{"id":26396,"date":"2024-05-02T10:50:20","date_gmt":"2024-05-02T10:50:20","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=26396"},"modified":"2025-11-23T18:41:42","modified_gmt":"2025-11-23T18:41:42","slug":"success-stories-myheritage","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/success-stories-myheritage\/","title":{"rendered":"How MyHeritage soundtrack diverse content with Artlist"},"content":{"rendered":"\n

About MyHeritage <\/strong><\/h2>\n\n\n\n

Founded in 2003, MyHeritage is a global leader in family history. It enables millions to discover their past and empower their future with sophisticated matching technologies, billions of international historical records, and at-home DNA testing. Its core values\u2014innovation, compassion, and diversity\u2014guide its operations and are apparent in every touchpoint. <\/p>\n\n\n\n

The challenge<\/strong><\/h2>\n\n\n\n

MyHeritage, a global leader in family history and DNA testing, faced a unique challenge: finding diverse, royalty-free music to soundtrack its vast amount of digital content. The team creates various types of video content, from product launches to feature spotlights and documentaries. Adding the right high-quality music to their videos is essential to connecting with their audience and achieving their goals. <\/p>\n\n\n\n

Before Artlist, the team had to go through a lengthy search process to find music for their videos. The lack of variety and complicated licensing associated with individually sourcing songs proved a pain point for the team, as speed and efficiency are key to their content creation process. <\/p>\n\n\n\n

The solution<\/strong><\/h2>\n\n\n\n

Enter Artlist. The MyHeritage team discovered Artlist and has created content with Artlist music ever since. Eugene Slov, Video Production Lead at MyHeritage, said they \u201cexplored several options, and the variety and quality of music in Artlist\u2019s catalog really suited our needs\u201d. <\/p>\n\n\n\n

Artlist’s extensive music catalog<\/a> features a wide range of genres and moods, providing the perfect soundscape for each of MyHeritage’s projects. The platform’s intuitive search and filter tools enabled MyHeritage to quickly and efficiently find high-quality music that resonates with its global audience. Eugene explained that Artlist has helped the team \u201cstreamline their production process and create impactful content\u201d. <\/p>\n\n\n\n

MyHeritage has used Artlist music across a variety of platforms and content types. Here are some examples of their work:<\/p>\n\n\n\n

New feature spotlight<\/strong><\/h3>\n\n\n\n

Introducing new features on MyHeritage\u2019s platform is always an exciting occasion, and the spotlight videos need a soundtrack that matches the innovation they showcase. Using music from Artlist, MyHeritage underlined the significance of its new offerings with an upbeat, groovy song<\/a> that compliments the flow of the video and successfully delivers its message.  <\/p>\n\n\n\n

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