{"id":2269,"date":"2022-01-01T07:48:10","date_gmt":"2022-01-01T07:48:10","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=2269"},"modified":"2024-01-10T12:35:03","modified_gmt":"2024-01-10T12:35:03","slug":"instagram-analytics","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/instagram-analytics\/","title":{"rendered":"Instagram Analytics: The Ultimate Guide &#8211; Essential Metrics and Tools for Creators in 2022"},"content":{"rendered":"<p>While Instagram evolves to stay competitive with TikTok, it&#8217;s still a vital tool for content creators.<\/p>\n<p>Our comprehensive guide will help you understand why Instagram analytics are important for content creators, as well as what analytics you can get from Instagram. We will explain how to see analytics on Instagram and essential metrics to track, focusing on video Instagram analytics.<\/p>\n<h2>Why Instagram analytics are essential for content creators<\/h2>\n<p>More than 1 billion users spend nearly 30 minutes per day on the app. That&#8217;s why it&#8217;s essential that you master Instagram&#8217;s metrics and tools to reach as large an audience as you can, adjusting your strategy with knowledge. With so many tools at your fingertips, you&#8217;ll be able to see which content performs best and with which audience. It can help you greatly in 3 areas:<\/p>\n<ul>\n<li aria-level=\"1\">Target content more effectively.<\/li>\n<li aria-level=\"1\">Create what works to attract clients or followers.<\/li>\n<li aria-level=\"1\">Avoid the frustration of missing out on paid opportunities due to low engagement.<\/li>\n<\/ul>\n<p>Whether you are on your way to\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/how-to-become-a-content-creator\&quot;">becoming a content creator<\/a>\u00a0or a seasoned pro, these tips can help you master Instagram analytics. So read on to learn how to get Insights on Instagram and go from amateur to pro.<\/p>\n<h2>What analytics can you get from Instagram?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2273 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2022\/01\/53ebf5743ebe75d195644d7e899db2f1db48ed47.jpeg\&quot;" alt=\"what analytics can you get from instagram\" width=\"801\" height=\"451\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/53ebf5743ebe75d195644d7e899db2f1db48ed47.jpeg 801w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 53ebf5743ebe75d195644d7e899db2f1db48ed47-300x169.jpeg 300w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 53ebf5743ebe75d195644d7e899db2f1db48ed47-768x432.jpeg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \ /><\/p>\n<p><em>SOURCE: INSTAGRAM<\/em><\/p>\n<p>To measure your performance, understand follower demographics and improve your reach, it&#8217;s essential you master the basic Instagram Insights. Level-1 metrics are easily browsed in your Instagram Insights dashboard. You&#8217;ll need to have a\u00a0<strong>professional account to access Insights<\/strong>, but it&#8217;s easy to convert a personal account. Just login to Instagram and go to\u00a0<strong>Settings &gt; Switch Account Type<\/strong>.<\/p>\n<p>Tap on the Insights button to find analytics for the last 7 days categorized the following way:<\/p>\n<ul>\n<li aria-level=\"1\">Insights Overview\n<ul>\n<li aria-level=\"2\">Accounts reached<\/li>\n<li aria-level=\"2\">Accounts engaged<\/li>\n<li aria-level=\"2\">Total followers<\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Content You Shared\n<ul>\n<li aria-level=\"2\">Posts<\/li>\n<li aria-level=\"2\">Stories<\/li>\n<li aria-level=\"2\">Reels<\/li>\n<li aria-level=\"2\"><a href="\&quot;https:\/\/artlist.io\/blog\/how-to-make-an-igtv-video\/\&quot;">IGTV videos<\/a><\/li>\n<li aria-level=\"2\">Live<\/li>\n<li aria-level=\"2\">Promotions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Within each section, you will find the following Instagram metrics:<\/p>\n<ul>\n<li aria-level=\"1\">Followers<\/li>\n<li aria-level=\"1\">Impressions<\/li>\n<li aria-level=\"1\">Reach<\/li>\n<li aria-level=\"1\">Likes<\/li>\n<li aria-level=\"1\">Comments<\/li>\n<li aria-level=\"1\">Clicks<\/li>\n<\/ul>\n<p>Level-2 analytics are a bit more detailed:<\/p>\n<ul>\n<li aria-level=\"1\">Growth<\/li>\n<li aria-level=\"1\">Rate<\/li>\n<li aria-level=\"1\">Average<\/li>\n<\/ul>\n<h2>Essential Instagram metrics to track<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2274 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2022\/01\/2062283b2e9cd1e233812e5fe47ca281c0a02150.jpg\&quot;" alt=\"what metrics to track on instagram\" width=\"799\" height=\"799\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/2062283b2e9cd1e233812e5fe47ca281c0a02150.jpg 799w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 2062283b2e9cd1e233812e5fe47ca281c0a02150-300x300.jpg 300w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 2062283b2e9cd1e233812e5fe47ca281c0a02150-150x150.jpg 150w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 2062283b2e9cd1e233812e5fe47ca281c0a02150-768x768.jpg 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \ /><\/p>\n<p><em>SOURCE: INSTAGRAM<\/em><\/p>\n<p>With the introduction of Reels, Instagram has made no secret of how much their algorithm favors video content over photos. This change to compete with Snapchat and then TikTok has moved content creators to focus on video content even if that&#8217;s not their primary media type. So the good news is that video creators have a leg up in this realm of content creation and should focus on creating engaging reels (which can also double as TikTok posts). Never underestimate the\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/importance-of-video-content\/\&quot;">importance of video<\/a>\u00a0and beef up on your knowledge of Reels, so you&#8217;re not wondering,\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/instagram-reels\/\&quot;">what is Instagram Reels?<\/a><\/p>\n<p>Reels analytics show how your Reels compare to other content created over the last week or month and a ranking of your top Reels. Insights on videos contain the same IG analytics. You can sort by the following categories:<\/p>\n<ul>\n<li aria-level=\"1\">Average Percentage Watched<\/li>\n<li aria-level=\"1\">Website Taps<\/li>\n<li aria-level=\"1\">Call Button Taps<\/li>\n<li aria-level=\"1\">Comments<\/li>\n<li aria-level=\"1\">Email Button Taps<\/li>\n<li aria-level=\"1\">Follows<\/li>\n<li aria-level=\"1\">Business Address Taps<\/li>\n<li aria-level=\"1\">Impressions<\/li>\n<li aria-level=\"1\">Likes<\/li>\n<li aria-level=\"1\">Profile Visits<\/li>\n<li aria-level=\"1\">Reach<\/li>\n<li aria-level=\"1\">Saves<\/li>\n<li aria-level=\"1\">Shares<\/li>\n<li aria-level=\"1\">Text Button Taps<\/li>\n<li aria-level=\"1\">Video Views<\/li>\n<li aria-level=\"1\">Video Interactions<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2276 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2022\/01\/8e13e6292db466e965de427130b5a91e1cc1766e.jpg\&quot;" alt=\"reels insights are essential instagram metrics\" width=\"799\" height=\"799\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/8e13e6292db466e965de427130b5a91e1cc1766e.jpg 799w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 8e13e6292db466e965de427130b5a91e1cc1766e-300x300.jpg 300w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 8e13e6292db466e965de427130b5a91e1cc1766e-150x150.jpg 150w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 8e13e6292db466e965de427130b5a91e1cc1766e-768x768.jpg 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \ /><\/p>\n<p><em>SOURCE: INSTAGRAM<\/em><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"183\" class=\"elementor elementor-183\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-179ae94 elementor-section-full_width cta-middle external elementor-section-height-default elementor-section-height-default\" data-id=\"179ae94\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88e4b1a\" data-id=\"88e4b1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b93f524 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b93f524\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45\" height=\"13\" viewBox=\"0 0 45 13\" fill=\"none\"><path d=\"M13.7128 4.45274C13.2137 4.45274 12.7223 4.56022 12.2694 4.75984C11.8701 4.93643 11.5477 5.25889 11.3634 5.65046V9.85017H9.58984V2.91719H11.2175V4.39899C11.3327 4.16866 11.4786 3.95368 11.6551 3.75406C11.8164 3.5698 12.0006 3.40089 12.2003 3.25501C12.3845 3.12449 12.5765 3.00933 12.7914 2.93255C12.9757 2.86345 13.1753 2.82506 13.3673 2.81738H13.5823C13.6283 2.81738 13.6744 2.82506 13.7205 2.83274L13.7128 4.45274Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.1865 9.48966C18.9024 9.6125 18.6106 9.71999 18.3112 9.80445C17.958 9.91193 17.5972 9.96568 17.2287 9.96568C16.9906 9.96568 16.7603 9.93497 16.53 9.87354C16.3227 9.8198 16.1307 9.71231 15.9618 9.57411C15.7929 9.42824 15.6624 9.25165 15.5703 9.04435C15.4628 8.79867 15.4167 8.52995 15.4244 8.26123V4.27649H14.5107V2.91754H15.4244V0.667969H17.1979V2.91754H18.6567V4.27649H17.1979V7.66236C17.1979 7.90805 17.2594 8.08464 17.3899 8.18445C17.5204 8.29194 17.6893 8.34568 17.8582 8.338C18.0425 8.338 18.2268 8.30729 18.4033 8.24587C18.5799 8.18445 18.7181 8.1307 18.8256 8.08464L19.1865 9.48966Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.9315 0.191406H21.7051V7.62343C21.7051 7.87679 21.7665 8.07642 21.8893 8.22229C22.0275 8.36817 22.2195 8.44495 22.4191 8.43727C22.5342 8.43727 22.6571 8.41424 22.7723 8.38352C22.8951 8.35281 23.0179 8.30675 23.1331 8.253L23.3711 9.60428C23.1024 9.72712 22.826 9.81926 22.5342 9.86532C22.2502 9.92674 21.9661 9.95745 21.6743 9.95745C21.1215 9.95745 20.6916 9.81158 20.3845 9.51215C20.0774 9.21272 19.9315 8.79812 19.9238 8.253L19.9315 0.191406Z\" fill=\"#FFDA2A\"><\/path><path d=\"M24.2998 9.84997V2.91699H26.0734V9.84997H24.2998Z\" fill=\"#FFDA2A\"><\/path><path d=\"M26.1887 1.08236C26.2041 1.35876 26.0966 1.6198 25.8893 1.80407C25.6973 1.98066 25.4516 2.08047 25.1906 2.07279C24.9296 2.08047 24.6685 1.98066 24.4766 1.80407C24.277 1.6198 24.1695 1.35108 24.1771 1.08236C24.1771 0.767578 24.277 0.521892 24.4766 0.345304C24.6685 0.168717 24.9296 0.0689069 25.1906 0.0765846C25.4516 0.0765846 25.6973 0.168717 25.8893 0.345304C26.0889 0.521892 26.1887 0.759901 26.1887 1.08236Z\" fill=\"#FFDA2A\"><\/path><path d=\"M30.1276 9.98085C29.5441 9.98085 28.9683 9.88872 28.4232 9.70446C27.9011 9.53555 27.4174 9.26683 26.9951 8.91365L27.6554 7.80038C28.0393 8.07678 28.4539 8.30711 28.8915 8.4837C29.2754 8.63725 29.6823 8.71403 30.0892 8.71403C30.4424 8.71403 30.7188 8.64493 30.9261 8.51441C31.1257 8.39157 31.2409 8.17659 31.2332 7.94626C31.2409 7.70825 31.095 7.49328 30.88 7.40114C30.5038 7.23991 30.1123 7.10939 29.713 7.0019C29.26 6.87906 28.8762 6.76389 28.5614 6.64873C28.285 6.55659 28.0316 6.42607 27.7936 6.25716C27.6093 6.12664 27.4635 5.95773 27.3713 5.75044C27.2792 5.53546 27.2331 5.30513 27.2408 5.06712C27.2331 4.73698 27.3022 4.41451 27.4481 4.11508C27.5863 3.83869 27.7782 3.58532 28.0239 3.39338C28.285 3.18608 28.5767 3.03253 28.8915 2.93272C29.237 2.82523 29.6055 2.77148 29.9664 2.77148C30.4578 2.77148 30.9568 2.84058 31.4252 2.99414C31.8858 3.14769 32.3158 3.39338 32.6766 3.72352L31.9626 4.7984C31.6478 4.56039 31.3023 4.36077 30.9338 4.21489C30.619 4.09205 30.2889 4.03063 29.951 4.03063C29.69 4.02295 29.429 4.08437 29.1986 4.21489C28.999 4.33774 28.8915 4.53736 28.8915 4.81375C28.8838 4.92124 28.9145 5.02873 28.9683 5.12086C29.0297 5.213 29.1065 5.2821 29.1986 5.33584C29.3291 5.41262 29.4673 5.46636 29.6132 5.51243C29.7821 5.56617 29.9971 5.62759 30.2581 5.68901C30.7342 5.81186 31.1411 5.9347 31.4789 6.05754C31.7783 6.15735 32.0547 6.30323 32.3158 6.47982C32.5154 6.61802 32.6766 6.80996 32.7918 7.03261C32.8993 7.26294 32.953 7.52399 32.9453 7.77735C32.9453 8.45299 32.692 8.99043 32.1929 9.38199C31.6708 9.78891 30.9952 9.98085 30.1276 9.98085Z\" fill=\"#FFDA2A\"><\/path><path d=\"M38.0812 9.48966C37.7971 9.6125 37.5053 9.71999 37.2059 9.80445C36.8527 9.91193 36.4919 9.96568 36.1233 9.96568C35.8853 9.96568 35.655 9.93497 35.4323 9.87354C35.225 9.8198 35.0331 9.71231 34.8642 9.57411C34.6953 9.42824 34.5647 9.25165 34.4726 9.04435C34.3651 8.79867 34.3191 8.52995 34.3267 8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5fae72 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5fae72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8923b52\" data-id=\"8923b52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0dbb3b elementor-widget elementor-widget-heading\" data-id=\"f0dbb3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get all you need to create the perfect video <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef28e12\" data-id=\"ef28e12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b41380 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget elementor-widget-button\" data-id=\"1b41380\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href="\&quot;https:\/\/artlist.io\/start-now\/?utm_source=blog_middle_banner\&quot;" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start  Free Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37797f8 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-pricing elementor-widget elementor-widget-button\" data-id=\"37797f8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href="\&quot;https:\/\/artlist.io\/page\/pricing\/max\/?utm_source=blog_middle_banner\&quot;" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<h2>What to do with Instagram Insights data<\/h2>\n<p>Once you&#8217;ve gathered Instagram follower insights, it&#8217;s time to act. Here are some suggestions to improve engagement with your audience:<\/p>\n<h3>1. Post at the optimal time for the majority of your audience<\/h3>\n<p>Knowing the location of your followers allows you to post when they&#8217;re online. Instagram audience insights also tell you the days and hours your followers are most active. Use a scheduling platform to post during those times.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2277 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2022\/01\/c4e13e992b6febb857ec11fdb56da0e45b563b3d.png\&quot;" alt=\"when to post videos on instagram\" width=\"301\" height=\"651\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/c4e13e992b6febb857ec11fdb56da0e45b563b3d.png 301w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ c4e13e992b6febb857ec11fdb56da0e45b563b3d-139x300.png 139w\" sizes=\"(max-width: 301px) 100vw, 301px\" \ /><\/p>\n<h3>2. Create content based on best engagement<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2278 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2022\/01\/1f6a7ad4f7eb9e546c4659c185bde9d5d673e4af.png\&quot;" alt=\"best engagement instagram metrics\" width=\"299\" height=\"649\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/1f6a7ad4f7eb9e546c4659c185bde9d5d673e4af.png 299w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ 1f6a7ad4f7eb9e546c4659c185bde9d5d673e4af-138x300.png 138w\" sizes=\"(max-width: 299px) 100vw, 299px\" \ /><\/p>\n<p><em>SOURCE: @GLOBALGIRLTRAVELS<\/em><\/p>\n<p>Insights allow you to see top stories, posts, Reels, and videos to identify trends. For example, which posts generate the most engagement, such as likes, shares and comments? And of those posts, what is the content type that your audience is most keen to interact with?<\/p>\n<h3>3. Use Stories to promote posts<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2279 size-full\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2022\/01\/df92201b255d14f2d1170625977f09fe8f389d1d.png\&quot;" alt=\"\" width=\"299\" height=\"649\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/df92201b255d14f2d1170625977f09fe8f389d1d.png 299w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2022\ 01\ df92201b255d14f2d1170625977f09fe8f389d1d-138x300.png 138w\" sizes=\"(max-width: 299px) 100vw, 299px\" \ /><\/p>\n<p><em>SOURCE: @GLOBALGIRLTRAVELS<\/em><\/p>\n<p>It&#8217;s no secret that using Instagram&#8217;s disappearing Stories to promote your posts is a free and easy way to increase engagement. Are you taking advantage of all the tools within Stories?<\/p>\n<ul>\n<li aria-level=\"1\">Polls<\/li>\n<li aria-level=\"1\">Questions<\/li>\n<li aria-level=\"1\">Quizzes<\/li>\n<li aria-level=\"1\">Links<\/li>\n<li aria-level=\"1\">Hashtags<\/li>\n<li aria-level=\"1\">Mentions<\/li>\n<\/ul>\n<p>Each of these Instagram Insights tools allows your audience to engage with your Stories, and Insights shows you how many accounts were reached, interactions and click rate. These are valuable data points to help you craft more engaging Stories and drive sales and\/or traffic. Here are some things to note about Stories:<\/p>\n<ul>\n<li aria-level=\"1\">Viewers tend to watch Stories during non-work hours<\/li>\n<li aria-level=\"1\">Audiences prefer less to more. Keep your Stories under eight slides at a time.<\/li>\n<li aria-level=\"1\">Followers exit Stories on the first or last post, so make sure those are the most engaging.<\/li>\n<\/ul>\n<h2>Best Instagram analytics tools<\/h2>\n<p>As of publishing, Instagram Insights is only available on a mobile device and not yet visible on desktops. However, there are many 3rd-party apps and sites that are available for desktop. These analytics tools also help you schedule posts. They are ranked here in order of quality and ease of use.<\/p>\n<ol>\n<li aria-level=\"1\"><a href="\&quot;https:\/\/sproutsocial.com\/\&quot;" target=\"_blank\" rel=\"noopener\"><strong>Sprout Social<\/strong><\/a>: This social management tool has some of the best-formatted reports for all your analyses, which is great if you need to make a presentation or just want to review all your data.<\/li>\n<li aria-level=\"1\"><a href="\&quot;https:\/\/pro.iconosquare.com\/\&quot;" target=\"_blank\" rel=\"noopener\"><strong>Iconosquare<\/strong><\/a>: Great for managing multiple accounts, Iconosquare helps you understand lost follower actions and offers an image library for your posts. You can see how individual hashtags are performing and get deeper analytics on followers.<\/li>\n<li aria-level=\"1\"><a href="\&quot;https:\/\/keyhole.co\/\&quot;" target=\"_blank\" rel=\"noopener\"><strong>Keyhole<\/strong><\/a>: Keyhole gives you live analytics so you can see which keywords, hashtags, and accounts are trending in real-time.<\/li>\n<li aria-level=\"1\"><a href="\&quot;https:\/\/squarelovin.com\/en\&quot;" target=\"_blank\" rel=\"noopener\"><strong>SquareLovin<\/strong><\/a>: This app allows you to go deeper to see when your posts perform best so you can avoid dead hours and hone in on optimal posts days and hours.<\/li>\n<li aria-level=\"1\"><a href="\&quot;https:\/\/minter.io\/\&quot;" target=\"_blank\" rel=\"noopener\"><strong>Minter.io<\/strong><\/a>: Minter\u2019s analytics are so granular you can even measure which photo or video filter performs best. You can also track benchmarks over time which is helpful if you have a long-term marketing plan.<\/li>\n<li aria-level=\"1\"><a href="\&quot;https:\/\/socialrank.blog\/\&quot;" target=\"_blank\" rel=\"noopener\"><strong>SocialRank<\/strong><\/a>: SocialRank has great search tools. You can search for keywords in bios which is helpful if you want to identify influencers to collaborate with. This platform allows you to rank potential followers by demographics so you can be very targeted in your growth.<\/li>\n<\/ol>\n<p>Content creators who want more control and even deeper analytics will take advantage of these extra tools.<\/p>\n<h2>Wrap up<\/h2>\n<p><a href="\&quot;https:\/\/artlist.io\/blog\/how-to-make-money-on-instagram\/\&quot;">Making money with Instagram<\/a>\u00a0is possible if you employ strategies based on a deep understanding of your Instagram analytics!\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/why-and-how-to-produce-a-tailor-made-social-media-video-for-each-channel\/%20-\&quot;">Social media videos<\/a>\u00a0are here to stay, and with this guide and all of the resources on the Artlist Blog, you can succeed as a content creator. So now that you know how to check analytics on Instagram, get out there and start creating the content that audiences will crave!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Instagram evolves to stay competitive with TikTok, it&#8217;s still a vital tool for content creators.<br \/>\nOur comprehensive guide will help you understand why Instagram analytics are important for content creators, as well as what analytics you can get from Instagram.<\/p>\n","protected":false},"author":11,"featured_media":2281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[581],"tags":[203,194,195],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Instagram Analytics Guide for Video Creators | Artlist<\/title>\n<meta name=\"description\" content=\"This comprehensive guide will help you understand why Instagram Insights are important for content creators and what analytics you can get from Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/instagram-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Instagram Analytics Guide for Video Creators | Artlist\" \/>\n<meta property=\"og:description\" content=\"This comprehensive guide will help you understand why Instagram Insights are important for content creators and what analytics you can get from Instagram.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new-blog.artlist.io\/instagram-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Artlist Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Globalgirltravels\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-01T07:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T12:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/249c2fefc111946a8d43457abda46a70dd2d561c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/ggirltravels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/new-blog.artlist.io\/instagram-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/instagram-analytics\/\"},\"author\":{\"name\":\"Jessica Peterson\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/4cf1dcfc0b9a842464a579b686cbfe19\"},\"headline\":\"Instagram Analytics: The Ultimate Guide &#8211; 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