{"id":1940,"date":"2021-04-01T11:46:45","date_gmt":"2021-04-01T11:46:45","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=1940"},"modified":"2024-01-11T06:32:01","modified_gmt":"2024-01-11T06:32:01","slug":"how-to-make-a-youtube-trailer","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/how-to-make-a-youtube-trailer\/","title":{"rendered":"Why and How You Should Make a YouTube Trailer"},"content":{"rendered":"<p>In our post covering\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/how-to-start-a-youtube-channel\/\&quot;" target=\"_blank\" rel=\"noopener\">how to make a YouTube channel<\/a>, we highlighted everything from start to finish &#8211; from planning your content,\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/how-to-make-a-youtube-banner\/\&quot;" target=\"_blank\" rel=\"noopener\">creating a channel banner<\/a>, uploading your first video and making a YouTube channel trailer.<\/p>\n<p>In this article, we\u2019re going to dive into that topic further, covering everything you need to know about why you should make a channel trailer and how to do it! Along the way, you&#8217;ll see some examples of YouTube channels with awesome-looking trailers.<\/p>\n<h2>Why you should make a YouTube channel trailer<\/h2>\n<p>Before we get started on the how, let\u2019s break down\u00a0<em>why<\/em>\u00a0you should be creating a YouTube channel trailer.<\/p>\n<div class=\"mceNonEditable embeditem\" data-embed-url=\"https:\/\/www.youtube.com\/watch?v=MyZEWzvhVEY\" data-embed-height=\"384\" data-embed-width=\"800\" data-embed-constrain=\"true\"><iframe id=\"463328949\" src=\"https:\/\/www.youtube.com\/embed\/MyZEWzvhVEY?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fnew-blog.artlist.io\" width=\"683\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-gtm-yt-inspected-2140032_148=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>As tempting as it is to just stick the most recently uploaded video on your channel as the trailer, that may be doing you a disservice. Not every video you upload will show off your full skillset and hammer home your unique selling points.<\/p>\n<div class=\"mceNonEditable embeditem\" data-embed-url=\"https:\/\/www.youtube.com\/watch?v=xIUGZMowqgo\" data-embed-height=\"384\" data-embed-width=\"800\" data-embed-constrain=\"true\"><iframe id=\"258286188\" src=\"https:\/\/www.youtube.com\/embed\/xIUGZMowqgo?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fnew-blog.artlist.io\" width=\"683\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-gtm-yt-inspected-2140032_148=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>The best way to think about it is the same way you think about a trailer for the latest film. Your channel trailer is a teaser for a potential new audience, giving them a real taste of what they can expect from the content you upload. If you have a successful trailer that people like and enjoy, it can play a pivotal role in increasing your viewer count and then converting those new views to solid channel subscriber numbers.<\/p>\n<div class=\"mceNonEditable embeditem\" data-embed-url=\"https:\/\/www.youtube.com\/watch?v=nyREW7N4iAk\" data-embed-height=\"384\" data-embed-width=\"800\" data-embed-constrain=\"true\"><iframe id=\"108612202\" src=\"https:\/\/www.youtube.com\/embed\/nyREW7N4iAk?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fnew-blog.artlist.io\" width=\"683\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-gtm-yt-inspected-2140032_148=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Currently, there are more than 23 million YouTube channels out there, so the competition is fierce. Creating a powerful trailer that\u2019s unique to you can really help set you apart from the crowd. Think of it as another vital cog in your\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/four-tactics-youtube-creators-should-use-in-their-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><strong>marketing strategy<\/strong><\/a>\u00a0machine &#8211; you want to give them a reason to subscribe and stick around.<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"124\" class=\"elementor elementor-124\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb95c5f elementor-section-full_width cta-middle external elementor-section-height-default elementor-section-height-default\" data-id=\"fb95c5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div 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8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6900934 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6900934\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c71b0ac\" data-id=\"c71b0ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acf9ff3 elementor-widget elementor-widget-heading\" data-id=\"acf9ff3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power your business's creativity with Artlist Business<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b22c843\" data-id=\"b22c843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee40bf4 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget elementor-widget-button\" data-id=\"ee40bf4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/lp.artlist.io\/contact-sales\/?utm_source=blog&#038;utm_medium=middlebanner\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Sales<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<h2>How to make a YouTube channel trailer<\/h2>\n<p>Now that you understand why, it\u2019s time to look at what goes into making a great YouTube channel trailer. We\u2019re going to presume that if you\u2019ve made it this far into setting up a channel, you probably already know how to edit. However, just in case you\u2019re completely new to this or you\u2019re interested in learning some valuable tips from the experts, it\u2019s well worth reading our article on\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/video-editing\/\" target=\"_blank\" rel=\"noopener\"><strong>video editing<\/strong><\/a>\u00a0and\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/the-best-editing-software-for-youtube-creators-beginner-to-pro\/\" target=\"_blank\" rel=\"noopener\"><strong>video editing software<\/strong><\/a>.<\/p>\n<p>The truth is that there are many, many ways to create a channel trailer, and what works for someone else doesn\u2019t necessarily work for you. In general, here are our rules and advice to consider:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Unique selling point<\/strong>: Think about what it is that makes your channel unique. Why should viewers subscribe and return to watch more? This is what you should base the channel trailer around.<\/li>\n<\/ul>\n<div class=\"mceNonEditable embeditem\" data-embed-url=\"https:\/\/www.youtube.com\/watch?v=oeabEmY1zg4\" data-embed-height=\"384\" data-embed-width=\"800\" data-embed-constrain=\"true\"><iframe id=\"452286382\" src=\"https:\/\/www.youtube.com\/embed\/oeabEmY1zg4?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fnew-blog.artlist.io\" width=\"683\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-gtm-yt-inspected-2140032_148=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<ul>\n<li><strong>Don\u2019t assume<\/strong>: Don\u2019t assume that the viewer has ever heard of you before. Pretend as if they\u2019ve never watched any of your videos and don\u2019t have a clue about what you do and who you are. So, keep things simple and narrowly focused &#8211; introduce yourself and tell them why they should subscribe.<\/li>\n<li aria-level=\"1\"><strong>Make an immediate impact<\/strong>: Just like any other YouTube video, you should look to having something in the first 3 to 5 seconds of your trailer that really hooks the viewers in and encourages them to watch more. Assume that your viewer is in a rush and has a short attention span. If you don\u2019t hook them, they\u2019re gone.<\/li>\n<li aria-level=\"1\"><strong>Keep it short<\/strong>: Assuming that your new viewer does not have much time and a short attention span, you should keep your trailer short. How many film trailers have you watched that cross over the 2 minutes and 30 seconds mark? You need to make every second count, pitching all the great things about your channel in a concise, quick and entertaining way. All you need to do is tell them who you are, what content you\u2019re creating and when they can expect your next upload.<\/li>\n<li aria-level=\"1\"><strong>Call to action<\/strong>: Finish the video with a clear call to action; ask them to subscribe! At the end of your channel trailer, you can add an end-card that prompts the viewer to subscribe.<\/li>\n<li aria-level=\"1\"><strong>Show, don\u2019t tell<\/strong>: If you\u2019re creating a channel about snowboarding, don\u2019t just tell them you\u2019re good at it; show them all the best footage you have out on the mountains! If you\u2019re a comedy channel, make it funny. If you\u2019re covering philosophy, share some of your favorite quotes or book (keep it short). After all, YouTube is a visual medium, and you should look to use your very best shots and scenes. It\u2019s a little like when you\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/here-are-the-artlist-showreel-contest-winners\/\" target=\"_blank\" rel=\"noopener\">create a showreel<\/a>.<\/li>\n<li aria-level=\"1\"><strong>\u201cStock up&#8221;<\/strong>: I would be remiss not to mention the power of some high-quality stock footage. We\u2019ve got a ton of brilliant <a href=\"https:\/\/artlist.io\/stock-footage\">stock video clips<\/a> ready and waiting! Check out this great article about how to\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/how-to-use-stock-footage-when-editing-videos\/\" target=\"_blank\" rel=\"noopener\"><strong>edit stock footage<\/strong><\/a>\u00a0into your video.<\/li>\n<li aria-level=\"1\"><strong>Great music<\/strong>: Think about\u00a0the <a href=\"https:\/\/artlist.io\/royalty-free-music\">music<\/a>\u00a0you use in your trailer. You want it to appropriately affect the energy of your video and stick in the minds of viewers. Chances are, you\u2019ll find something perfect in the Artlist library. Check out this article all about\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/how-to-add-music-to-a-video\/\" target=\"_blank\" rel=\"noopener\"><strong>adding music to video<\/strong><\/a>.<\/li>\n<li aria-level=\"1\"><strong>Use subtitles<\/strong>: Another key thing that many people often overlook is subtitles. When a video crops up in someone\u2019s YouTube recommendations, it can often begin auto-playing with no sound. If you incorporate subtitles, it can make a real difference in the viewer instantly understanding what the video is about even without any sound playing. This entices them to click and watch more. Check out this article covering everything you need to know about\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/how-to-add-subtitles-to-youtube-videos\/\" target=\"_blank\" rel=\"noopener\"><strong>how to add subtitles on YouTube.<\/strong><\/a><\/li>\n<li aria-level=\"1\"><strong>Show yourself<\/strong>: Don\u2019t forget to show yourself on camera. While voiceovers can be a great vehicle for storytelling, it can really help if you show yourself to your audience. It helps them connect with you by seeing who you are and getting a feel for your personality. The whole reason people subscribe to a channel is for the creator &#8211; they\u2019ve invested in you, the person.<\/li>\n<\/ul>\n<div class=\"mceNonEditable embeditem\" data-embed-url=\"https:\/\/www.youtube.com\/watch?v=-Ah_LfyhscU\" data-embed-height=\"384\" data-embed-width=\"800\" data-embed-constrain=\"true\"><iframe id=\"903905697\" src=\"https:\/\/www.youtube.com\/embed\/-Ah_LfyhscU?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fnew-blog.artlist.io\" width=\"683\" height=\"384\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-gtm-yt-inspected-2140032_148=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h2>Elevator pitch<\/h2>\n<p>So, that\u2019s why and how you should be making your YouTube trailers. Essentially, you need to think of it as your \u201celevator pitch.\u201d Imagine you only have 30 to 60 seconds to convince someone that they should invest their time and energy in subscribing to your channel and watching your videos. The shorter and more succinct you can be, the better the trailer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our post covering\u00a0how to make a YouTube channel, we highlighted everything from start to finish &#8211; from planning your content,\u00a0creating a channel banner, uploading your first video and making a YouTube channel trailer.<\/p>\n","protected":false},"author":3,"featured_media":1944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[581],"tags":[154],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Compelling YouTube Channel Trailer | Artlist<\/title>\n<meta name=\"description\" content=\"In this article, we cover everything you need to know about why and how to make a YouTube trailer for your channel and see 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