{"id":18343,"date":"2024-03-11T09:31:05","date_gmt":"2024-03-11T09:31:05","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=18343"},"modified":"2024-03-28T14:39:23","modified_gmt":"2024-03-28T14:39:23","slug":"make-it-move","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/make-it-move\/","title":{"rendered":"Artlist X Luke Smile: Art that moves into your videos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18343\" class=\"elementor elementor-18343\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43b8b30c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43b8b30c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2887bc1a\" data-id=\"2887bc1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f8128a main-text elementor-widget elementor-widget-text-editor\" data-id=\"62f8128a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Make it Move<\/h2><p>This spring, street artist Luke Smile will transform a wall in Shoreditch, London, into a street artwork. The UK-based artist has teamed up with Artlist to turn his work into a digitized typography template available exclusively in their catalog. Together, the collaboration will blur the lines between the physical and digital and offer Artlist users an unprecedented opportunity to integrate authentic street art into their video projects. The collaboration is called Make it Move.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21350d5 elementor-widget elementor-widget-video\" data-id=\"21350d5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fXcM2sZpTeg&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1927e12 main-text elementor-widget elementor-widget-shortcode\" data-id=\"1927e12\" data-element_type=\"widget\" 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Head to the Great Eastern Street Gallery from March 11th to March 16th to catch the artist in action. That\u2019s where you\u2019ll find Luke Smile armed with spray cans, transforming a wall from a blank canvas into a captivating typographic artwork. Luke\u2019s work highlights the importance of street art as a vehicle for creativity and innovation, and a tool for social commentary and public engagement. By turning his work into downloadable templates, Artlist hopes to encourage video creators to use the highest-quality templates made by leading artists and push the boundaries of their imagination.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b615d6e elementor-widget elementor-widget-image\" data-id=\"b615d6e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-4-scaled.jpg\" class=\"attachment-full size-full wp-image-18662\" alt=\"Luke Smile\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-4-scaled.jpg 2560w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-4-300x200.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-4-1024x683.jpg 1024w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-4-768x512.jpg 768w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-4-1536x1024.jpg 1536w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-4-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ced894 elementor-widget elementor-widget-text-editor\" data-id=\"5ced894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Becoming an artist<\/h2><p><a href=\"https:\/\/www.lukesmile.com\/\" target=\"_blank\" rel=\"noopener\">Luke Smile<\/a> is no stranger to pushing the boundaries of innovation. Since he first put pen to paper, he hasn\u2019t stopped drawing. While at school, he\u2019d draw in his notepads, sketching out characters or landscapes and then moving onto big, bold lettering in a range of typographies.<\/p><p>As a teen, he\u2019d head into London, watching in awe as local street artists transformed a boring old wall into a kaleidoscope of color and meaning. \u201cBack then, it was so hard to paint murals in London,\u201d Luke says. \u201cPeople would always tell you not to do it.\u201d<\/p><p>Nevertheless, he started graffitiing around his local neighborhood, drawn to big, bold lettering that took up space and caught the eye. Art felt more like a compulsion than anything, so he immersed himself in his art lessons in high school. He then studied graphic design at college, followed by a degree at Ravensbourne University in London.<\/p><p>When he graduated, he took on graphic design roles in agencies in London but couldn\u2019t ignore the urge to get outside and create on larger canvases. He started painting murals on the streets of London using a font he\u2019d created called Smile Sans, which soon caught the eye of Karl Lagerfeld\u2019s design team. They asked Luke to use his skills to hand-paint names of European cities on their tote bags, which is when the penny dropped, and Luke realized he could do this as a full-time job. After he painted 650 of Karl\u2019s tote bags, the commissions started rolling in from a range of clients across various industries, including Amazon, Barbour International, Beefeater Gin, Paypal, Vans, and Virgin.<\/p><p>But through it all, Luke never lost sight of his first love: street art. \u201cThe culture\u2019s completely changed since 12 years ago,\u201d he says. \u201cNow, everywhere you look, there\u2019s color, there\u2019s paint everywhere.\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f56cca elementor-widget elementor-widget-image\" data-id=\"8f56cca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-16-scaled.jpg\" class=\"attachment-full size-full wp-image-18664\" alt=\"\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-16-scaled.jpg 2560w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-16-300x200.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-16-1024x683.jpg 1024w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-16-768x512.jpg 768w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-16-1536x1024.jpg 1536w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-16-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb95d9 elementor-widget elementor-widget-text-editor\" data-id=\"4fb95d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>The creative process<\/h2><p>Luke has spent years perfecting his technique and applies his tried-and-tested formula to every wall he paints.\u00a0<\/p><p>\u201cIf I&#8217;m painting a mural, I\u2019ll check out the shape and think about what word or phrase would fit best on to this size canvas,\u201d he says. \u201cOnce I choose a phrase I can work with, I have the whole alphabet of Smile Sans 3D printed, so I can trace the compositions exactly as I want, whether they overlap or fit tight together.\u201d<\/p><p>Luke will bring studio lights with him to form shadows on the wall, and then he\u2019ll use his iPad to test out color palettes, using mock-ups to see what works. He&#8217;s ready to get to work once he has his stencils and color palette.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80711e elementor-widget elementor-widget-image\" data-id=\"d80711e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-7-scaled.jpg\" class=\"attachment-full size-full wp-image-18665\" alt=\"\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-7-scaled.jpg 2560w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-7-300x200.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-7-1024x683.jpg 1024w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-7-768x512.jpg 768w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-7-1536x1024.jpg 1536w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/03\/Artlist-7-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3dca0 elementor-widget elementor-widget-text-editor\" data-id=\"5b3dca0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Even by Luke\u2019s standards, this collaboration with Artlist is unique. \u201cI haven&#8217;t really done anything like this,\u201d he says. \u201cI\u2019m painting this mural three times to get different images and make it into an animation. I\u2019m excited because I\u2019ve always wanted to do more moving images, and I\u2019ve never painted over something I\u2019ve already painted, so it&#8217;s going to be really interesting to see how this pans out. I know it&#8217;s going to be great.\u201d<\/p><p>Liran Friedman, Head of Brand Marketing at Artlist, added, &#8220;Artlist is dedicated to empowering brands and creators by providing them with the highest quality creative assets, made by real artists, to bring their visions to life. Partnering with Luke Smile is a natural extension of our mission, enabling us to bring the raw, unfiltered art of the streets into the digital realm, for our users to explore, create, and make it their own.\u201d<\/p><p>Luke will also have the added buzz of seeing the entire Artlist community use his templates within their own creative work. His mural will be reused and recreated hundreds of times in various ways, which will be a totally new use of his art and inspiring for both the artist and the creators. \u201cThis collaboration with Artlist allows my art to exceed physical boundaries and reach a global audience. It&#8217;s about empowering all creators to experiment and express themselves in new ways\u201d.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe5162 elementor-widget elementor-widget-text-editor\" data-id=\"9fe5162\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Blurring the lines<\/h2><p><br \/>Street art used to be for outsiders. Back in the \u201880s and \u201890s, street artists created a counter-culture that deviated from what they\u2019d find in art galleries around the world. Impressionism, expressionism, neoclassicism; that was for the indoor galleries. Outdoors, there was free rein. Here, the only constraint was time, and as long as the artists could get through their paintings without getting arrested, their mission was a success.<\/p><p>In terms of access, street art was a leveler. Anyone and everyone could see it, whether they wanted to or not, and it was free. Indoor art in fancy museums was reserved for those who could afford to go and see it. However, over the last two decades, that has completely changed. Now, thanks to the likes of Banksy, Cornbread, and Daze, street art is considered fine art. Some works sell for tens of millions of dollars, so opportunities for street artists have blown wide open. It\u2019s much more acceptable to collaborate with the institutions that initially rejected the form and to work with big brands, advertisers, and artists. The possibilities for street artists have totally opened up, and Luke\u2019s work is now seen as pop culture rather than counterculture.<\/p><p>\u201cA lot more graffiti artists are moving down the fine art route, and it\u2019s all becoming much more accepted across the board,\u201d Luke says. \u201cEverywhere you look now, artists, brands, and advertisers are using this urban style of art. It\u2019s more accepted and thought of as cool, but until recently, people looked down their noses at it. Now they&#8217;re more open-minded about this style of art.\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bce8fb elementor-widget elementor-widget-text-editor\" data-id=\"2bce8fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Make it your own<\/h2><p>If you\u2019re in London this March, head over to Shoreditch to check out Luke Smile in action. To use his creation as a digitized template, you can sign up to\u00a0<a href=\"https:\/\/artlist.io\/\" target=\"_blank\" rel=\"noopener\">Artlist<\/a>.\u00a0You&#8217;ll also get access to thousands more high-quality, customizable\u00a0<a href=\"https:\/\/artlist.io\/video-templates\" target=\"_blank\" rel=\"noopener\">templates<\/a>\u00a0that are versatile, easy to use, and suitable for many creative projects, including video production, graphic design, and digital art.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-457e06c6 post_content_sidebar elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"457e06c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div 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8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet unlimited high-quality assets for your videos.\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-sm\" href=\"http:\/\/artlist.io\/?utm_source=blog&#038;utm_medium=sidebanner\">\n\t\t\t\t\t\tStart Now\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Make it Move This spring, street artist Luke Smile will transform a wall in Shoreditch, London, into a street artwork. The UK-based artist has teamed up with Artlist to turn his work into a digitized typography template available exclusively in their catalog. Together, the collaboration will blur the lines between the physical and digital and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[588,505,580],"tags":[555,610,609,318,611],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luke Smile and Artlist Collaborate to Make it Move<\/title>\n<meta name=\"description\" content=\"Discover the story behind Luke Smile and Artlist\u2019s collaboration. Together, they are transforming street art into a digital template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/blog\/make-it-move\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luke Smile and Artlist Collaborate to Make it Move\" \/>\n<meta property=\"og:description\" content=\"Discover the story behind Luke Smile and Artlist\u2019s collaboration. 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