{"id":2021,"date":"2020-09-27T14:49:57","date_gmt":"2020-09-27T14:49:57","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=2021"},"modified":"2025-09-02T06:57:37","modified_gmt":"2025-09-02T06:57:37","slug":"how-to-upload-the-best-quality-videos-to-youtube","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-videos-to-youtube\/","title":{"rendered":"How to Upload the Best Quality Videos to YouTube"},"content":{"rendered":"<p>Would it surprise you to learn that\u00a0<a href="\&quot;https:\/\/techcrunch.com\/2017\/02\/28\/people-now-watch-1-billion-hours-of-youtube-per-day\/\&quot;" target=\"_blank\" rel=\"noopener\">people watch one billion hours of video on YouTube every day<\/a>? At 2 billion monthly active users, it\u2019s no wonder almost eight out of ten marketers consider YouTube to be the most effective video marketing platform.\u00a0So how can you upload the best quality YouTube videos? Read on to learn the best format, aspect ratios, length, export settings, and how to win at that pesky YouTube algorithm!<\/p>\n<h2>YouTube Video Format<\/h2>\n<p>Despite being able to support multiple\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/video-formats\/\&quot;" target=\"_blank\" rel=\"noopener\">video formats<\/a>, the most recommended by YouTube is MP4. This is short for MPEG video, and is like H.264, which is also fine to use. Luckily, this is already widely used on other social media platforms, so you\u2019re free to transfer one completed edit to another. This video quality can be exported from your editing software (typically Adobe Premiere or Final Cut Pro X) to their specific technical specifications.<\/p>\n<p>Other settings include:<\/p>\n<ul>\n<li>Progressive scan (no interlacing)<\/li>\n<li>High Profile<\/li>\n<li>2 consecutive B frames<\/li>\n<li>Closed GOP. GOP of half the frame rate.<\/li>\n<li>CABAC<\/li>\n<li>Variable bitrate. No bitrate limit required, though you can see some recommended bit rates below for reference<\/li>\n<li>Chroma subsampling: 4:2:0<\/li>\n<\/ul>\n<h2>YouTube Audio Format<\/h2>\n<p>The recommended audio codec is AAC with channels set to Stereo or Stereo + 5.1 and a sample rate 96khz or 48khz. If you\u2019re using an audio platform like\u00a0<a href="\&quot;https:\/\/artlist.io\/\&quot;">Artlist<\/a>, download AAC files from there instead of mp3. Making sure you have the best quality sound is important, but keep in mind that around 85% of all video on YouTube is watched without any sound at all. This puts extra importance on having the best video you can.<\/p>\n<h2>YouTube Frame Rate Settings<\/h2>\n<p>Content should be encoded and uploaded in the same frame rate it was recorded.<\/p>\n<p>Common\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/how-to-use-frame-rates\/\&quot;" target=\"_blank\" rel=\"noopener\">frame rates<\/a>\u00a0include: 24, 25, 30, 48, 50, 60 frames per second (other frame rates are also acceptable).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2025 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2020\/09\/5f8a64d870091275a7848f1bf4a587ffd3762e4b-1-1.jpg\&quot;" alt=\"\" width=\"600\" height=\"395\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2020\/09\/5f8a64d870091275a7848f1bf4a587ffd3762e4b-1-1.jpg 600w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2020\ 09\ 5f8a64d870091275a7848f1bf4a587ffd3762e4b-1-1-300x198.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \ /><\/p>\n<p>Interlaced content should be deinterlaced before uploading. For example, 1080i60 content should be deinterlaced to 1080p30. 60 interlaced fields per second should be deinterlaced to 30 progressive frames per second.<\/p>\n<h2>YouTube Bitrate Settings<\/h2>\n<p>The bitrates below are recommendations for uploads. Audio playback bitrate is not related to video resolution.<\/p>\n<p>Recommended video bitrates for SDR uploads:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2026 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2020\/09\/b7809a1fecbc287b7b7e95c0070aa78b10cdfb89-1.jpg\&quot;" alt=\"\" width=\"601\" height=\"358\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2020\/09\/b7809a1fecbc287b7b7e95c0070aa78b10cdfb89-1.jpg 601w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2020\ 09\ b7809a1fecbc287b7b7e95c0070aa78b10cdfb89-1-300x179.jpg 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \ /><\/p>\n<p>Recommended video bitrates for HDR uploads:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2027 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2020\/09\/a7f73a1331e818eb8ceaabf8a40105a4102e26b9-1.jpg\&quot;" alt=\"\" width=\"601\" height=\"310\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2020\/09\/a7f73a1331e818eb8ceaabf8a40105a4102e26b9-1.jpg 601w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2020\ 09\ a7f73a1331e818eb8ceaabf8a40105a4102e26b9-1-300x155.jpg 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \ /><\/p>\n<p>To view new 4K uploads in 4K, use a browser or device that supports VP9.<\/p>\n<h2>Best Aspect Ratios for\u00a0YouTube<\/h2>\n<p><a href="\&quot;https:\/\/www.oberlo.com\/blog\/youtube-statistics\&quot;">More than 70 percent of YouTube watch time comes from mobile devices<\/a>\u00a0so consider how your video will look in portrait and landscape modes and film accordingly.<\/p>\n<p>Aspect ratio can be a confusing term for some, so let\u2019s break it down: it refers to the dimensions of the video on the screen, and is defined in \u201chorizontal:vertical\u201d terms.<\/p>\n<p>Landscape refers to videos that are wider than they are tall, thus, have a horizontal orientation. On the contrary, portrait refers to videos that are taller than they are wide, and necessarily have a vertical orientation. You can also make your videos square, with the dimensions identical, but this is the less popular option.<\/p>\n<p>The standard aspect ratio for YouTube on a computer is 16:9. When uploading other aspect ratios (vertical, square, etc.), the player automatically adapts itself to the size of the video, giving the best viewing experience based on the aspect ratio and device.<\/p>\n<p>To learn more, check a recent\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/everything-you-need-to-know-about-aspect-ratio\/\&quot;">post we wrote recently about aspect ratio<\/a>.<\/p>\n<h2>YouTube Video Lengths<\/h2>\n<p>Longer videos have been the trend over the last several years with one goal &#8212; to increase watch time. Watch time is the most important ranking factor on YouTube. With the advent of mid-roll commercials, YouTubers are now considering video length in the equation of revenue. So for optimal revenue, your video should be at least 8 minutes.<\/p>\n<p>Some users may find that they cannot upload videos longer than 15 minutes. That is because videos over 15 minutes require a verified account. YouTube\u2019s incentive to verify is to allow you longer video uploads.<\/p>\n<h2>Winning at the YouTube Algorithm<\/h2>\n<p>Let\u2019s talk algorithm. The YouTube algorithm decides what people watch on YouTube\u00a0<a href="\&quot;https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/#usage\&quot;">70% of the time<\/a>. And according to Pew Research Center,\u00a0<a href="\&quot;https:\/\/www.pewresearch.org\/internet\/2018\/11\/07\/many-turn-to-youtube-for-childrens-content-news-how-to-lessons\/#an-analysis-of-random-walks-through-the-youtube-recommendation-engine\&quot;">81% of American YouTube users<\/a>\u00a0say they regularly watch videos recommended by the algorithm. So while length is a consideration, the best strategy is to produce highly engaging stories. Keep your audience engaged throughout the video &#8212; beginning, middle, end &#8212; and use title cards to call your audience to action, whether you want comments, subscribers, or to direct viewers to your website.<\/p>\n<h3>Check out these additional factors in YouTube\u2019s algorithm<\/h3>\n<p><strong>When it ranks a video, the algorithm looks at performance:<\/strong><\/p>\n<ul>\n<li>Whether people click on a video (a.k.a. impressions vs. views: thumbnail and title are important, here)<\/li>\n<li>How much time people spend watching a video (watch time, or retention)<\/li>\n<li>How many likes, dislikes, comments or shares a video gets (a.k.a. engagement)<\/li>\n<li>How quickly a video\u2019s popularity snowballs or doesn\u2019t (this is called view velocity, rate of growth)<\/li>\n<li>How new a video is (new videos may get extra attention in order to give them a chance to snowball)<\/li>\n<li>How often a channel uploads new videos<\/li>\n<li>How much time people spend on the platform after watching a video (session time)<\/li>\n<\/ul>\n<p><strong>When it matches a video to a potential viewer, the algorithm looks at personalization:<\/strong><\/p>\n<ul>\n<li>Which channels and topics have they watched in the past?<\/li>\n<li>What have they engaged with in the past?<\/li>\n<li>How much time do they spend watching?<\/li>\n<li>How many times has this video already surfaced for this person?<\/li>\n<li>What don\u2019t they watch?\t\t<div data-elementor-type=\"section\" data-elementor-id=\"124\" class=\"elementor elementor-124\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb95c5f elementor-section-full_width cta-middle external elementor-section-height-default elementor-section-height-default\" data-id=\"fb95c5f\" data-element_type=\"section\" 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31.4252 2.99414C31.8858 3.14769 32.3158 3.39338 32.6766 3.72352L31.9626 4.7984C31.6478 4.56039 31.3023 4.36077 30.9338 4.21489C30.619 4.09205 30.2889 4.03063 29.951 4.03063C29.69 4.02295 29.429 4.08437 29.1986 4.21489C28.999 4.33774 28.8915 4.53736 28.8915 4.81375C28.8838 4.92124 28.9145 5.02873 28.9683 5.12086C29.0297 5.213 29.1065 5.2821 29.1986 5.33584C29.3291 5.41262 29.4673 5.46636 29.6132 5.51243C29.7821 5.56617 29.9971 5.62759 30.2581 5.68901C30.7342 5.81186 31.1411 5.9347 31.4789 6.05754C31.7783 6.15735 32.0547 6.30323 32.3158 6.47982C32.5154 6.61802 32.6766 6.80996 32.7918 7.03261C32.8993 7.26294 32.953 7.52399 32.9453 7.77735C32.9453 8.45299 32.692 8.99043 32.1929 9.38199C31.6708 9.78891 30.9952 9.98085 30.1276 9.98085Z\" fill=\"#FFDA2A\"><\/path><path d=\"M38.0812 9.48966C37.7971 9.6125 37.5053 9.71999 37.2059 9.80445C36.8527 9.91193 36.4919 9.96568 36.1233 9.96568C35.8853 9.96568 35.655 9.93497 35.4323 9.87354C35.225 9.8198 35.0331 9.71231 34.8642 9.57411C34.6953 9.42824 34.5647 9.25165 34.4726 9.04435C34.3651 8.79867 34.3191 8.52995 34.3267 8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6900934 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6900934\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c71b0ac\" data-id=\"c71b0ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acf9ff3 elementor-widget elementor-widget-heading\" data-id=\"acf9ff3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Power your business's creativity with Artlist Business<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b22c843\" data-id=\"b22c843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee40bf4 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget elementor-widget-button\" data-id=\"ee40bf4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href="\&quot;https:\/\/lp.artlist.io\/contact-sales\/?utm_source=blog&#038;utm_medium=middlebanner\&quot;">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Sales<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/li>\n<\/ul>\n<h2>How to Export Your YouTube Videos<\/h2>\n<p>You\u2019re most likely to be editing in either Adobe Premiere or Final Cut Pro X. Follow these instructions for the best quality output.<\/p>\n<h3><i>Exporting from Adobe Premiere<\/i><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2029 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2020\/09\/5e7252100184a5dffb8c22bbffa8abb82e2e41ef-1.jpg\&quot;" alt=\"\" width=\"601\" height=\"446\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2020\/09\/5e7252100184a5dffb8c22bbffa8abb82e2e41ef-1.jpg 601w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2020\ 09\ 5e7252100184a5dffb8c22bbffa8abb82e2e41ef-1-300x223.jpg 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \ /><\/p>\n<p>Send the composition to Adobe Media Encoder for output<\/p>\n<ol>\n<li>Select the composition for output.<\/li>\n<li>Choose Composition &gt; Add to Adobe Media Encoder Queue. (Allow Media Encoder time to launch if it is closed.)<\/li>\n<\/ol>\n<p>Set the Media Encoder settings<\/p>\n<ol>\n<li>Set the Format drop-down menu in the Queue panel to H.264.<\/li>\n<li>Set the Preset drop-down menu to Match Source \u2013 High bitrate.<\/li>\n<li>Click Match Source \u2013 High bitrate (blue text) to open the Export Settings panel.<\/li>\n<li>In the Video tab, scroll down to Bitrate Settings, and change Target Bitrate (Mbps) to 3.5. Click OK.<\/li>\n<li>Click the blue text in the Output File column to name and specify where to save the file.<\/li>\n<li>Save the file to cloud storage so that you can access the file for uploading through Instagram on your portable device.<\/li>\n<\/ol>\n<h3><i>Exporting from Final Cut Pro X:<\/i><\/h3>\n<ol>\n<li>Click on File, Share and then click Master File<\/li>\n<li>Go to Export settings and make sure the video codec is H.284 Faster Encode<\/li>\n<li>Choose Computer as the format. Also, shoot for a maximum file size of 20 megabytes or lower, if possible<\/li>\n<li>Hit Next and save your project to your desktop.<\/li>\n<\/ol>\n<h2>How to Upload the Best Quality YouTube Videos<\/h2>\n<p>Congratulations on getting this far! Now it\u2019s time to get your video on YouTube without compromising the quality.<\/p>\n<p>It\u2019s important your work is uploaded directly from your desktop computer or laptop, rather than your mobile device. This will ensure that the integrity of your video remains intact. Make sure that your WIFI connection is strong while uploading so that no interruptions take place.<\/p>\n<p>Knowing that 90 percent of digital video viewers in the US consume video on YouTube, it\u2019s time to get out there and win on this platform. So, follow our steps and specs on how to get the best quality YouTube videos!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would it surprise you to learn that\u00a0people watch one billion hours of video on YouTube every day? At 2 billion monthly active users, it\u2019s no wonder almost eight out of ten marketers consider YouTube to be the most effective video marketing platform.<\/p>\n","protected":false},"author":8,"featured_media":2031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5,581],"tags":[48,164,162,163,136],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Upload Best Quality Videos to Youtube | Artlist<\/title>\n<meta name=\"description\" content=\"Learn the best format, aspect ratios, length, export settings, and how to manipulate its algorithm. 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All you need to upload the best quality video to YouTube\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-videos-to-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Artlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-27T14:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T06:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2020\/09\/6e1038151d283f3ea5c336e76567a6ec2041e19d-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Austin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/AliceAustin3\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Austin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-videos-to-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-videos-to-youtube\/\"},\"author\":{\"name\":\"Alice Austin\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/d1b9dfc0de8425c83f3b7923a9e7ffd0\"},\"headline\":\"How to Upload the Best Quality Videos to YouTube\",\"datePublished\":\"2020-09-27T14:49:57+00:00\",\"dateModified\":\"2025-09-02T06:57:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-videos-to-youtube\/\"},\"wordCount\":1252,\"publisher\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#organization\"},\"keywords\":[\"Aspect Ratio\",\"Audio Format\",\"Export Settings\",\"Video Format\",\"YouTube algorithm\"],\"articleSection\":[\"Production &amp; Filmmaking\",\"Social Content Creators\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-videos-to-youtube\/\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-videos-to-youtube\/\",\"name\":\"How to Upload Best Quality Videos to Youtube | Artlist\",\"isPartOf\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#website\"},\"datePublished\":\"2020-09-27T14:49:57+00:00\",\"dateModified\":\"2025-09-02T06:57:37+00:00\",\"description\":\"Learn the best format, aspect ratios, length, export settings, and how to manipulate its algorithm. 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