{"id":43773,"date":"2025-05-13T13:40:31","date_gmt":"2025-05-13T13:40:31","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=43773"},"modified":"2026-02-17T10:55:14","modified_gmt":"2026-02-17T10:55:14","slug":"how-artlist-created-videos-using-ai","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/how-artlist-created-videos-using-ai\/","title":{"rendered":"Create stunning brand videos with the Artlist AI video generator"},"content":{"rendered":"\n

When AI becomes a creative partner<\/h2><\/div>\n\n\n\n

What happens when a creative team hands the reins to AI? We put the Artlist AI video generator to the ultimate test, and used it to build an entire brand campaign \u2014 from early concepts to full-length videos. The idea was simple: treat AI like part of the team and see what it can really do in a real production workflow.<\/p>\n\n\n\n

We spoke with Artlist\u2019s Creative Director, Itzik Cohen<\/a>, to break down the process \u2014 from writing prompts to refining scenes \u2014 and what it\u2019s like to collaborate with AI.<\/p>\n\n\n\n

The result? Three original brand videos, each completely different, all built using the Artlist video generator.<\/a><\/p>\n\n\n\n

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The concept: Start with one idea, and take it as far as you can<\/h2>\n\n\n\n

\u201cWe wanted to see how far we could take a single idea,\u201d said Itzik. \u201cCould AI help us build something that felt intentional, cinematic, and on brand?\u201d<\/p>\n\n\n\n

First came the script<\/a>, then came the visual concepts. <\/p>\n\n\n\n

Some early ideas included a futuristic woman walking toward the camera as the background gradually became more surreal with each step. Another featured a man alone in a spaceship, inspired by old-school sci-fi<\/a> films.<\/p>\n\n\n\n

\"Bearded<\/figure>\n\n\n\n

The team even explored a horror<\/a> version, with characters that looked like they came straight out of a nightmare.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Each direction tested the limits of what the generator could do \u2014 and what it means to treat AI like a creative collaborator. With the right idea, the AI video generator could take you anywhere.<\/p>\n\n\n\n

Eventually, we settled on three distinct creative concepts. The whale journey was a surreal, cinematic journey inspired by the story of Jonah, reimagined through a modern lens.<\/p>\n\n\n\n

Food Olympics took inspiration from that summer\u2019s games, only this version was made entirely of snacks: jello diving, popcorn cycling, and chocolate martial arts.<\/p>\n\n\n\n

And then there was the vintage<\/a> monster film \u2014 a full homage to retro sci-fi, complete with black-and-white drama and a robotic ostrich as the unlikely star.<\/p>\n\n\n\n

With these bold ideas in place, the next step was bringing them to life using carefully written prompts with the Artlist AI video generator.<\/p>\n\n\n\n

From concept to prompt to generation<\/h2>\n\n\n\n

Once the concepts were locked, the next step was sketching scenes, mapping out visuals, and writing text prompts<\/a>. To get a clearer sense of what to prompt, Itzik started by sketching out the scenes by hand. <\/p>\n\n\n\n

\"Hand-drawn<\/figure>\n\n\n\n

Using Artlist\u2019s image generator and prompt enhancement tool, the team then created high-quality images based on those early sketches. From there, the visuals were brought to life \u2014 animated and shaped into full cinematic videos using the Artlist AI video generator. Each prompt was treated like a shot list:<\/p>\n\n\n\n

Prompt: A cinematic, nostalgic side-view shot of a colossal humpback whale soaring effortlessly through the sky, its smooth, massive body catching the soft, diffused light from the upper right, casting gentle highlights along its curved back and powerful fins. The whale\u2019s slow, rhythmic movements create a sense of weightlessness, as if gliding through an invisible ocean in the sky.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Prompt: A surreal scene captures a young man skateboarding inside an enormous, gleaming silver spoon, its bowl as wide as an empty swimming pool. The spoon\u2019s polished surface curves smoothly, reflecting the soft pastels of the sky and the rolling green fields beneath. It rests directly on the ground, its handle stretching out like a metallic pathway.<\/em><\/p>\n\n\n\n

\"Young<\/figure>\n\n\n\n

Prompt: A clean, close-up shot in black-and-white, styled like a 1950s sci-fi film still. Centered in the frame is a small robotic ostrich chick, captured in a seated position against a smooth, light gray background with no visible setting or distractions. The chick\u2019s mechanical body is compact and symmetrical, with a sleek chrome surface polished to a gentle shine, catching soft highlights along its curved form. Its legs are folded neatly beneath it, and the neck is retracted inward, nestled close to the body in a relaxed, resting posture.<\/em><\/p>\n\n\n\n

\"Futuristic<\/figure>\n\n\n\n

\u201cWe treated prompts like a director treats a shot list,\u201d Itzik explains.\u201d Frame size, lighting, energy \u2014 you have to think cinematically. The real skill is knowing what to ask and how to ask it.”<\/p>\n\n\n\n

After generating the videos, the team used layering and compositing to make the scenes even more precise, especially in moments where characters were shifting, like the sea creatures.<\/p>\n\n\n\n

In the whale video, the ocean, the creatures, and the heroine were each created in separate generations and then brought together seamlessly.<\/p>\n\n\n\n

\"Regal<\/figure>\n\n\n\n

\u201cThe generator gave us stunning results right out of the gate,\u201d Itzik said. \u201cCompositing just let us fine-tune the scenes and bring everything together with more control.\u201d<\/p>\n\n\n\n

The same approach is applied to the 1950s monster video. First, the tunnel and robotic eggs were generated as a single shot. Then the chrome ostrich was created in a separate generation and composited into the scene to complete the story.<\/p>\n\n\n\n

\"Rows<\/figure>\n\n\n\n

This is where the Artlist AI video generator stood out \u2014 delivering fast, high-quality visuals and animations, with the flexibility to refine every moment down to the detail.<\/p>\n\n\n\n

The secret weapon behind every frame: Sound<\/h2>\n\n\n\n

Music and sound effects weren\u2019t an afterthought \u2014 they were part of the vision from the very beginning. “Picking the right music and voiceover early was crucial,\u201d Itzik explains. \u201cIt impacts the pacing. It changes the way you edit. You cut to the beat of it.”<\/p>\n\n\n\n

The assets and tools we used:<\/p>\n\n\n\n