{"id":2415,"date":"2024-02-02T09:07:23","date_gmt":"2024-02-02T09:07:23","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=2415"},"modified":"2025-09-02T06:56:40","modified_gmt":"2025-09-02T06:56:40","slug":"how-to-upload-the-best-quality-instagram-videos","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-instagram-videos\/","title":{"rendered":"How to upload the best quality Instagram videos"},"content":{"rendered":"\n<p>For content creators, telling stories via video has never been more beneficial. The team behind Instagram is continuously improving and elevating options for influencers and brands to promote themselves via video, and have managed to stay relevant and effective despite facing competition from giants like TikTok and YouTube.<\/p>\n\n\n\n<p>With 2.4 billion monthly active users and around 500 million on the app per day, Instagram remains one of the most effective video platforms for any influencer, creative, brand, or business. That\u2019s why uploading top-quality Instagram videos is crucial to ensure you grab your audience&#8217;s attention and retain it.<\/p>\n\n\n\n<p>In this article, we\u2019ll share tips and tricks to generate and share high-quality videos for all of Instagram\u2019s features, including news feed, live video, IGTV, Reels, and Stories, alongside the best file types, formats, dimensions, and export specifications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Instagram&#8217;s video specifications<\/b><\/h2>\n\n\n\n<p>It\u2019s a truth universally acknowledged that the best Instagram video format is MP4, while the highest-quality audio format is AAC. If you\u2019re using an audio platform like <a href="\&quot;https:\/\/artlist.io\/\&quot;" target=\"_blank\" rel=\"noopener\">Artlist<\/a>, just make sure to download AAC files and export your video file as an MP3, and you\u2019re ready to roll with the highest possible quality of video and audio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Best Instagram aspect ratios<\/b><\/h2>\n\n\n\n<p><a href="\&quot;https:\/\/artlist.io\/blog\/everything-you-need-to-know-about-aspect-ratio\/\&quot;" target=\"_blank\" rel=\"noopener\">Video aspect ratio<\/a> \u2013 not to be confused with file size \u2013 refers to the dimensions of the video and differs depending on what you\u2019re posting.<\/p>\n\n\n\n<p>For IG Stories, IGTV, Reels, and Live, Instagram favors the <a href="\&quot;https:\/\/artlist.io\/blog\/the-ultimate-vertical-video-guide-2020\/\&quot;" target=\"_blank\" rel=\"noopener\">vertical video<\/a> at an aspect ratio of 9:16. When posting to your grid, you want to take up as much of the screen as possible without losing imagery, and for that, an aspect ratio of 4:5 works best \u2013 which is still a vertical video.<\/p>\n\n\n\n<p>Now for dimensions. Video dimensions should be a minimum size of 864 pixels wide x 1080 pixels high. Horizontal (landscape) videos look good on desktop, but most Instagram users scroll from their mobile devices, viewing the app vertically in portrait mode.<\/p>\n\n\n\n<p>Just like the aspect ratio, your video dimensions will depend on what you\u2019re posting. For example, IGTV now allows for vertical video, which you can format at 1080\u00d71920. When posting to Stories, make sure you record vertically and capture the inverse aspect ratio \u2014 1920\u00d71080. If you\u2019re filming with a DSLR or pro camera, footage can be cropped down to a 9:16 aspect ratio without quality loss, but regular 1080 HD footage may suffer.<\/p>\n\n\n\n<p>Instagram Grid posts are more flexible and can support a range of aspect ratios anywhere from 1.91:1 (landscape horizontal) to 1:1 (square) and 4:5 (portrait).<\/p>\n\n\n\n<p>You can use the following specs for each aspect ratio:<\/p>\n\n\n\n<ul>\n<li>Landscape \u2013 1.91:1 \u2013 1080 x 608px<\/li>\n\n\n\n<li>Square \u2013 1:1 \u2013 1080 x 1080px<\/li>\n\n\n\n<li>Portrait \u2013 4:5 \u2013 1080 x 1350px<\/li>\n<\/ul>\n\n\n\n<p>Just remember the Instagram app doesn\u2019t rotate on mobile devices, and 87 percent of users prefer to hold their phone vertically when using Instagram.<\/p>\n\n\n\n<p>Also note that when IGTV or <a href="\&quot;https:\/\/artlist.io\/blog\/how-to-go-live-in-instagram\/\&quot;">Instagram Live videos<\/a> are displayed in the news feed, they\u2019re cropped to an aspect ratio of 4:5.<\/p>\n\n\n\n<p>Don\u2019t underestimate the importance of high-quality sound and video combined with the correct dimensions and aspect ratio. Altogether, this won\u2019t just optimize your video for the viewers but will generate favor with Instagram and, therefore, reach more people. Ensuring this standard for every video you post on Reels, IGTV, or the grid will guarantee eyeballs on your content and help your brand, business, and persona grow.<\/p>\n\n\n\n<p>Below, you\u2019ll find an infographic demonstrating the different ratios and sizes Instagram supports:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2024\/02\/1080-x-1080-11-ratio.png\&quot;" alt=\"Instagram size guide\"\ /><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to create high-quality videos for Instagram<\/b><\/h2>\n\n\n\n<p>It\u2019s one thing knowing your aspect ratios and dimensions, but it\u2019s quite another to create beautiful, attention-grabbing content. And without that, your posts won\u2019t have the desired effect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lighting<\/h3>\n\n\n\n<p>When you\u2019re shooting your content, ensure you maximize the light in your studio or room, or if you\u2019re outside, avoid glare from the sun. If you have a low-budget setup, then check out this blog post about<a href="\&quot;https:\/\/artlist.io\/blog\/bouncing-light\/\&quot;" target=\"_blank\" rel=\"noopener\"> bounce lighting<\/a>. This is one of the best ways to maximize the light in your space at a very low cost, and it makes your videos look stunning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Equipment<\/h3>\n\n\n\n<p>Second, let\u2019s look at shooting techniques. You don\u2019t need an expensive array of cameras to shoot top-quality content for Instagram. Instead, you can invest in low-budget equipment that gets the best out of your smartphone camera. A gimbal is a great way to hold your phone steady and produce silky-smooth footage, and for that, we recommend the<a href="\&quot;https:\/\/artlist.io\/blog\/is-the-insta-360-flow-the-best-smartphone-gimbal-out-there\/\&quot;" target=\"_blank\" rel=\"noopener\"> Insta 360 Flow<\/a>. Alternatively, you can<a href="\&quot;https:\/\/artlist.io\/blog\/drone-photography\/\&quot;" target=\"_blank\" rel=\"noopener\"> invest in a drone<\/a>, one of the best ways to create jaw-dropping documentary and travel content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Editing<\/h3>\n\n\n\n<p>The right finishing touches will transform a video from good to great, so skills like color correction and grading are crucial for all content creators. Color grading gives your video that polished look, balancing the palette and catching the eye of your audience. Check out <a href="\&quot;https:\/\/artlist.io\/blog\/video-color-correction-how-to-do-it-right\/\&quot;">this blog post<\/a> for more information on color correction and grading.<\/p>\n\n\n\n<p>And don\u2019t forget all the assets available on Artlist, ranging from sound effects to templates. Read all about them over on our<a href="\&quot;https:\/\/artlist.io\/blog\/all-creative-assets\/\&quot;" target=\"_blank\" rel=\"noopener\"> Creative Assets page<\/a>, and for more tips and tricks, head to this blog post all about <a href="\&quot;https:\/\/artlist.io\/blog\/how-to-shoot-cinematic-videos-with-just-your-phone\/\&quot;">how to shoot cinematic videos with just your smartphone<\/a>.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to export your Instagram videos<\/b><\/h2>\n\n\n\n<p>You\u2019ll likely be editing video in either Adobe Premiere or Final Cut Pro X. Follow these instructions for the best quality output.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exporting from Adobe Premiere:<\/h3>\n\n\n\n<p>If you want to upload video to Instagram from a PC and you&#8217;re using Premiere, send the composition to Adobe Media Encoder for output.<\/p>\n\n\n\n<ol>\n<li>Select the composition for output.<\/li>\n\n\n\n<li>Choose Composition &gt; Add to Adobe Media Encoder Queue. (Allow Media Encoder time to launch if it is closed.)<\/li>\n<\/ol>\n\n\n\n<p>Set the Media Encoder settings.<\/p>\n\n\n\n<ol>\n<li>Set the Format drop-down menu in the Queue panel to H.264.<\/li>\n\n\n\n<li>Then, set the Preset drop-down menu to Match Source \u2013 High bitrate.<\/li>\n\n\n\n<li>Click Match Source \u2013 High bitrate (blue text) to open the Export Settings panel.<\/li>\n\n\n\n<li>In the Video tab, scroll down to Bitrate Settings, and change Target Bitrate (Mbps) to 3.5. Click OK.<\/li>\n\n\n\n<li>Click the blue text in the Output File column to name and specify where to save the file.<\/li>\n\n\n\n<li>Save the file to cloud storage so that you can access the file for uploading through Instagram on your portable device.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Exporting from Final Cut Pro X:<\/h3>\n\n\n\n<ol>\n<li>Click on File, Share and then click Master File.<\/li>\n\n\n\n<li>Go to Export settings and make sure the video codec is H.284 Faster Encode.<\/li>\n\n\n\n<li>Choose Computer as the format. Also, aim that your maximum file size is 20 megabytes or lower, if possible.<\/li>\n\n\n\n<li>Hit Next and save your project to your desktop.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><b>How to upload the best quality IG videos<\/b><\/h2>\n\n\n\n<p><b>&nbsp;<\/b>Now that you\u2019ve formatted and exported your video, it\u2019s time to upload it with the least amount of compression.<\/p>\n\n\n\n<p>Instagram compresses even 4K video down to standard compression at 640&#215;360 resolution and 3mbps. This is not the best quality. So here\u2019s what you need to do to combat it. First of all, connect to WIFI when posting. Secondly, upload through the Instagram website on your desktop rather than using the app on a mobile device. And third, consider that when you upload IGTV videos, they are played back in much higher resolution and bitrate than a traditional post. They appear at almost 720p, which is almost double the standard post size. IGTV also now supports horizontal uploads, so your beautiful cinematic landscape footage now has a more friendly home.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to upload IGTV videos<\/h3>\n\n\n\n<p>When uploading to IGTV, check the \u201cPost a Preview\u201d checkbox so your videos are also uploaded to your feed. Keep in mind that the cover image will be cropped in your grid, so format it accordingly. You can choose a still frame from your video or upload a specifically designed JPEG. You cannot change the cover after it\u2019s posted, so make sure no text or faces are cropped awkwardly by uploading a 4:5 formatted cover. This will help to introduce your current audience to your IGTV videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Summary<\/b><\/h2>\n\n\n\n<p>To recap, here\u2019s how to upload videos to Instagram and get the best quality:<\/p>\n\n\n\n<ul>\n<li>Record your video in the appropriate aspect ratio and resolution depending on your desired IG output (Feed, Stories, Live, or IGTV).<\/li>\n\n\n\n<li>Export file type MP4 or H.264 codec.<\/li>\n\n\n\n<li>Format to AAC audio.<\/li>\n\n\n\n<li>Export at 3500 kbps bitrate.<\/li>\n\n\n\n<li>Use a frame rate of 30 fps (<a href="\&quot;https:\/\/artlist.io\/blog\/how-to-use-frame-rates\/\&quot;">frames per second<\/a>).<\/li>\n\n\n\n<li>In your export, pay attention to the aspect ratio for each format &#8212; Feed, Stories, Live, or IGTV.<\/li>\n\n\n\n<li>Use an Instagram video aspect ratio of 9:16 for Stories and IGTV videos.<\/li>\n\n\n\n<li>Format videos to at least 1080 pixels wide.<\/li>\n\n\n\n<li>Note the video length differences for each format, from 3 seconds to 60 minutes.<\/li>\n\n\n\n<li>Upload from the Instagram browser rather than the app.<\/li>\n\n\n\n<li>Use a strong WIFI connection.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Instagram has continued to improve the options for brands to promote themselves via video. Considering the platform has managed to stay relatively scandal-free (which is is amazing considering it is owned by Facebook) and Tik Tok&#8217;s looming banning in the U.S., its marketing attractiveness is very high.<\/p>\n","protected":false},"author":8,"featured_media":37410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[581],"tags":[48,162,194,195,49,47],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Upload &amp; Format the Best Quality Instagram Videos | Artlist<\/title>\n<meta name=\"description\" content=\"Every influencer, creative, or business should learn how to upload the best video quality for Instagram, file type, format, dimensions &amp; export settings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-instagram-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Upload &amp; Format the Best Quality Instagram Videos | Artlist\" \/>\n<meta property=\"og:description\" content=\"Every influencer, creative, or business should learn how to upload the best video quality for Instagram, file type, format, dimensions &amp; export settings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new-blog.artlist.io\/blog\/how-to-upload-the-best-quality-instagram-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Artlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-02T09:07:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T06:56:40+00:00\" \/>\n<meta property=\"og:image\" 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You can contact and\/or follow her on Twitter and Instagram.","sameAs":["https:\/\/www.alice-austin.net\/","https:\/\/www.instagram.com\/aliceaustinnn\/","https:\/\/www.linkedin.com\/in\/alice-austin-34822454\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AliceAustin3"],"url":"https:\/\/new-blog.artlist.io\/blog\/author\/alice-austin\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/02\/How_to_upload_the_best_quality_Instagram_videos_XXL.jpg",1721,600,false],"thumbnail":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/02\/How_to_upload_the_best_quality_Instagram_videos_XXL-150x150.jpg",150,150,true],"medium":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/02\/How_to_upload_the_best_quality_Instagram_videos_XXL-300x105.jpg",300,105,true],"medium_large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/02\/How_to_upload_the_best_quality_Instagram_videos_XXL-768x268.jpg",768,268,true],"large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/02\/How_to_upload_the_best_quality_Instagram_videos_XXL-1024x357.jpg",1024,357,true],"1536x1536":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/02\/How_to_upload_the_best_quality_Instagram_videos_XXL-1536x536.jpg",1536,536,true],"2048x2048":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/02\/How_to_upload_the_best_quality_Instagram_videos_XXL.jpg",1721,600,false]},"uagb_author_info":{"display_name":"Alice Austin","author_link":"https:\/\/new-blog.artlist.io\/blog\/author\/alice-austin\/"},"uagb_comment_info":0,"uagb_excerpt":"Instagram has continued to improve the options for brands to promote themselves via video. Considering the platform has managed to stay relatively scandal-free (which is is amazing considering it is owned by Facebook) and Tik Tok's looming banning in the U.S., its marketing attractiveness is very high.","_links":{"self":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/2415"}],"collection":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":35,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"predecessor-version":[{"id":37467,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/2415\/revisions\/37467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media\/37410"}],"wp:attachment":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}