{"id":4332,"date":"2020-09-24T11:07:47","date_gmt":"2020-09-24T11:07:47","guid":{"rendered":"https:\/\/new-blog.artlist.io\/?p=4332"},"modified":"2024-01-11T07:00:49","modified_gmt":"2024-01-11T07:00:49","slug":"why-and-how-to-create-a-video-sitemap","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/why-and-how-to-create-a-video-sitemap\/","title":{"rendered":"Why and How to Create a Video Sitemap"},"content":{"rendered":"<p><a href="\&quot;https:\/\/artlist.io\/blog\/3-myths-about-video-seo-you-need-to-know\/\&quot;">In my last blog post<\/a>, I wrote about the myths of video SEO and how to utilize it more effectively. One essential part of helping to improve your video search results is to use a video sitemap.<\/p>\n<h2><strong>What is a sitemap?<\/strong><\/h2>\n<p><a href="\&quot;https:\/\/developers.google.com\/webmasters\/videosearch\/sitemaps\&quot;" target=\"_blank\" rel=\"noopener\">Sitemaps<\/a>\u00a0in general are XML files usually located at the root level of your site. They are useful because they tell search engines like Google where to find key content on your site. Having sitemaps and then adding page links to those sitemaps can help in your overall SEO.<\/p>\n<p>A\u00a0<i>video<\/i>\u00a0sitemap is a sitemap that is specifically geared towards telling search engines where your videos are located. More specifically, it\u2019s telling the engines which page is to be considered the \u201chome\u201d of the video. If you google that video specifically, that is the page the search engine would link to. Here\u2019s a short video by Google on what a video sitemap is and what\u2019s needed:<\/p>\n<div class=\"mceNonEditable embeditem\" data-embed-url=\"https:\/\/youtu.be\/dJT1jN2BtZk\" data-embed-height=\"461\" data-embed-width=\"800\" data-embed-constrain=\"true\"><iframe src=\"https:\/\/www.youtube.com\/embed\/dJT1jN2BtZk?feature=oembed\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Every video entry on your video sitemap needs to have:<\/p>\n<ul>\n<li>Title<\/li>\n<li>Description<\/li>\n<li>Play page URL<\/li>\n<li>Thumbnail URL<\/li>\n<li>Raw video file URL and\/or the video player URL<\/li>\n<\/ul>\n<p>Below is what a video entry on your sitemap would look like. You\u2019d have one of these for every video you want to be listed for your site.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4336 size-full\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/video-sitemap-entry.jpg\" alt=\"\" width=\"600\" height=\"393\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/video-sitemap-entry.jpg 600w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/video-sitemap-entry-300x197.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>You can use a simple text editor (using the .xml extension) if you want to create a video sitemap by hand. (<a href=\"https:\/\/www.dropbox.com\/s\/9htbhs1l4ph3we6\/video_sitemap.zip\" target=\"_blank\" rel=\"noopener\">Click here<\/a>\u00a0to access a video_sitemap.xml document I created from this text. You can use it as a template, should you decide to create video sitemaps manually).<\/p>\n<p>Once the video sitemap is created, you need to upload it to the root level of your website to take advantage of the benefit and get that rich snippet. But keep in mind that part of this strategy involves having a site that Google will bother to crawl. If you\u2019re managing your own site, you could use\u00a0Google Webmaster Tools\u00a0to do this. You would go to the ADD\/TEST Sitemap button in the Sitemaps section of your dashboard:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4337 size-full\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/gwt_sitemap_entry.png\" alt=\"\" width=\"365\" height=\"185\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/gwt_sitemap_entry.png 365w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/gwt_sitemap_entry-300x152.png 300w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/p>\n<p>In addition to that, you\u2019ll want to create a robots.txt file and add that to your root as well. This is a file that gives instructions to search engines what to crawl, index and\/or exclude from search. Add your video sitemap as a sitemap entry in this file. (See below on how to do that).<\/p>\n<h2><strong>Using Professional Video Hosting Services<\/strong><\/h2>\n<h3>Wistia<\/h3>\n<p>One easy way of getting a video sitemap created, uploaded and generating those rich snippets is with a\u00a0<a href=\"http:\/\/wistia.com\/\" target=\"_blank\" rel=\"noopener\">Wistia<\/a>\u00a0account. They\u2019ll automatically create the sitemap. All you need to do is:<\/p>\n<ol>\n<li>Create a robots.txt text file (it\u2019s easy.\u00a0<a href=\"http:\/\/www.robotstxt.org\/robotstxt.html\" target=\"_blank\" rel=\"noopener\">Click here<\/a>\u00a0to learn how. Or, click\u00a0<a href=\"https:\/\/www.dropbox.com\/s\/pa7aw1ahfikch4b\/robots.txt\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0to download the one I\u2019ve created for you. It\u2019s recommended you read up on how to use one if you\u2019re not already familiar. Don\u2019t worry, you won\u2019t break anything if you just use this as is. But without adding Disallow: records to the file, search engine robots will crawl your entire site. That may not necessarily be bad, but in some cases, there may be sections you don\u2019t want to be crawled. The Disallow: line in the robots.txt file will do that).<\/li>\n<li>Add the Wistia Sitemap line to your robots.txt file<\/li>\n<li>Upload the robots.txt file to your site\u2019s root.<\/li>\n<\/ol>\n<p>It looks like this:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4338 size-full\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/wistia_sitemap_steps.png\" alt=\"\" width=\"526\" height=\"382\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/wistia_sitemap_steps.png 526w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/01\/wistia_sitemap_steps-300x218.png 300w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p>Once the sitemap is created and verified, you\u2019ll be able to start adding your videos to it.\u00a0<a href=\"http:\/\/wistia.com\/doc\/video-seo\" target=\"_blank\" rel=\"noopener\">Click here<\/a>\u00a0to see how to do it.\u00a0Remember, for all of this to work, you need to have the ability to add files to the root level of your website.<\/p>\n<h3><strong>Vimeo Pro\/Plus<\/strong><\/h3>\n<p>Wistia is not cheap. They have a free version if you\u2019re hosting three or fewer videos. Any more than that and\u00a0<a href=\"https:\/\/wistia.com\/pricing\" target=\"_blank\" rel=\"noopener\">the costs start at $99\/month<\/a>\u00a0for ten videos (as of this writing).<\/p>\n<p>If you need more videos and you don\u2019t want to spend that much, you could use\u00a0<a href=\"https:\/\/vimeo.com\/plus\" target=\"_blank\" rel=\"noopener\">Vimeo Plus<\/a>\u00a0or\u00a0<a href=\"https:\/\/vimeo.com\/pro\" target=\"_blank\" rel=\"noopener\">Vimeo Pro<\/a>, Business, or Premium, in conjunction with\u00a0<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">a self-hosted WordPress<\/a>\u00a0website. Vimeo Plus is only USD$84\/year (Vimeo Pro, Business and Premium are $240, $600, and $900 per year, respectively). You would then want to use the\u00a0Yoast SEO WordPress Plugin\u00a0(free) in conjunction with the\u00a0Yoast Video SEO WordPress plugin\u00a0($69 for a single site).<\/p>\n<div class=\"youtubeIframe\"><iframe id=\"377021492\" title=\"Yoast Video SEO for WordPress 2020 - How to Configure Video SEO for WordPress - Video SEO Plugin\" src=\"https:\/\/www.youtube.com\/embed\/QYa3v9Lb2o0?feature=oembed&amp;enablejsapi=1&amp;origin=https:\/\/new-blog.artlist.io&amp;width=840&amp;height=1000&amp;discover=1\" width=\"840\" height=\"473\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-1_19=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>If you use this method, for Vimeo Plus you will need to make sure \u201cHide this video from Vimeo.com\u201d\u00a0 is selected in the Privacy settings. If you don\u2019t do that, both the Vimeo.com link for the video and your site-mapped webpage will be considered video locations by search engines. Vimeo is then more than likely to out-rank you on a SERP, thereby defeating the purpose of the sitemap. Vimeo Pro\/Business videos are already hidden from Vimeo (as long as you don\u2019t have \u201cCommunity Pass\u201d turned on).<\/p>\n<p>For a more thorough list of how to add sitemaps for a range of popular video hosting sites, read\u00a0<a href=\"http:\/\/www.distilled.net\/blog\/video\/creating-video-sitemaps-for-each-video-hosting-platform\/\" target=\"_blank\" rel=\"noopener\">Phil Nottingham\u2019s post on Distilled<\/a>.<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"190\" class=\"elementor elementor-190\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72cd43c cta-middle external elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72cd43c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf9063\" data-id=\"edf9063\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec50e4e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec50e4e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45\" height=\"13\" viewBox=\"0 0 45 13\" fill=\"none\"><path d=\"M13.7128 4.45274C13.2137 4.45274 12.7223 4.56022 12.2694 4.75984C11.8701 4.93643 11.5477 5.25889 11.3634 5.65046V9.85017H9.58984V2.91719H11.2175V4.39899C11.3327 4.16866 11.4786 3.95368 11.6551 3.75406C11.8164 3.5698 12.0006 3.40089 12.2003 3.25501C12.3845 3.12449 12.5765 3.00933 12.7914 2.93255C12.9757 2.86345 13.1753 2.82506 13.3673 2.81738H13.5823C13.6283 2.81738 13.6744 2.82506 13.7205 2.83274L13.7128 4.45274Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.1865 9.48966C18.9024 9.6125 18.6106 9.71999 18.3112 9.80445C17.958 9.91193 17.5972 9.96568 17.2287 9.96568C16.9906 9.96568 16.7603 9.93497 16.53 9.87354C16.3227 9.8198 16.1307 9.71231 15.9618 9.57411C15.7929 9.42824 15.6624 9.25165 15.5703 9.04435C15.4628 8.79867 15.4167 8.52995 15.4244 8.26123V4.27649H14.5107V2.91754H15.4244V0.667969H17.1979V2.91754H18.6567V4.27649H17.1979V7.66236C17.1979 7.90805 17.2594 8.08464 17.3899 8.18445C17.5204 8.29194 17.6893 8.34568 17.8582 8.338C18.0425 8.338 18.2268 8.30729 18.4033 8.24587C18.5799 8.18445 18.7181 8.1307 18.8256 8.08464L19.1865 9.48966Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.9315 0.191406H21.7051V7.62343C21.7051 7.87679 21.7665 8.07642 21.8893 8.22229C22.0275 8.36817 22.2195 8.44495 22.4191 8.43727C22.5342 8.43727 22.6571 8.41424 22.7723 8.38352C22.8951 8.35281 23.0179 8.30675 23.1331 8.253L23.3711 9.60428C23.1024 9.72712 22.826 9.81926 22.5342 9.86532C22.2502 9.92674 21.9661 9.95745 21.6743 9.95745C21.1215 9.95745 20.6916 9.81158 20.3845 9.51215C20.0774 9.21272 19.9315 8.79812 19.9238 8.253L19.9315 0.191406Z\" fill=\"#FFDA2A\"><\/path><path d=\"M24.2998 9.84997V2.91699H26.0734V9.84997H24.2998Z\" fill=\"#FFDA2A\"><\/path><path d=\"M26.1887 1.08236C26.2041 1.35876 26.0966 1.6198 25.8893 1.80407C25.6973 1.98066 25.4516 2.08047 25.1906 2.07279C24.9296 2.08047 24.6685 1.98066 24.4766 1.80407C24.277 1.6198 24.1695 1.35108 24.1771 1.08236C24.1771 0.767578 24.277 0.521892 24.4766 0.345304C24.6685 0.168717 24.9296 0.0689069 25.1906 0.0765846C25.4516 0.0765846 25.6973 0.168717 25.8893 0.345304C26.0889 0.521892 26.1887 0.759901 26.1887 1.08236Z\" fill=\"#FFDA2A\"><\/path><path d=\"M30.1276 9.98085C29.5441 9.98085 28.9683 9.88872 28.4232 9.70446C27.9011 9.53555 27.4174 9.26683 26.9951 8.91365L27.6554 7.80038C28.0393 8.07678 28.4539 8.30711 28.8915 8.4837C29.2754 8.63725 29.6823 8.71403 30.0892 8.71403C30.4424 8.71403 30.7188 8.64493 30.9261 8.51441C31.1257 8.39157 31.2409 8.17659 31.2332 7.94626C31.2409 7.70825 31.095 7.49328 30.88 7.40114C30.5038 7.23991 30.1123 7.10939 29.713 7.0019C29.26 6.87906 28.8762 6.76389 28.5614 6.64873C28.285 6.55659 28.0316 6.42607 27.7936 6.25716C27.6093 6.12664 27.4635 5.95773 27.3713 5.75044C27.2792 5.53546 27.2331 5.30513 27.2408 5.06712C27.2331 4.73698 27.3022 4.41451 27.4481 4.11508C27.5863 3.83869 27.7782 3.58532 28.0239 3.39338C28.285 3.18608 28.5767 3.03253 28.8915 2.93272C29.237 2.82523 29.6055 2.77148 29.9664 2.77148C30.4578 2.77148 30.9568 2.84058 31.4252 2.99414C31.8858 3.14769 32.3158 3.39338 32.6766 3.72352L31.9626 4.7984C31.6478 4.56039 31.3023 4.36077 30.9338 4.21489C30.619 4.09205 30.2889 4.03063 29.951 4.03063C29.69 4.02295 29.429 4.08437 29.1986 4.21489C28.999 4.33774 28.8915 4.53736 28.8915 4.81375C28.8838 4.92124 28.9145 5.02873 28.9683 5.12086C29.0297 5.213 29.1065 5.2821 29.1986 5.33584C29.3291 5.41262 29.4673 5.46636 29.6132 5.51243C29.7821 5.56617 29.9971 5.62759 30.2581 5.68901C30.7342 5.81186 31.1411 5.9347 31.4789 6.05754C31.7783 6.15735 32.0547 6.30323 32.3158 6.47982C32.5154 6.61802 32.6766 6.80996 32.7918 7.03261C32.8993 7.26294 32.953 7.52399 32.9453 7.77735C32.9453 8.45299 32.692 8.99043 32.1929 9.38199C31.6708 9.78891 30.9952 9.98085 30.1276 9.98085Z\" fill=\"#FFDA2A\"><\/path><path d=\"M38.0812 9.48966C37.7971 9.6125 37.5053 9.71999 37.2059 9.80445C36.8527 9.91193 36.4919 9.96568 36.1233 9.96568C35.8853 9.96568 35.655 9.93497 35.4323 9.87354C35.225 9.8198 35.0331 9.71231 34.8642 9.57411C34.6953 9.42824 34.5647 9.25165 34.4726 9.04435C34.3651 8.79867 34.3191 8.52995 34.3267 8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5410e6a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5410e6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e911f6a\" data-id=\"e911f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca58b0e elementor-widget elementor-widget-heading\" data-id=\"ca58b0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get unlimited high-quality music for your videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6c061c\" data-id=\"c6c061c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-950f053 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"950f053\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/start-now\/?utm_source=blog&#038;utm_medium=middlebanner\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start  Free Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb6075 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-pricing elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"fbb6075\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/page\/pricing\/max?utm_source=blog&#038;campaign=getunlimitedhighqualitymusicforyourvideos\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<h2><strong>Important Things to Remember<\/strong><\/h2>\n<p>Whether you&#8217;re using\u00a0<a href=\"https:\/\/new-blog.artlist.io\/blog\/youtube-vs-vimeo\/\" target=\"_blank\" rel=\"noopener\">YouTube or Vimeo<\/a>\u00a0or any other video hosting platform, there are a few important things to keep in mind when working with video sitemaps.<\/p>\n<ul>\n<li>Do NOT use iFrame embed codes. iFrame embeds are more popular nowadays, but they hide the necessary information search engines need to index your video. So make sure you\u2019re using traditional embed codes (Wistia specifically has a selection called \u201cSEO Embed\u201d).<\/li>\n<li>Have only one video on the page associated with the site-mapped video.<\/li>\n<li>Have additional content on that page other than just the video.<\/li>\n<li>In your sitemap entry for the video, make the \u201cTitle\u201d tag (or the \u201cTitle field\u201d in the video sitemap form if you\u2019re using Wistia) the same title as the web page itself. If your web page\u2019s title is \u201cSeattle Video Production and Marketing Agency,\u201d then copy and paste the title into the title field. (Note: this is NOT the title of the video itself. It\u2019s the \u201ctitle\u201d tag for the sitemap entry.)<\/li>\n<li>Make sure the page that you will connect with the video is not going to change. If you decide to change the URL associated with the video in the video sitemap after Google has already crawled it and created the rich snippet, it can take a long time for the rich snippet to update.<\/li>\n<\/ul>\n<h2><strong>Is It All Worth It?<\/strong><\/h2>\n<p>As you can see, there\u2019s a lot of work associated with using video sitemaps. Is it worth it? Maybe? Depends on the kind of videos you\u2019re making and how your clients are finding you. I say it is. A little bit of work on the front end can yield great results that can turn into work and brand recognition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my last blog post, I wrote about the myths of video SEO and how to utilize it more effectively. 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