{"id":3838,"date":"2019-12-13T10:33:21","date_gmt":"2019-12-13T10:33:21","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=3838"},"modified":"2024-01-11T07:37:55","modified_gmt":"2024-01-11T07:37:55","slug":"use-this-filmmaking-hack-in-your-product-video","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/use-this-filmmaking-hack-in-your-product-video\/","title":{"rendered":"Use This Filmmaking Hack in Your Product Video"},"content":{"rendered":"<p>Video marketing has become vital to the success of a product, and getting the perfect shot can make or break your marketing effort. One of the most critical aspects of a product video is the background of your product. You need It to simultaneously blend with your product\u2019s vibe and be interesting, but not too much so that it will overshadow your product.<\/p>\n<p>One way to create a background is by\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/how-to-use-a-green-screen-the-right-way\/\&quot;" target=\"_blank\" rel=\"noopener\">using a green screen<\/a>\u00a0and adding it in post-production, but that can be time-consuming and costly. Other ways include painting a wall,\u00a0<a href="\&quot;https:\/\/artlist.io\/blog\/how-to-make-a-cinematic-scene-using-rgb-lights-effectively\/\&quot;">lighting it with RGB lights<\/a>\u00a0or using a softbox. You can also attach a colored paper to cardboard and use it as a background.<\/p>\n<p>However, there is a simple, cost-effective way to create different types of backgrounds, and it will not require you to compromise on the quality of your video. We recently used this hack when we shot our\u00a0<a href="\&quot;https:\/\/www.youtube.com\/watch?v=KhytK0Trt6A\&quot;" target=\"_blank\" rel=\"noopener\">Life of an Indie Filmmaker<\/a>\u00a0commercial. As you\u2019ll see, the result was seamless.<\/p>\n<div class=\"youtubeIframe\"><iframe id=\"874289801\" title=\"Create AMAZING PRODUCT B-ROLL shots with this FILMMAKING HACK\" src=\"https:\/\/www.youtube.com\/embed\/h0JfiPLyk-8?feature=oembed&amp;enablejsapi=1&amp;origin=https:\/\/new-blog.artlist.io&amp;width=840&amp;height=1000&amp;discover=1\" width=\"840\" height=\"473\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h2>The Basics<\/h2>\n<p>The essence of this hack is creating a beautiful background for your product shots using a TV screen or a computer. Just open an image on that screen or create one with graphics software. We like to use Photoshop, but you can choose whichever you prefer. Now that you have your screen background, just place your main object in front of it and there you have it &#8211; the perfect background for your product.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3842 size-full\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2019\/12\/giphy-40.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<p>You can get super creative with\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/background-music-for-video\/\">different backgrounds<\/a>\u00a0or keep it simple with a solid color. To add glare to your shot, place your object on a reflective surface. If you want to enhance your glare, use a spinning platform like a lazy Susan.<\/p>\n<p>The big plus of using this technique is the beautiful backlight you&#8217;re getting from the screen. The obvious drawback is the limited space you have to work with.\u00a0To get the best results, we highly suggest using a tripod and a focal length of 35mm lens or up.\u00a0Don&#8217;t forget to make sure to adjust your camera shutter and frame rates to avoid any flickering coming from the screen.<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"186\" class=\"elementor elementor-186\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6940b6 elementor-section-full_width cta-middle external elementor-section-height-default elementor-section-height-default\" data-id=\"b6940b6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div 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8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-509c078 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"509c078\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b63c6db\" data-id=\"b63c6db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ef02d elementor-widget elementor-widget-heading\" data-id=\"88ef02d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get unlimited royalty-free 4K footage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90a8615\" data-id=\"90a8615\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-476808b elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"476808b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/start-now\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start  Free Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1816319 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-pricing elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"1816319\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/page\/pricing\/max\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<h2>Beyond Product Video<\/h2>\n<p>You can also take this hack to the next level and get super creative with it. In the ad we shot, we used this hack to recreate a realistic subway car without actually leaving our studios.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3843 size-full\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2019\/12\/IMG_4042_750x.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2019\/12\/IMG_4042_750x.jpg 750w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2019\/12\/IMG_4042_750x-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>First, we built a set wall of a subway car with a window in the middle, orange plastic chairs, a metal pole, a map and a few stickers to make it as real as possible. To tie everything together and make it look like a real, working subway car, we needed to fake the passing view from the window and make it look like the car is in motion.<\/p>\n<p>The obvious choice would have been to use a green screen, but we decided to go a different route. We created a looping background in Cinema 4D and played it on a TV screen which we placed behind the window. That helped us create realistic reflections from the car window with minimal post-production work. It also saved us time and money that we would have spent on gear for lighting a green screen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3845 size-full\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2019\/12\/giphy-41.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<p>To bring everything to life, we moved around an HMI light simulating the lighting of a moving subway while we physically rocked the whole set back and forth.<\/p>\n<h2>That&#8217;s a Wrap<\/h2>\n<p>So, if you&#8217;re doing a product video and you want to avoid post-production work or prefer not to deal with a green screen, use a TV or computer screen. You will be amazed by the result.\u00a0\u00a0Until next time, stay creative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing has become vital to the success of a product, and getting the perfect shot can make or break your marketing effort. One of the most critical aspects of a product video is the background of your product.<\/p>\n","protected":false},"author":4,"featured_media":3847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[105,293,281,296,73],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use This Filmmaking Hack in Your Product Video | Artlist<\/title>\n<meta name=\"description\" content=\"The background is a critical aspect of a product video is. There are several way to do it, but with this simple hack, you will get amazing results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/use-this-filmmaking-hack-in-your-product-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use This Filmmaking Hack in Your Product Video | Artlist\" \/>\n<meta property=\"og:description\" content=\"The background is a critical aspect of a product video is. 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