass(\"songName\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").text(audio.songName);\n                    if (audio.isNew) {\n                        songName.append('<span class=\"isNewBadge\">NEW<\/span>');\n                    }\n                    const artistName = $(\"<span>\").addClass(\"artistName\").text(audio.artistName);\n                    audioNames.append(songName, artistName);\n                    \/\/ audio waveform container\n                    const audioWaveform = $(\"<div>\").addClass(\"audioWaveform\");\n                    \/\/ download button\n                    const audioDownload = $(\"<a>\").addClass(\"audioDownload\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").html('<i class=\"icon download medium\"><\/i>');\n\n\n                    \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                    audioPlayer.append(audioImage, audioControls, audioNames, audioWaveform, audioDownload);\n\n                    \/\/ append audio player container into main playlist container\n                    playlistContainer.append(audioPlayer);\n\n                    \/* media viewed SEGMENT EVENT *\/\n                    const special_data = getProps();\n\n                    const observer = new IntersectionObserver(entries => {\n                        entries.forEach(entry => {\n                            if (entry.isIntersecting) {\n                                var assetId = audio.songId;\n                                var artist = audio.artistName;\n                                var title = audio.songName;\n                                var asset_type = null;\n                                if(\"songs\" == 'songs') {\n                                    asset_type = 'song';\n                                } else if(\"songs\" == 'sfx') {\n                                    asset_type = 'sfx';\n                                }\n                                analytics.track(\"media viewed\", {\n                                    asset_id: assetId || null,\n                                    asset_type: asset_type || null,\n                                    click_source: 'player',\n                                    artist: artist || null,\n                                    title: title || null,\n                                    genre: null,\n                                    ...special_data,\n                                });\n                                observer.unobserve(entry.target);\n                            }\n                        });\n                    }, {\n                        threshold: 0.5\n                    });\n                    observer.observe(audioPlayer[0]);\n\n                    \/\/ check screen size\n                    var mobileScreen = window.matchMedia('(max-width: 767px)');\n                    var waveformHeight = '';\n                    if (mobileScreen.matches) { \/\/ mobile\n                        waveformHeight = 15;\n                    } else { \/\/ desktop\n                        waveformHeight = 40;\n                    }\n\n                    \/\/ create wavesurfer instance\n                    const waveformId = `waveform-${playlistId}-${index}`; \/\/ Generate a unique ID for each waveform\n                    const waveformContainer = $(\"<div>\").attr(\"id\", waveformId).addClass(\"waveformContainer\");\n                    audioWaveform.append(waveformContainer);\n                    const wavesurfer = WaveSurfer.create({\n                        container: `#${waveformId}`,\n                        waveColor: \"#b1b1b1\",\n                        progressColor: \"#171717\",\n                        cursorColor: \"transparent\",\n                        height: waveformHeight,\n                        normalize: true,\n                    });\n                    \/\/ push current wavesurfer into wavesurfers array\n                    \/\/ wavesurfers.push(wavesurfer);\n                    allWavesurfers.push(wavesurfer);\n                    \/\/ load audio file into new wavesurfer\n                    wavesurfer.load(audio.sitePlayableFilePath);\n\n                    \/\/ add event listener to the play\/pause button\n                    playPauseButton.on(\"click\", () => {\n                        if (wavesurfer.isPlaying()) {\n                            wavesurfer.pause();\n                            playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n\n                            \/* media paused SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        } else {\n                            \/\/ pause all other audios that may be playing\n                            $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                            $.each(allWavesurfers, function(index, audio) {\n                                allWavesurfers[index].pause();\n                            });\n                            \/\/ then play current audio\n                            wavesurfer.play();\n                            playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n\n                            \/* media played SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        }\n                    });\n\n                    \/* media downloaded SEGMENT EVENT *\/\n                    audioDownload.on(\"click\", () => {\n                        var assetId = audio.songId;\n                        var artist = audio.artistName;\n                        var title = audio.songName;\n                        var asset_type = null;\n                        if(\"songs\" == 'songs') {\n                            asset_type = 'song';\n                        } else if(\"songs\" == 'sfx') {\n                            asset_type = 'sfx';\n                        }\n                        analytics.track(\"media downloaded\", {\n                            asset_id: assetId || null,\n                            asset_type: asset_type || null,\n                            click_source: 'player',\n                            artist: artist || null,\n                            title: title || null,\n                            genre: null,\n                            ...special_data,\n                        });\n                    });\n\n                    \/\/ add event listener to the click on the wave itself\n                    audioWaveform.on(\"click\", () => {\n                        setTimeout(() => {\n                            if (wavesurfer.isPlaying()) {\n                                wavesurfer.pause();\n                                playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n                            } else {\n                                \/\/ pause all other audios that may be playing\n                                $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                                $.each(allWavesurfers, function(index, audio) {\n                                    allWavesurfers[index].pause();\n                                });\n                                \/\/ then play current audio\n                                wavesurfer.play();\n                                playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n                            }\n                        }, \"200\");\n                    });\n\n                });\n            }\n\n        });\n    <\/script>\n\n    \n    <div class=\"playlist\" id=\"69d07d88d9003\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"songs\" == 'songs') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SongList($page: Int!, $songSortType: Int!, $take: Int!, $vocalMenuId: Int!, $categoryIds: [Int], $collectionId: String, $searchTerm: String) {\n                        songList(page: $page, songSortType: $songSortType, take: $take, vocalMenuId: $vocalMenuId, categoryIds: $categoryIds, collectionId: $collectionId, searchTerm: $searchTerm) {\n                          songs {\n                            songId\n                            songName\n                            artistName\n                            isNew\n                            nameForURL\n                            sitePlayableFilePath\n\t\t\t\t\t\t\talbumImageFilePath\n\t\t\t\t\t\t\trelativeUrl\n                          }\n                          totalResults\n                        }\n                    }`,\n                        variables: JSON.stringify({\n                            \"page\": 1,\n                            \"songSortType\": 1,\n                            \"take\": 1,\n                            \"vocalMenuId\": 1,\n                            \"categoryIds\": null,\n                            \"searchTerm\": \"Arcade\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('songs list: ', res);\n                        var data = res.data.songList.songs;\n                        if ($(\"#69d07d88d9003\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69d07d88d9003\");\n                        } else if ($(\"#69d07d88d9003\").length && data.length == 0) {\n                            $(\"#69d07d88d9003\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            } else if(\"songs\" == 'sfx') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SfxList($categoryIds: String!, $page: Float!, $tags: String!, $term: String!, $sortBy: SfxListRequestSortByOptions!) {\n\t\t\t\t\t\t\t\tsfxList(categoryIds: $categoryIds, page: $page, tags: $tags, term: $term, sortBy: $sortBy) {\n\t\t\t\t\t\t\t\t  page\n\t\t\t\t\t\t\t\t  songs {\n\t\t\t\t\t\t\t\t\t  albumImageFilePath\n\t\t\t\t\t\t\t\t\t  artistName\n\t\t\t\t\t\t\t\t\t  isNew\n\t\t\t\t\t\t\t\t\t  nameForURL\n\t\t\t\t\t\t\t\t\t  relativeUrl\n\t\t\t\t\t\t\t\t\t  sitePlayableFilePath        \n\t\t\t\t\t\t\t\t\t  songId \n\t\t\t\t\t\t\t\t\t  songName\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                        variables: JSON.stringify({\n                            \"categoryIds\": \"\",\n                            \"page\": 1,\n                            \"tags\": \"\",\n                            \"term\": \"Arcade\",\n                            \"sortBy\": \"1\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('sfx list: ', res);\n                        var data = res.data.sfxList.songs;\n                        if ($(\"#69d07d88d9003\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69d07d88d9003\");\n                        } else if ($(\"#69d07d88d9003\").length && data.length == 0) {\n                            $(\"#69d07d88d9003\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            }\n\n            function createAudioPlayers(data, playlistId) {\n                \/\/ main playlist container\n                const playlistContainer = $(\"#\" + playlistId);\n                \/\/ wavesurfers array\n                \/\/ const wavesurfers = [];\n                \/\/ loop over every song returned\n\n                if(!allWavesurfers){\n                    var allWavesurfers = [];\n                }\n                $.each(data, function(index, audio) {\n                    \/\/ if current type is sfx and current looped index is bigger than amount wanted via shortcode - then stop loop (because sfx request doesn't have \"take\" variable)\n                    if(\"songs\" == 'sfx' && (index + 1) > 1) {\n                        return false;\n                    }\n\n                    \/\/ audio player container\n                    const audioPlayer = $(\"<div>\").addClass(\"audioPlayer\");\n                    \/\/ album image\n                    const audioImage = $(\"<div>\").addClass(\"audioImage\");\n                    audioImage.append('<img decoding=\"async\" src=\"' + audio.albumImageFilePath + '\"\/>');\n                    \/\/ audio controls\n                    const audioControls = $(\"<div>\").addClass(\"audioControls\");\n                    const playPauseButton = $(\"<button>\").addClass(\"playPauseButton\").html('<i class=\"fas fa-play\"><\/i>');\n                    audioControls.append(playPauseButton);\n                    \/\/ song url\n                    var songUrl;\n                    if(\"songs\" == 'songs') {\n                        songUrl = 'https:\/\/artlist.io\/royalty-free-music\/song\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    } else if(\"songs\" == 'sfx') {\n                        songUrl = 'https:\/\/artlist.io\/sfx\/track\/' + audio.nameForURL + '\/' + audio.songId + '?download=1&utm_source=blog';\n                    }\n                    \/\/ song name and artist name\n                    const audioNames = $(\"<div>\").addClass(\"audioNames\");\n                    const songName = $(\"<a>\").addClass(\"songName\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").text(audio.songName);\n                    if (audio.isNew) {\n                        songName.append('<span class=\"isNewBadge\">NEW<\/span>');\n                    }\n                    const artistName = $(\"<span>\").addClass(\"artistName\").text(audio.artistName);\n                    audioNames.append(songName, artistName);\n                    \/\/ audio waveform container\n                    const audioWaveform = $(\"<div>\").addClass(\"audioWaveform\");\n                    \/\/ download button\n                    const audioDownload = $(\"<a>\").addClass(\"audioDownload\").attr(\"href\", songUrl).attr(\"target\", \"_blank\").html('<i class=\"icon download medium\"><\/i>');\n\n\n                    \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                    audioPlayer.append(audioImage, audioControls, audioNames, audioWaveform, audioDownload);\n\n                    \/\/ append audio player container into main playlist container\n                    playlistContainer.append(audioPlayer);\n\n                    \/* media viewed SEGMENT EVENT *\/\n                    const special_data = getProps();\n\n                    const observer = new IntersectionObserver(entries => {\n                        entries.forEach(entry => {\n                            if (entry.isIntersecting) {\n                                var assetId = audio.songId;\n                                var artist = audio.artistName;\n                                var title = audio.songName;\n                                var asset_type = null;\n                                if(\"songs\" == 'songs') {\n                                    asset_type = 'song';\n                                } else if(\"songs\" == 'sfx') {\n                                    asset_type = 'sfx';\n                                }\n                                analytics.track(\"media viewed\", {\n                                    asset_id: assetId || null,\n                                    asset_type: asset_type || null,\n                                    click_source: 'player',\n                                    artist: artist || null,\n                                    title: title || null,\n                                    genre: null,\n                                    ...special_data,\n                                });\n                                observer.unobserve(entry.target);\n                            }\n                        });\n                    }, {\n                        threshold: 0.5\n                    });\n                    observer.observe(audioPlayer[0]);\n\n                    \/\/ check screen size\n                    var mobileScreen = window.matchMedia('(max-width: 767px)');\n                    var waveformHeight = '';\n                    if (mobileScreen.matches) { \/\/ mobile\n                        waveformHeight = 15;\n                    } else { \/\/ desktop\n                        waveformHeight = 40;\n                    }\n\n                    \/\/ create wavesurfer instance\n                    const waveformId = `waveform-${playlistId}-${index}`; \/\/ Generate a unique ID for each waveform\n                    const waveformContainer = $(\"<div>\").attr(\"id\", waveformId).addClass(\"waveformContainer\");\n                    audioWaveform.append(waveformContainer);\n                    const wavesurfer = WaveSurfer.create({\n                        container: `#${waveformId}`,\n                        waveColor: \"#b1b1b1\",\n                        progressColor: \"#171717\",\n                        cursorColor: \"transparent\",\n                        height: waveformHeight,\n                        normalize: true,\n                    });\n                    \/\/ push current wavesurfer into wavesurfers array\n                    \/\/ wavesurfers.push(wavesurfer);\n                    allWavesurfers.push(wavesurfer);\n                    \/\/ load audio file into new wavesurfer\n                    wavesurfer.load(audio.sitePlayableFilePath);\n\n                    \/\/ add event listener to the play\/pause button\n                    playPauseButton.on(\"click\", () => {\n                        if (wavesurfer.isPlaying()) {\n                            wavesurfer.pause();\n                            playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n\n                            \/* media paused SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        } else {\n                            \/\/ pause all other audios that may be playing\n                            $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                            $.each(allWavesurfers, function(index, audio) {\n                                allWavesurfers[index].pause();\n                            });\n                            \/\/ then play current audio\n                            wavesurfer.play();\n                            playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n\n                            \/* media played SEGMENT EVENT *\/\n                            var assetId = audio.songId;\n                            var artist = audio.artistName;\n                            var title = audio.songName;\n                            var asset_type = null;\n                            if(\"songs\" == 'songs') {\n                                asset_type = 'song';\n                            } else if(\"songs\" == 'sfx') {\n                                asset_type = 'sfx';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        }\n                    });\n\n                    \/* media downloaded SEGMENT EVENT *\/\n                    audioDownload.on(\"click\", () => {\n                        var assetId = audio.songId;\n                        var artist = audio.artistName;\n                        var title = audio.songName;\n                        var asset_type = null;\n                        if(\"songs\" == 'songs') {\n                            asset_type = 'song';\n                        } else if(\"songs\" == 'sfx') {\n                            asset_type = 'sfx';\n                        }\n                        analytics.track(\"media downloaded\", {\n                            asset_id: assetId || null,\n                            asset_type: asset_type || null,\n                            click_source: 'player',\n                            artist: artist || null,\n                            title: title || null,\n                            genre: null,\n                            ...special_data,\n                        });\n                    });\n\n                    \/\/ add event listener to the click on the wave itself\n                    audioWaveform.on(\"click\", () => {\n                        setTimeout(() => {\n                            if (wavesurfer.isPlaying()) {\n                                wavesurfer.pause();\n                                playPauseButton.html('<i class=\"fas fa-play\"><\/i>');\n                            } else {\n                                \/\/ pause all other audios that may be playing\n                                $('.playPauseButton').html('<i class=\"fas fa-play\"><\/i>');\n                                $.each(allWavesurfers, function(index, audio) {\n                                    allWavesurfers[index].pause();\n                                });\n                                \/\/ then play current audio\n                                wavesurfer.play();\n                                playPauseButton.html('<i class=\"fas fa-pause\"><\/i>');\n                            }\n                        }, \"200\");\n                    });\n\n                });\n            }\n\n        });\n    <\/script>\n\n    <h4>Tourism Australia Ad<\/h4><p><iframe title=\"Matesong with Kylie Minogue and Mates\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hf7he9Haqv0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>This Australian campaign featuring Kylie Minogue knew exactly what they were doing. Aimed at British holidaymakers, it\u2019s an olive branch that taps into the Brit\u2019s psyche like no other nation can. It\u2019s a brilliant showcase of Aussie humor, it features a well-known celebrity, Kylie Minogue (who\u2019s particularly popular in the UK), and it taps into a timely, relevant event, referencing the difficulties of Brexit trade deals at the time. Bravo, Australia. This one ticks a lot of boxes.<\/p><h4>Istanbul Go Turkiye Ad<\/h4><p><iframe title=\"\u0130stanbul is the New Cool \u23ae Go T\u00fcrkiye\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ek2aNkAqcNc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>Check out these two short, attention-demanding 30-second ads for Istanbul. Immediately, there\u2019s a clear brand aesthetic and target audience in mind. Istanbul is the new, coolest place to be, especially if you\u2019re a young millennial or Gen-Z.<\/p><p>Beautiful, cinematic shots of the city are paired with a catchy Turkish beat as we see young, attractive people having all kinds of fun, enjoying the rich blend of culture, nightlife, history, and food that this famous world city has to offer. According to <a href=\"https:\/\/www.euromonitor.com\/press\/press-releases\/dec-2023\/euromonitor-internationals-report-reveals-worlds-top-100-city-destinations-for-2023\" target=\"_blank\" rel=\"noopener\">Euromonitor<\/a>, the advertising campaign is clearly doing something right because Istanbul was the world\u2019s most visited city in 2023!<\/p><h4>Sam Newton&#8217;s travel film<\/h4><p><iframe title=\"3 Years 30 Countries | Travel Film\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/shzC2DUO9Hg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>Sam Newton is a renowned travel filmmaker with whom we\u2019ve had the pleasure of working for a number of years now. His film \u201cLife of a Travel Videographer\u201d draws from 3 year\u2019s worth of footage shot in over 30 countries. We&#8217;re drawn into and immersed in these environments by using Artlist assets in both the music choice and the many <a href=\"https:\/\/artlist.io\/sfx\">sound effects<\/a>. Toward the back end of the film, Sam tells us a real, emotional story that further connects us to this film. If this won\u2019t make you want to run out the door and hit the road, we\u2019re not sure what will.<\/p><h4>Artlist&#8217;s song used in Sam Newton&#8217;s film<\/h4>\n    <div class=\"playlist\" id=\"69d07d88d908e\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"songs\" == 'songs') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SongList($page: Int!, $songSortType: Int!, $take: Int!, $vocalMenuId: Int!, $categoryIds: [Int], $collectionId: String, $searchTerm: String) {\n                        songList(page: $page, songSortType: $songSortType, take: $take, vocalMenuId: $vocalMenuId, categoryIds: $categoryIds, collectionId: $collectionId, searchTerm: $searchTerm) {\n                          songs {\n                            songId\n                            songName\n                            artistName\n                            isNew\n                            nameForURL\n                            sitePlayableFilePath\n\t\t\t\t\t\t\talbumImageFilePath\n\t\t\t\t\t\t\trelativeUrl\n                          }\n                          totalResults\n                        }\n                    }`,\n                        variables: JSON.stringify({\n                            \"page\": 1,\n                            \"songSortType\": 1,\n                            \"take\": 1,\n                            \"vocalMenuId\": 1,\n                            \"categoryIds\": null,\n                            \"searchTerm\": \"Revelations\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n                        console.log('songs list: ', res);\n                        var data = res.data.songList.songs;\n                        if ($(\"#69d07d88d908e\").length && data.length > 0) {\n                            createAudioPlayers(data, \"69d07d88d908e\");\n                        } else if ($(\"#69d07d88d908e\").length && data.length == 0) {\n                            $(\"#69d07d88d908e\").empty().append('<div class=\"noSongsError\">No songs were found.<\/div>');\n                        }\n                    }\n                });\n            } else if(\"songs\" == 'sfx') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SfxList($categoryIds: String!, $page: Float!, $tags: String!, $term: String!, $sortBy: SfxListRequestSortByOptions!) {\n\t\t\t\t\t\t\t\tsfxList(categoryIds: $categoryIds, page: $page, tags: $tags, term: $term, sortBy: $sortBy) {\n\t\t\t\t\t\t\t\t  page\n\t\t\t\t\t\t\t\t  songs {\n\t\t\t\t\t\t\t\t\t  albumImageFilePath\n\t\t\t\t\t\t\t\t\t  artistName\n\t\t\t\t\t\t\t\t\t  isNew\n\t\t\t\t\t\t\t\t\t  nameForURL\n\t\t\t\t\t\t\t\t\t  relativeUrl\n\t\t\t\t\t\t\t\t\t  sitePlayableFilePath        \n\t\t\t\t\t\t\t\t\t  songId \n\t\t\t\t\t\t\t\t\t  songName\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                        variables: JSON.stringify({\n                            \"categoryIds\": \"\",\n                            \"page\": 1,\n                            \"tags\": \"\",\n                            \"term\": \"Revelations\",\n                            \"sortBy\": \"1\"\n                        }),\n                    })\n                }).done(function(res) {\n                    if (res == '') {\n                        console.log('none');\n                    } else {\n  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        }, \"200\");\n                    });\n\n                });\n            }\n\n        });\n    <\/script>\n\n    <h2>Wrapping up<\/h2><p>So, here\u2019s the rundown of what makes a travel advertisement campaign stand out in a highly competitive industry. Before anything else, you need to craft a clear, coherent vision and understand your goals. Don\u2019t be afraid to think outside the box a little bit when it comes to production. Find your story, hone in on the emotion, pick the right song, and make use of all the assets available to you.<\/p><p>The Expedia commercial from 2023 is a great example of this \u2013 they\u2019ve made the most of <a href=\"https:\/\/artlist.io\/enterprise\">Artlist music for business<\/a>, working closely alongside a dedicated account manager to curate assets and really fine-tune their production, ensuring it\u2019s the very best travel advertisement it can be. To talk about your own creative needs, <a href=\"https:\/\/artlist.io\/enterprise\/contact-sales\">contact sales today<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The classic narrative in the travel industry over the past few years goes something like this: after an extremely bleak period where practically nobody could travel because of the pandemic, people were itching to get out there once restrictions were lifted. By and large, that\u2019s exactly what has happened in the years since Covid-19 receded [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[525,5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travel advertisement: how to make your ad stand out<\/title>\n<meta name=\"description\" content=\"There are 195 countries in the world and countless destinations to explore. 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