{"id":2135,"date":"2020-08-05T15:50:48","date_gmt":"2020-08-05T15:50:48","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=2135"},"modified":"2025-09-01T11:27:41","modified_gmt":"2025-09-01T11:27:41","slug":"four-tactics-youtube-creators-should-use-in-their-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/four-tactics-youtube-creators-should-use-in-their-content-marketing-strategy\/","title":{"rendered":"4 Tactics YouTube Creators Should Use in their Content Marketing Strategy"},"content":{"rendered":"

In the fifteen years since YouTube was created, it has grown into not just a source for millions of videos on everything from education to entertainment, but it\u2019s also the second most popular search engine on the internet. It also happens to be a social and video hosting platform. Today, millions of video producers, filmmakers, and content creators use YouTube to promote their products, their brand, or build an audience that\u00a0can monetize your YouTube channel<\/a>. Today I want to share four tactics you can use in your marketing strategy as a\u00a0YouTube creator<\/a>.<\/p>\n

Social media<\/h2>\n

It goes without saying that you should be on all the major social media platforms. As visual artists, Instagram and TikTok are probably non-negotiables, with 1 billion and 800 million users respectively. Facebook is also an obvious choice with nearly 2.5 billion users. I also recommend Twitter, even though it seems its influence is shrinking. It has a fraction of the user base (just over 330 million). It is getting more common for creatives to not even put their Twitter handle on their website.<\/p>\n

But it\u2019s not enough just to be on these channels. You need to\u00a0maximize your use of video and imagery<\/a>.<\/p>\n