{"id":2671,"date":"2024-08-20T14:12:00","date_gmt":"2024-08-20T14:12:00","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=2671"},"modified":"2026-03-25T14:06:42","modified_gmt":"2026-03-25T14:06:42","slug":"corporate-video-production","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/corporate-video-production\/","title":{"rendered":"Your complete guide to creating corporate videos"},"content":{"rendered":"\n<p>Corporate videos are made for business and can take many forms \u2014 marketing content, testimonials, product promos, social media videos, and more.<\/p>\n\n\n\n<p>To ensure a successful outcome, pre-production is key: understand your client\u2019s needs, discuss the budget, write a solid script, and hire the right crew.<\/p>\n\n\n\n<p>During editing, keep an eye on pacing and overall length\u2014 crucial to hold your viewer\u2019s attention from start to finish.<\/p>\n\n\n\n<p>Corporate video production is one of the most effective ways businesses communicate in today\u2019s fast-paced digital world. With trends and technology constantly evolving, staying ahead of the curve is essential. In this updated guide, we\u2019ll walk through the key steps of corporate video production to help you create compelling content that resonates with your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The growing importance of corporate video<\/h2>\n\n\n\n<p>Corporate videos are no longer a nice-to-have \u2014 they\u2019ve become essential tools for modern business. Whether you\u2019re communicating internally, marketing a product, or telling your brand story, video offers a dynamic way to deliver your message and engage your audience. As video consumption continues to rise, using the medium strategically can help your business stand out in a crowded, competitive landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of corporate videos <\/h2>\n\n\n\n<p>When you hear \u201ccorporate videos\u201d, you might picture stiff, outdated footage from the 80s, grey cubicles, forced smiles, and awkward office acting. But corporate videos today are a different story. They can be any kind of video created for a business purpose \u2014 whether internal, external, promotional, or educational.\u00a0\u00a0<\/p>\n\n\n\n<p>Read on to discover some of the most popular types of modern business videos, featuring customizable <a href="\&quot;https:\/\/artlist.io\/video-templates\&quot;" target=\"_blank\" rel=\"noreferrer noopener\">video templates<\/a> from the Artlist catalog. The templates are all created by top designers, are easy to download and drop into your editing software, making it simple for you to add polished, professional effects to your projects quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Training videos: Essential for employee onboarding and continuous education<\/h3>\n\n\n\n    <div class=\"clipsContainer\" id=\"69d07a58efe61\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"templates\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) 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id=\"69d07a58effac\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"templates\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  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                         $(\"#69d07a58effac\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"templates\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 1,\n                                    \"sortBy\": \"STAFF_PICKS\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"simple people\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07a58effac\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07a58effac\");\n                            } else if ($(\"#69d07a58effac\").length && data.length == 0) {\n                                $(\"#69d07a58effac\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07a58effac\").length && data !== '') {\n                                createClipsGrid(data, \"69d07a58effac\");\n                            } else if ($(\"#69d07a58effac\").length && data.length == '') {\n                                $(\"#69d07a58effac\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 1) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer single_clip\");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"templates\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"templates\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"templates\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"templates\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"templates\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"templates\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"templates\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"templates\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    \n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/08\/simple-people-explainer-1142443-PREVIEW.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonial videos: Build trust with authentic customer stories<\/h3>\n\n\n\n\n    <div class=\"clipsContainer\" id=\"69d07a58f0078\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"templates\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"page\": 1,\n\t\t\t\t\t\t\t\t\"sortType\": STAFF_PICKS,\n\t\t\t\t\t\t\t\t\"categoryIds\": null,\n\t\t\t\t\t\t\t\t\"searchTerm\": \"review pack\"\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('footage list: ', res);\n                            var data = res.data.clipList.exactResults;\n                            if ($(\"#69d07a58f0078\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07a58f0078\");\n                            } else if ($(\"#69d07a58f0078\").length && data.length == 0) {\n                                $(\"#69d07a58f0078\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                } else if(\"\" !== '') { \/\/ if this is a request for a specific clip by id\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Clip($clipId: Int!) {\n\t\t\t\t\t\t\t\tclip(id: $clipId) {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07a58f0078\").length && data !== '') {\n                                createClipsGrid(data, \"69d07a58f0078\");\n                            } else if ($(\"#69d07a58f0078\").length && data.length == '') {\n                                $(\"#69d07a58f0078\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"templates\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 1,\n                                    \"sortBy\": \"STAFF_PICKS\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"review pack\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07a58f0078\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07a58f0078\");\n                            } else if ($(\"#69d07a58f0078\").length && data.length == 0) {\n                                $(\"#69d07a58f0078\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n                                \"ids\": [\"\"],\n                                \"page\": 1,\n                                \"take\": 1\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific template: ', res);\n                            var data = res.data.templatesByIds[0];\n                            if ($(\"#69d07a58f0078\").length && data !== '') {\n                                createClipsGrid(data, \"69d07a58f0078\");\n                            } else if ($(\"#69d07a58f0078\").length && data.length == '') {\n                                $(\"#69d07a58f0078\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 1) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer single_clip\");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"templates\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"templates\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n                        \/\/ download button\n                        let clipDownload = '';\n                        if(\"templates\" == 'footage') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        } else if(\"templates\" == 'templates') {\n                            clipDownload = $(\"<a>\").addClass(\"clipDownload\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").html('<i class=\"icon download white\"><\/i>');\n                        }\n                        \/\/ overlay\n                        const overlay = $(\"<div>\").addClass(\"overlay\");\n                        overlay.append(clipNames, clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"templates\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"templates\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                        });\n\n                        player.src({\n                            src: playerSrc,\n                            type: 'application\/x-mpegURL'\n                        });\n\n                        \/* SEGMENT EVENTS *\/\n                        const special_data = getProps();\n\n                        \/* media played *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('play', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"templates\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"templates\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                            observer.observe(videoElement);\n                        } else { \/\/ desktop\n                            clipContainer.on('mouseenter', function() {\n                                player.play();\n                            });\n\n                            clipContainer.on('mouseleave', function() {\n                                player.pause();\n                            });\n                        }\n\n                    }\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then break out of loop after first time bc it's not an array\n                        return false;\n                    }\n                });\n            }\n\n        });\n    <\/script>\n\n    \n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/08\/review-pack-2585831-PREVIEW.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Interactive videos: Engage viewers by allowing them to interact with the content<\/h3>\n\n\n\n\n    <div class=\"clipsContainer\" id=\"69d07a58f0131\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"templates\" == 'footage') {\n                if(\"\" == '') { \/\/ if this is a request for multiple clips by attributes\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query ClipList($page: Int, $sortType: Int, $categoryIds: String, $searchTerm: String) {\n\t\t\t\t\t\t\t\tclipList(page: $page, sortType: $sortType, categoryIds: $categoryIds, searchTerm: $searchTerm) {\n\t\t\t\t\t\t\t\t  exactResults  {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t  }\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"page\": 1,\n\t\t\t\t\t\t\t\t\"sortType\": STAFF_PICKS,\n\t\t\t\t\t\t\t\t\"categoryIds\": null,\n\t\t\t\t\t\t\t\t\"searchTerm\": \"interactive text bar\"\n\t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('footage list: ', res);\n                            var data = res.data.clipList.exactResults;\n                            if ($(\"#69d07a58f0131\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07a58f0131\");\n                            } else if ($(\"#69d07a58f0131\").length && data.length == 0) {\n                                $(\"#69d07a58f0131\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                } else if(\"\" !== '') { \/\/ if this is a request for a specific clip by id\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Clip($clipId: Int!) {\n\t\t\t\t\t\t\t\tclip(id: $clipId) {\n\t\t\t\t\t\t\t\t\tclipPath\n\t\t\t\t\t\t\t\t\tclipNameForUrl\n\t\t\t\t\t\t\t\t\tid\n\t\t\t\t\t\t\t\t\tisNew\n\t\t\t\t\t\t\t\t\tfilmMakerDisplayName\n\t\t\t\t\t\t\t\t\timageUrl\n\t\t\t\t\t\t\t\t\tthumbnailUrl\n\t\t\t\t\t\t\t\t\twidth\n\t\t\t\t\t\t\t\t\tvideoUrl\n\t\t\t\t\t\t\t\t\trawFileExt\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}`,\n                            variables: `{\n\t\t\t\t\t\t\t\t\"clipId\": \t\t\t\t\t\t\t}`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('specific footage: ', res);\n                            var data = res.data.clip;\n                            if ($(\"#69d07a58f0131\").length && data !== '') {\n                                createClipsGrid(data, \"69d07a58f0131\");\n                            } else if ($(\"#69d07a58f0131\").length && data.length == '') {\n                                $(\"#69d07a58f0131\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            } else if(\"templates\" == 'templates') {\n                if(\"\" === '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query TemplatesList($payload: TemplatesByTermSearchPayload!) {\n                                templatesList(payload: $payload) {\n                                    nameForUrl\n                                    id\n                                    name\n                                    isNew\n                                    artistName\n                                    thumbnailUrl\n                                    previewVideoFileUrl\n                                }\n                            }`,\n                            variables: `{\n                                \"payload\": {\n                                    \"page\": 1,\n                                    \"take\": 1,\n                                    \"sortBy\": \"STAFF_PICKS\",\n                                    \"categories\": null,\n                                    \"searchTerms\": \"interactive text bar\"\n                                }\n                            }`,\n                        })\n                    }).done(function (res) {\n                        if(res == '') {\n                            console.log('none');\n                        } else {\n                            console.log('templates list: ', res);\n                            var data = res.data.templatesList;\n                            if ($(\"#69d07a58f0131\").length && data.length > 0) {\n                                createClipsGrid(data, \"69d07a58f0131\");\n                            } else if ($(\"#69d07a58f0131\").length && data.length == 0) {\n                                $(\"#69d07a58f0131\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                    } else if(\"\" !== '') {\n                    $.ajax({\n                        method: \"POST\",\n                        url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                        contentType: \"application\/json\",\n                        data: JSON.stringify({\n                            query: `query Template($ids: [String!]!, $page: Int!, $take: Int!) {\n\t\t\t\t\t\t\t\ttemplatesByIds(ids: $ids, page: $page, take: $take) {\n\t\t\t\t\t\t\t\t\tnameForUrl\n                                    id\n                                    name\n            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data.length == '') {\n                                $(\"#69d07a58f0131\").empty().append('<div class=\"noClipsError\">No clips were found.<\/div>');\n                            }\n                        }\n                    });\n                }\n            }\n\n            function createClipsGrid(data, clipsContainerId){\n                const container = $(\"#\" + clipsContainerId);\n                let playerSrc = '';\n\n                $.each(data, function(index, clip) {\n                    if(\"\" !== '') { \/\/ if this is a request for a specific clip by id - then the data is not an array of clips but only one clip and that's why the \"clip\" variable is actually the \"data\"\n                        index = 0\n                        clip = data;\n                    }\n                    if ((index) < 1) {\n                        \/\/ clip container\n                        const clipContainer = $(\"<div>\").addClass(\"clipContainer single_clip\");\n                        \/\/ new badge\n                        if (clip.isNew) {\n                            clipContainer.append('<span class=\"isNewBadge\">NEW<\/span>');\n                        }\n                        \/\/ video\n                        let videoElement = document.createElement('video');\n                        videoElement.setAttribute('playsinline', '');\n                        videoElement.setAttribute('webkit-playsinline', '');\n                        videoElement.setAttribute('x5-playsinline', '');\n                        videoElement.setAttribute('preload', 'auto');\n                        \n                        clipContainer.append(videoElement);\n                        \/\/ clip name and artist name\n                        let clipName = '';\n                        let artistName = '';\n                        if(\"templates\" == 'footage') {\n                            clipName = clip.clipNameForUrl;\n                            clipName = clipName.replace(\/-\/g, \", \");\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/stock-footage\/clip\/\" + clip.clipNameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clipName);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.filmMakerDisplayName + '');\n                        } else if(\"templates\" == 'templates') {\n                            clipName = $(\"<a>\").addClass(\"clipName\").attr(\"href\", \"https:\/\/artlist.io\/video-templates\/\" + clip.nameForUrl + \"\/\" + clip.id + \"?download=1&utm_source=blog\").attr(\"target\", \"_blank\").text(clip.name);\n                            artistName = $(\"<div>\").addClass(\"artistName\").text('By ' + clip.artistName + '');\n                        }\n                        const clipNames = $(\"<span>\").addClass(\"clipNames\").append(clipName, artistName);\n          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clipDownload);\n\n                        \/\/ APPEND ALL ELEMENTS INTO AUDIO PLAYER CONTAINER\n                        clipContainer.append(videoElement, overlay);\n\n                        \/\/ if this is a preview of only one specific clip (by id)\n                        if(\"\" !== '') {\n                            $(container).addClass(\"clipContainerSingular\")\n                        }\n\n                        \/\/ append audio player container into main playlist container\n                        container.append(clipContainer[0]);\n\n                        if(\"templates\" == 'footage') {\n                            playerSrc =  clip.clipPath;\n                        } else if(\"templates\" == 'templates') {\n                            playerSrc =  clip.previewVideoFileUrl;\n                        }\n                        const player = videojs(videoElement, {\n                            muted: true,\n                            autoplay: true,\n                  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asset_type = 'template';\n                            }\n                            analytics.track(\"media played\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media paused *\/\n                        var $videoElement = $(videoElement);\n                        $videoElement.on('pause', function() {\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media paused\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/* media viewed *\/\n                        const observer = new IntersectionObserver(entries => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    var assetId = clip.id;\n                                    var artist = clip.filmMakerDisplayName || clip.artistName;\n                                    var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                                    var asset_type = null;\n                                    if(\"templates\" == 'footage') {\n                                        asset_type = 'footage';\n                                    } else if(\"templates\" == 'templates') {\n                                        asset_type = 'template';\n                                    }\n                                    analytics.track(\"media viewed\", {\n                                        asset_id: assetId || null,\n                                        asset_type: asset_type || null,\n                                        click_source: 'player',\n                                        artist: artist || null,\n                                        title: title || null,\n                                        genre: null,\n                                        ...special_data,\n                                    });\n                                    observer.unobserve(entry.target);\n                                }\n                            });\n                        }, {\n                            threshold: 0.5\n                        });\n                        observer.observe($videoElement[0]);\n\n                        \/* media downloaded *\/\n                        $videoElement.closest('.clipContainer').find('.clipName').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n                        $videoElement.closest('.clipContainer').find('.clipDownload').on('click', function() {\n                            var assetId = clip.id;\n                            var artist = clip.filmMakerDisplayName || clip.artistName;\n                            var title = clip.clipNameForUrl ? clip.clipNameForUrl.replace(\/-\/g, \", \") : clip.name;\n                            var asset_type = null;\n                            if(\"templates\" == 'footage') {\n                                asset_type = 'footage';\n                            } else if(\"templates\" == 'templates') {\n                                asset_type = 'template';\n                            }\n                            analytics.track(\"media downloaded\", {\n                                asset_id: assetId || null,\n                                asset_type: asset_type || null,\n                                click_source: 'player',\n                                artist: artist || null,\n                                title: title || null,\n                                genre: null,\n                                ...special_data,\n                            });\n                        });\n\n                        \/\/ check screen size\n                        var mobileScreen = window.matchMedia('(max-width: 767px)');\n                        if (mobileScreen.matches) { \/\/ mobile\n                            const observer = new IntersectionObserver(function(entries) {\n                                entries.forEach(entry => {\n                                    if (entry.isIntersecting) {\n                                        player.play(); \/\/ Play the video when it enters the viewport\n                                    } else {\n                                        player.pause(); \/\/ Pause the video when it goes out of the viewport\n                                    }\n                                });\n                            });\n                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corporate video production<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Pre-production<\/h3>\n\n\n\n<p>Great corporate videos start with thoughtful planning. Define your goals, understand your audience, and shape your key messages. Write a script that speaks their language, and map out your vision with a storyboard. Tools like <a href=\"https:\/\/artlist.io\/blog\/artboard-feature\/\">Artboards<\/a> on Artlist make this stage even easier. You can either drag and drop templates, <a href=\"https:\/\/artlist.io\/stock-footage\">footage<\/a>, and <a href=\"https:\/\/artlist.io\/royalty-free-music\">music<\/a> \u00a0to experiment with combinations and plan, or get suggested assets based on your project\u2019s description.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Production<\/h3>\n\n\n\n<p>Once you\u2019re in production, focus on capturing clean visuals and crisp audio. Shoot in 4K for maximum clarity and consider using tools like drones for standout aerial shots. Or for unattainable footage, the AI image and video generator can help provide shots that would go beyond your budget, or are just impossible to create. And don\u2019t underestimate the power of music \u2014 a well-chosen track can shape the entire mood of your video. Explore these curated songs to find the perfect fit.<\/p>\n\n\n\n    <div class=\"playlist\" id=\"69d07a58f01e9\"><\/div>\n\n    <script>\n        jQuery(document).ready(function($) {\n\n            if(\"songs\" == 'songs') {\n                $.ajax({\n                    method: \"POST\",\n                    url: \"https:\/\/search-api.artlist.me\/v1\/graphql\",\n                    contentType: \"application\/json\",\n                    data: JSON.stringify({\n                        query: `query SongList($page: Int!, $songSortType: Int!, $take: Int!, $vocalMenuId: Int!, $categoryIds: [Int], $collectionId: String, $searchTerm: String) {\n                        songList(page: $page, songSortType: $songSortType, take: $take, vocalMenuId: $vocalMenuId, categoryIds: $categoryIds, collectionId: $collectionId, searchTerm: $searchTerm) {\n                          songs {\n                            songId\n                            songName\n                            artistName\n  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class=\"wp-block-heading\">Post-production<\/h3>\n\n\n\n<p>This is where your video truly takes shape. Use AI-powered tools to speed up tasks like <a href=\"https:\/\/artlist.io\/blog\/premiere-pro-color-grading\/\">color correction<\/a> and <a href=\"https:\/\/artlist.io\/blog\/tips-that-will-take-your-sound-design-to-the-next-level\/\">sound design<\/a>. For a professional finish, explore over 300 premium LUTs in the catalog to match your genre and style. Carefully assemble your footage, add smooth transitions, and make sure the soundtrack enhances, not distracts from, the story you\u2019re telling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Budgeting for corporate videos<\/h2>\n\n\n\n<p>Budgeting for corporate videos can vary widely depending on your goals and resources. Today, <a href=\"https:\/\/artlist.io\/blog\/ai-workflow-for-video-creators\/\">AI and automation<\/a> have significantly reduced production costs, making it more accessible for businesses of all sizes. This is especially true if you want to quickly and cost-effectively incorporate voice-over into your video production. Rather than going through the time-consuming and costly process of hiring voice actors, <a href=\"https:\/\/artlist.io\/ai\/voice-generator\">AI voiceover generators<\/a> like Artlist\u2019s let you generate professional quality voiceovers in minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring success<\/h2>\n\n\n\n<p>After you\u2019ve produced and distributed your corporate video, it\u2019s time to see how it\u2019s performing. To gauge success, start by tracking key metrics like views, engagement rates, and shares. These numbers give you insight into how well your video is resonating with your audience.<\/p>\n\n\n\n<p>Next, dig deeper by analyzing conversion rates\u2014are viewers taking the desired action after watching? Tools like <a href=\"https:\/\/artlist.io\/blog\/youtube-analytics\/\">Google Analytics<\/a> or video hosting platforms often provide detailed reports, helping you understand what\u2019s working and where there\u2019s room for improvement.<\/p>\n\n\n\n<p>Lastly, gather feedback directly from your audience, whether through comments, surveys, or direct outreach. This qualitative data can offer valuable insights that numbers alone might miss, allowing you to refine future videos for even better results. By regularly reviewing these metrics, you can continuously optimize your video strategy for maximum impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping up<\/h2>\n\n\n\n<p>Corporate video production is an ever-evolving field, and staying updated with the latest trends is key to producing content that stands out. By following this guide, you\u2019ll be well-equipped to create impactful videos that resonate with your audience and drive results. Don\u2019t forget to explore <a href=\"https:\/\/artlist.io\/\">Artlist<\/a> for all the creative assets you need to plan, create, and elevate your production.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate videos are made for business and can take many forms \u2014 marketing content, testimonials, product promos, social media videos, and more. To ensure a successful outcome, pre-production is key: understand your client\u2019s needs, discuss the budget, write a solid script, and hire the right crew. During editing, keep an eye on pacing and overall [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":29575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[525,5],"tags":[808,222],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Dos and Dont&#039;s of Corporate Video Production | Artlist<\/title>\n<meta name=\"description\" content=\"Corporate video production comes in many forms, from marketing promos to testimonials to social media videos; this is your complete guide to creating them today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/blog\/corporate-video-production\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Dos and Dont&#039;s of Corporate Video Production | Artlist\" \/>\n<meta property=\"og:description\" content=\"Corporate video production comes in many forms, from marketing promos to testimonials to social media videos; 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