{"id":38789,"date":"2025-01-13T14:41:05","date_gmt":"2025-01-13T14:41:05","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=38789"},"modified":"2025-02-20T14:42:54","modified_gmt":"2025-02-20T14:42:54","slug":"roee-peled-interview","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/roee-peled-interview\/","title":{"rendered":"Unleashing creative potential: Artlist\u2019s vision for 2025 with Roee Peled"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Driving creativity forward at Artlist<\/h2>\n\n\n\n<p>Roee Peled joined Artlist as Chief Product Officer in 2023 to lead product, design, and customer service while overseeing major product launches that empower video creators worldwide to reach their full creative potential.<\/p>\n\n\n\n<p>\u201cOur priority is to deliver an exceptional experience for our users, ensuring they have access to all the tools and assets necessary to create outstanding videos,\u201d Roee says.<\/p>\n\n\n\n<p>Today, Roee reflects on Artlist\u2019s biggest achievements in 2024 and looks ahead to the projects, products, and content lined up for 2025.<\/p>\n\n\n\n<div class=\"b-youtube-embed\" id=\"PRJVcAdGI0k\">\n    <div class=\"play-button\"><\/div>\n            <img decoding=\"async\" src="\&quot;https:\/\/img.youtube.com\/vi\/PRJVcAdGI0k\/maxresdefault.jpg\&quot;" class=\"asset original\" alt=\"Artlist Blog\"\ />\n        <img decoding=\"async\" src="\&quot;https:\/\/img.youtube.com\/vi\/PRJVcAdGI0k\/maxresdefault.jpg\&quot;" class=\"asset desktop\" alt=\"Artlist Blog\"\ />\n        <img decoding=\"async\" src="\&quot;https:\/\/img.youtube.com\/vi\/PRJVcAdGI0k\/maxresdefault.jpg\&quot;" class=\"asset desktop-small\" alt=\"Artlist Blog\"\ />\n        <img decoding=\"async\" src="\&quot;https:\/\/img.youtube.com\/vi\/PRJVcAdGI0k\/maxresdefault.jpg\&quot;" class=\"asset tablet\" alt=\"Artlist Blog\"\ />\n        <img decoding=\"async\" src="\&quot;https:\/\/img.youtube.com\/vi\/PRJVcAdGI0k\/maxresdefault.jpg\&quot;" class=\"asset mobile\" alt=\"Artlist Blog\"\ />\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Empowering creators: How generative AI transformed Artlist in 2024<\/h2>\n\n\n\n<p>For Roee the most notable product launch of 2024 was Artlist\u2019s first step into the generative AI space. \u201cOur generative AI voiceover project was a strong entry point,\u201d Roee says. \u201cVoiceover integrates seamlessly with all the other assets in the catalog, providing creators with a powerful tool to enhance their storytelling and elevate their video production.\u201d<\/p>\n\n\n\n<p>The launch combined <a href="\&quot;https:\/\/artlist.io\/ai\/voice-generator\&quot;">AI-generated voiceover technology<\/a> with Artlist\u2019s high-quality, curated assets to offer one platform with everything you need to create amazing videos. \u201cToday we have a rich catalog of AI voices supporting multiple languages, and accents, together with advanced customizable settings,\u201d Roee says. \u201cWe\u2019ve already had great feedback from our customers, both individual creators and <a href="\&quot;https:\/\/artlist.io\/blog\/big-brands-using-artlist-music-commercial-ads\/\&quot;">big global brands<\/a>, about the quality and range of voices in the catalog.\u201d<\/p>\n\n\n\n<p>\u201cWe stay closely connected with our users, constantly working to enhance our product to meet their evolving needs,\u201d Roee continues. \u201cBased on valuable user feedback, we introduced a popular feature that enables creators to use their AI-generated voiceover as a foundation for building Artboards.\u201d<\/p>\n\n\n\n<p><a href="\&quot;https:\/\/artlist.io\/blog\/artboard-feature\/\&quot;">Artboards<\/a> offer an innovative way to spark inspiration and discover creative assets, marking another standout product initiative from 2024. Leveraging the power of AI, this feature provides personalized recommendations for <a href="\&quot;https:\/\/artlist.io\/royalty-free-music\&quot;">music<\/a>, <a href="\&quot;https:\/\/artlist.io\/stock-footage\&quot;">footage<\/a>, and <a href="\&quot;https:\/\/artlist.io\/sfx\&quot;">SFX<\/a>, all tailored to the <a href="\&quot;https:\/\/artlist.io\/blog\/how-to-write-voice-over-scripts\/\&quot;">voiceover script<\/a>, helping users bring their projects to life with ease and efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2024: a year that championed design and user experience<\/h2>\n\n\n\n<p>Last year also saw a new design for Artlist. The catalog has a brand-new look and feel \u2014 an intuitive workspace, personalized to each individual creator so they can easily find the assets best suited to them. This includes customized home pages that suggest features and <a href="\&quot;https:\/\/artlist.io\/blog\/ai-music-search\/\&quot;">assets you might like<\/a> based on your past behaviors and downloads.&nbsp;<\/p>\n\n\n\n<p>Roee also recently oversaw the launch of LUTs, which represents a powerful addition to Artlist\u2019s creative ecosystem. <a href="\&quot;https:\/\/artlist.io\/luts\&quot;">LUTs<\/a> enable filmmakers to elevate their visual storytelling with professional-grade color-grading tools. \u201cBy integrating LUTs into our platform, we empower creators to achieve cinematic looks effortlessly, ensuring your projects stand out with a polished, cohesive aesthetic,\u201d Roee says. This launch shows our commitment to offering a complete set of tools that spark creativity and improve the production process.<\/p>\n\n\n\n<p>Finally, 2024 saw the launch of an extension for Adobe Premiere Pro, so users have access to music, SFX, and voiceovers directly within the video editor. Roee explains, \u201cThis initiative is part of our commitment to streamlining the workflow, giving you \u2014 the creator \u2014 greater control over Artlist assets to craft the perfect soundtrack and complement their videos with outstanding visuals. It\u2019s a significant step forward in enhancing the creative process.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your all-in-one generative AI studio: Artlist\u2019s 2025 vision<\/h2>\n\n\n\n<p>\u201cIn 2025, our product vision for Artlist is about expanding the boundaries of generative AI to empower video creators like never before,\u201d Roee says. \u201cWe\u2019re working on introducing new and exciting generative tools and capabilities to the platform so that creators have access to the best generative models available. What sets Artlist apart is our deep understanding of video creators and their workflows, so the platform is very powerful but also easy to use.\u201d<\/p>\n\n\n\n<p>A key focus is integrating these new generative capabilities with the existing AI assets, like AI voiceover, and combining them with Artlist\u2019s curated, high-quality content \u2014 music, footage, and sound effects. The idea is to create high-quality generative image, video, and voiceover packages to conveniently give you what you need, all in one place.&nbsp;<\/p>\n\n\n\n<p>\u201cOne of the things that we want to provide is one subscription for all the generative assets,\u201d Roee says. \u201cThis means creators will be able to produce and customize their videos simply to fit the needs of their specific video projects. The tools will naturally fit into the creators&#8217; workflow without needing to become a prompt engineer. Our goal is to make these tools not just innovative but truly accessible and practical for every creator.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src="\&quot;https:\/\/artlist.io\/blog\/wp-content\/uploads\/2025\/01\/Roee-Peled-1024x683.jpg\&quot;" alt=\"Roee Peled. CPO, Artlist \" class=\"wp-image-38862\" style=\"width:840px;height:auto\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2025\/01\/Roee-Peled-1024x683.jpg 1024w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2025\ 01\ Roee-Peled-300x200.jpg 300w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2025\ 01\ Roee-Peled-768x512.jpg 768w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2025\ 01\ Roee-Peled-1536x1025.jpg 1536w, https:\ \ new-blog.artlist.io\ blog\ wp-content\ uploads\ 2025\ 01\ Roee-Peled.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \ /><figcaption class=\"wp-element-caption\">Roee Peled, Chief Product Officer, Artlist <\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cutting through the noise so you don\u2019t have to<\/h2>\n\n\n\n<p>Even the most seasoned filmmakers might feel overwhelmed by the sheer amount of options at their fingertips. That\u2019s why one of Artlist\u2019s key priorities is to tailor the content in the catalog to each individual\u2019s needs and interests.&nbsp;<\/p>\n\n\n\n<p>All of these decisions are based on extensive research, with an in-house team dedicated to getting user feedback on any new features to understand how best to improve. Plus, many people at Artlist are video creators themselves, so the team knows exactly what will make the lives of the community easier.<\/p>\n\n\n\n<p>\u201cIn 2025, Artlist\u2019s product vision is about creating a truly personalized and dynamic experience so you can discover the right content at the right time,\u201d Roee says. \u201cBuilding on the foundation we laid in 2024 with a new look and feel, an intuitive workspace, and a personalized homepage, we\u2019re taking it to the next level.\u201d&nbsp;<\/p>\n\n\n\n<p>Roee continues, \u201cThis approach not only addresses challenges like content fatigue but also makes sure that every time you use the catalog, the content exploration journey is fast and tailored to your unique values, goals, and needs. We aim to make Artlist an even more inspiring and efficient platform for creators.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An ecosystem for artists<\/h2>\n\n\n\n<p>Keeping artists front and center of the Artlist experience will always be a top priority. That\u2019s why there are tons of new collaborations lined up with filmmakers, musicians, animators, and more.<\/p>\n\n\n\n<p>\u201cWe\u2019re making sure we bring artists to the fore and give users the ability to follow artists they like,\u201d says Roee.<\/p>\n\n\n\n<p>Next year, Artlist will focus on working with more artists to create original content, so the community has access to brand-new, high-quality assets that can\u2019t be found anywhere else.<\/p>\n\n\n\n<p>Because there\u2019s so much discussion about the ethics of AI and how to keep supporting artists, Artlist will also continue to work with artists in the generative space.&nbsp;<\/p>\n\n\n\n<p>\u201cWe believe that the combination of supporting artists and generative AI can take us to new heights,\u201d Roee says. \u201cThere are many solutions out there for generative AI, video, image, voiceover, and other assets, however, we simply focus on our user base to make sure the experience, the features, and the capabilities are relevant for them.\u201d<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Dedicated updates to support businesses and brands<\/h2>\n\n\n\n<p>Artlist Business is always at the forefront of new projects and product designs. \u201cWe launched several initiatives in 2024 that focused on adding value for <a href="\&quot;https:\/\/artlist.io\/enterprise\&quot;">Business<\/a> clients, and we\u2019ll continue that in 2025 with new collaboration tools for teams working together on Artlist,\u201d Roee says.&nbsp;<\/p>\n\n\n\n<p>One of the initiatives in 2024 came in the form of storyboarding, which allows a team of video creators to use Artboards to brainstorm together with assets from the catalog. \u201cThat\u2019s all part of our effort to boost team-building features for Businesses and brands,\u201d Roee says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Artlist\u2019s vision for 2025 and beyond<\/h2>\n\n\n\n<p>\u201cWith the evolution of generative AI, we will work towards image and video generation, building it in a way that serves video creators\u2019 needs,\u201d Roee says. \u201cWe\u2019re able to bring all those technological developments while ensuring a great experience, always with the utmost quality across all our assets.\u201d<\/p>\n\n\n\n<p>Ultimately, Roee believes that Artlist will continue to be viewed as a brand focused on the video creator community, committed to quality, simplicity, and creativity. \u201cThat\u2019s where we want to be, and that\u2019s what we\u2019re here to do,\u201d he says. \u201cOur vision is to be the go-to place for video creators, social creators, entrepreneurs, and businesses, and make sure we give them everything they need to create amazing videos.\u201d<\/p>\n\n\n\n<p>Check out <a href="\&quot;https:\/\/artlist.io\/\&quot;">Artlist<\/a> for yourself, and start creating stand-out videos today.&nbsp;&nbsp;<\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Driving creativity forward at Artlist Roee Peled joined Artlist as Chief Product Officer in 2023 to lead product, design, and customer service while overseeing major product launches that empower video creators worldwide to reach their full creative potential. \u201cOur priority is to deliver an exceptional experience for our users, ensuring they have access to all [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":38945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[525,587,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - 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