{"id":28301,"date":"2024-08-07T04:53:02","date_gmt":"2024-08-07T04:53:02","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=28301"},"modified":"2024-08-07T14:33:51","modified_gmt":"2024-08-07T14:33:51","slug":"sports-branding","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/sports-branding\/","title":{"rendered":"How the biggest sports teams in the world use Artlist assets to build their brand"},"content":{"rendered":"\n

While news has broken that Real Madrid have become the first football club to make an astonishing one billion euros in revenue<\/strong><\/a>, it\u2019ll come as no real surprise to those within the industry. The sports brand identity is an incredibly lucrative business and profits are only set to rise and rise again over the next decade. <\/p>\n\n\n\n

With such dizzying profits, building and maintaining a valuable sports brand is essential. But what is<\/em> a sports brand identity? And how do you go about building one? Let\u2019s take a look.<\/p>\n\n\n\n

What is sports branding?<\/h2>\n\n\n\n

First and foremost, let\u2019s understand what sports branding is. In a nutshell, sports branding is the process of creating a distinctive identity and image for a sports organization, team, athlete, or event. <\/p>\n\n\n\n

This type of marketing involves developing a unique logo, colors, slogans, and other visual elements that convey the entity’s core values, personality, and mission. An effective sports brand will have a very strong, instantly recognizable presence that resonates with fans, sponsors, and the broader community. This fosters a greater sense of loyalty, which in turn enhances marketability and ultimately drives higher revenue. <\/p>\n\n\n\n

From merchandise to social media, advertising, and live events, an iconic sports brand will interact across the whole industry.<\/p>\n\n\n\n

How sports brands foster an emotional connection using storytelling<\/h2>\n\n\n\n

So, if a strong sports brand identity is forged through resonating with the fans and community, how do you achieve that? The answer is through brand storytelling<\/strong><\/a>. <\/p>\n\n\n\n

By presenting challenges, triumphs, and personal experiences, storytelling in sports allows the fans to see parts of themselves in the stories being told. This identification and empathy can create a sense of shared experience and understanding. The stories evoke strong emotional responses like joy, sadness, excitement, and nostalgia. This creates lasting memories and forges a deeper connection – the fans are personally invested and feel like they\u2019re a part of this sporting brand\u2019s journey.<\/p>\n\n\n\n

One of the best examples of this was Nike\u2019s launch of the Liverpool FC kit launch for the 2020\/2021 season.<\/p>\n\n\n\n

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It\u2019s bold, brash, and unapologetically Liverpool FC. While the message may not resonate with a wider audience, that doesn\u2019t matter. Through scouse humor and dialect, Nike and Liverpool FC did in this video is, through scouse humor and dialect, appeal directly to their fans in the city of Liverpool, fostering a unique sense of pride and togetherness. It\u2019s the clear message that you can only achieve this feeling, connection, and community with this particular soccer team. As a big fan, I purchased that shirt immediately.<\/p>\n\n\n\n

Using Artlist assets to build a global sports brand<\/h2>\n\n\n\n

Building and maintaining a global sports brand is now more demanding than ever. You have to be across all social media platforms at all times, and many of the world\u2019s top sporting brands have media departments that resemble high-end production companies. After all, they are essentially in the business of creating big brand commercials<\/strong><\/a>, so they need to act accordingly.<\/p>\n\n\n\n

To help elevate their message and enhance the emotional connection of their content, many top football clubs and other sporting brands have been making use of Artlist music for business<\/strong><\/a>. Below, we\u2019re analyzing a few of our favorite examples, showing how royalty-free music<\/strong><\/a> and sports go hand in hand.<\/p>\n\n\n\n

Cristiano Ronaldo x Portuguese National Team<\/h3>\n\n\n\n

This Instagram Reel was posted to celebrate Cristiano Ronaldo\u2019s achievement of 200 appearances for the Portuguese National Team.<\/p>\n\n\n\n

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The song choice, Elevate<\/a><\/em> <\/strong>by Frank Bentley<\/a><\/strong> is really high-energy, reflecting the fast-paced nature and emphatic cuts throughout the video. Not only does the video tap into the emotions of joy, celebrating Ronaldo\u2019s achievement and his goals in the match that won the game, but it also taps into a sense of nostalgia with the footage of Ronaldo\u2019s debut appearance at the start, shown on an old-school TV. There\u2019s plenty of footage spliced into the edit showing the fans wearing his shirt and the crowd reactions, highlighting just how integral fans are to the success of the national team – you\u2019re all a part of the journey, together. <\/p>\n\n\n\n

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