{"id":43108,"date":"2025-04-15T11:16:02","date_gmt":"2025-04-15T11:16:02","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=43108"},"modified":"2025-04-15T11:16:05","modified_gmt":"2025-04-15T11:16:05","slug":"how-to-stand-out-in-the-scroll","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/how-to-stand-out-in-the-scroll\/","title":{"rendered":"Standing out in the infinite scroll: The power of real stories"},"content":{"rendered":"\n

At one of the creative industry\u2019s biggest gatherings, <\/strong>Advertising Week Europe<\/a>, we had the opportunity to lead a conversation that\u2019s becoming more relevant by the day: how to stand out in a world of infinite scroll.<\/p>\n\n\n\n

With over 7,000 attendees, 350+ speakers, and three days packed with panels, workshops, and industry voices, AWE is where the future of content, marketing, and storytelling takes shape. Artlist<\/a> took to the stage with a session focused on one of the most urgent content questions today: What makes people stop, watch, and connect? <\/p>\n\n\n\n

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Led by Eldad Weinberger,<\/a> Creative Lead at Google, our panel brought together voices from brand, agency, and creator communities to explore how authenticity, storytelling<\/a>, and craft are shaping the next chapter of content.<\/p>\n\n\n\n

Here\u2019s the thing: 63% of consumers trust what creators say about brands<\/a> more than what brands say about themselves. That statistic alone reframes the challenge and the opportunity. In a content-saturated world, trust becomes the real differentiator.<\/p>\n\n\n\n

\u201cThis session is about authentic storytelling, the kind that feels real, crafted, and genuinely valuable,\u201d Eldad said as he opened the panel. \u201cIt\u2019s how brands break through, build credibility, and create something people actually want to watch.\u201d<\/p>\n\n\n\n

Don\u2019t shout louder. Earn attention.<\/strong><\/h2>\n\n\n\n

Charlotte Greywoode,<\/a> Head of Production at VML UK, kicked off the conversation with a powerful reminder: good content doesn\u2019t interrupt \u2014 it earns its place.<\/p>\n\n\n\n

\u201cSubstance doesn\u2019t come from shouting louder,\u201d she said. \u201cIt comes from making something people want to spend time with.\u201d<\/p>\n\n\n\n

Charlotte spoke candidly about the push-pull between agility and craft in agency life<\/a>. While speed and budget pressures are real, she emphasizes that meaningful storytelling often comes from slowing down, listening deeply, and building with intention. A standout example? A campaign created with a deaf director and deaf talent for the hard-of-hearing community \u2014 a slower process, but one that deeply resonated.<\/p>\n\n\n\n

\u201cWe learned so much through that process. The director rewrote the whole script to make it work for the deaf community. And that\u2019s what made it truly authentic.\u201d<\/p>\n\n\n\n\n\n

Trust creators to know their audience<\/strong><\/h2>\n\n\n\n

Travel photographer and Creative Director Luke Jackson-Clark (aka Watch Luke<\/a>) knows a thing or two about storytelling. With 420K+ followers and a portfolio of high-end brand campaigns, Luke knows that trust is everything.<\/p>\n\n\n\n

\u201cThe best brand projects happen when I get handed the trust,\u201d Luke shared. \u201cThat trust comes in the form of creative freedom.\u201d<\/p>\n\n\n\n

He described how his most successful collaborations, like a six-month campaign with Omega that saw him photograph their Aquaterra watch in 12 countries,  worked because he was trusted to tell the story in his own voice.<\/p>\n\n\n\n

\u201cIt became one of their best-performing campaigns. And I truly believe that\u2019s because the story was mine. It was real.\u201d<\/p>\n\n\n\n

Luke also gave a shoutout to Artlist, his longtime creative partner: \u201cThey\u2019ve always focused on my content being authentic. That\u2019s why our videos together consistently perform so well.\u201d<\/p>\n\n\n\n

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A post shared by Luke | UK Filmmaker (@watchluke)<\/a><\/p><\/div><\/blockquote>\n