YouTube is as ingrained in our lives as drinking water, breathing oxygen and sleep. Everyone’s heard of it. Everyone does it. Every month, over 2 billion(!) users are active on the platform, consuming up to 1 billion hours of video every single day. Five hundred hours worth of video is uploaded to YouTube every single minute. These are numbers that are hard to quantify and comprehend. It’s the new TV.<\/p>\n
With such huge opportunity and potential, starting a new YouTube Channel is a business decision that is easy to make. Why wouldn’t you want a slice of this pie? It’s free! It’s good to have no illusions about getting huge subscriber counts and meteoric viewing figures. Only a lucky few will achieve such success, and it’s a lot of hard work. Still, there’s no harm in giving things a go; everyone starts somewhere.<\/p>\n
One of the reasons you may not yet have started is because you feel like it’s inaccessible. Undoubtedly, there is a little more to do than when opening an Instagram or a Twitter account. Perhaps you’ve already reached out to someone for advice with a ‘hey, I’m thinking of starting a YouTube channel,’ only to be hit back with a peppy, not-so-helpful ‘just do it! Get started! What’s stopping you?!’ Well, yes\u2026 of course, you’d ‘just do it’ if you knew how.<\/p>\n
So, that’s where we step in. Here, we’ve laid out everything you need to know about how to start a YouTube channel. Actual, real advice in simple steps from those who have already done it.<\/p>\n
Before you do anything else, ask yourself why you want to start a YouTube channel. Is it because you’re really passionate about something and want to share it with the world? Do you have an idea or a project that can entertain or inform people? Or, alternatively, is it because you want to become famous? Are you just in this for the views, gunning for the\u00a0Casey Neistats<\/a>\u00a0and\u00a0David Dobriks<\/a>\u00a0of the world? Perhaps you simply want to record moments of your life and share them with friends and family.<\/p>\n All of these answers are fine. Just make sure you’re clear on your goals and why you’re setting out on this journey. It will act as your north star and help guide you through the process of starting a YouTube channel.<\/p>\n Once you’re clear on why you’re doing this, you can start planning your content.<\/p>\n Think about what you would want to watch yourself – what interests you?<\/p>\n And remember, YouTube is the world’s 2nd biggest search engine (behind Google), so the audience is there. You just need to figure out how to attract it. That includes picking up a trending topic while aiming to give it your own spin.<\/p>\n For example, if you’re starting a channel about baking at home (perfect in the middle of a pandemic), some good ideas may look like the following:<\/p>\n Alternatively, if you’re starting a travel channel:<\/p>\nPlan your content<\/h2>\n
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The Mango Street way<\/h2>\n