{"id":6918,"date":"2022-05-23T06:22:39","date_gmt":"2022-05-23T06:22:39","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=6918"},"modified":"2024-09-10T06:46:34","modified_gmt":"2024-09-10T06:46:34","slug":"tiktok-vs-youtube","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/","title":{"rendered":"TikTok vs. YouTube: Which Platform is Right for You"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It&#8217;s a well-known fact that video is king in social media. And let&#8217;s face it, creating video and maintaining a social media presence is time-consuming. So, as a content creator, you&#8217;re no doubt wondering where to put your eggs. It&#8217;s the YouTube vs. TikTok battle. Who wins? There&#8217;s fierce competition between the platforms for your content and marketing dollars. This article breaks down different aspects of each platform, such as audience stats, monetization, advertising, ease of use and the type of content popular on each.<\/span><\/p>\n<p><iframe title=\"20 things you MUST know before starting on TikTok or YouTube\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vhOM2Dq5LoU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">YouTube has been the de facto ruler of video content since its creation 17 years ago (makes you feel old, doesn&#8217;t it?). However, TikTok is right on its heels, with an exploding audience of more than 1 billion users. It&#8217;s still half of YouTube&#8217;s monthly users, but having launched in 2017, TikTok is poised to exceed YouTube if its growth trajectory continues. And that matters to creators and marketers looking for the largest audience base. So, who wins in the YouTube vs. TikTok debate? Let&#8217;s find out!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6926\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-1.png\" alt=\"youtube vs tiktok\" width=\"800\" height=\"500\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-1.png 800w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-1-300x188.png 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-1-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Content length and type<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While TikTok videos are short and catchy, YouTube videos can be much longer and more instructive. So, your platform of choice depends heavily on the nature and length of content you produce. If your videos are 3 minutes or under, you&#8217;ll have a home on TikTok. Need 10 or 20 minutes? Try YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok videos tend to be entertaining or humorous, and the platform encourages plenty of dance challenges and lip syncing. It&#8217;s basically a stage for anyone with a phone and a bedroom door. TikTok&#8217;s feed is a scrolling loop that encourages users to binge content rather mindlessly. Think of TikTok as the party app\u2013bite-sized morsels of catchy content designed to be consumed quickly.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"183\" class=\"elementor elementor-183\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-179ae94 elementor-section-full_width cta-middle external elementor-section-height-default elementor-section-height-default\" data-id=\"179ae94\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88e4b1a\" data-id=\"88e4b1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b93f524 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b93f524\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45\" height=\"13\" viewBox=\"0 0 45 13\" fill=\"none\"><path d=\"M13.7128 4.45274C13.2137 4.45274 12.7223 4.56022 12.2694 4.75984C11.8701 4.93643 11.5477 5.25889 11.3634 5.65046V9.85017H9.58984V2.91719H11.2175V4.39899C11.3327 4.16866 11.4786 3.95368 11.6551 3.75406C11.8164 3.5698 12.0006 3.40089 12.2003 3.25501C12.3845 3.12449 12.5765 3.00933 12.7914 2.93255C12.9757 2.86345 13.1753 2.82506 13.3673 2.81738H13.5823C13.6283 2.81738 13.6744 2.82506 13.7205 2.83274L13.7128 4.45274Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.1865 9.48966C18.9024 9.6125 18.6106 9.71999 18.3112 9.80445C17.958 9.91193 17.5972 9.96568 17.2287 9.96568C16.9906 9.96568 16.7603 9.93497 16.53 9.87354C16.3227 9.8198 16.1307 9.71231 15.9618 9.57411C15.7929 9.42824 15.6624 9.25165 15.5703 9.04435C15.4628 8.79867 15.4167 8.52995 15.4244 8.26123V4.27649H14.5107V2.91754H15.4244V0.667969H17.1979V2.91754H18.6567V4.27649H17.1979V7.66236C17.1979 7.90805 17.2594 8.08464 17.3899 8.18445C17.5204 8.29194 17.6893 8.34568 17.8582 8.338C18.0425 8.338 18.2268 8.30729 18.4033 8.24587C18.5799 8.18445 18.7181 8.1307 18.8256 8.08464L19.1865 9.48966Z\" fill=\"#FFDA2A\"><\/path><path d=\"M19.9315 0.191406H21.7051V7.62343C21.7051 7.87679 21.7665 8.07642 21.8893 8.22229C22.0275 8.36817 22.2195 8.44495 22.4191 8.43727C22.5342 8.43727 22.6571 8.41424 22.7723 8.38352C22.8951 8.35281 23.0179 8.30675 23.1331 8.253L23.3711 9.60428C23.1024 9.72712 22.826 9.81926 22.5342 9.86532C22.2502 9.92674 21.9661 9.95745 21.6743 9.95745C21.1215 9.95745 20.6916 9.81158 20.3845 9.51215C20.0774 9.21272 19.9315 8.79812 19.9238 8.253L19.9315 0.191406Z\" fill=\"#FFDA2A\"><\/path><path d=\"M24.2998 9.84997V2.91699H26.0734V9.84997H24.2998Z\" fill=\"#FFDA2A\"><\/path><path d=\"M26.1887 1.08236C26.2041 1.35876 26.0966 1.6198 25.8893 1.80407C25.6973 1.98066 25.4516 2.08047 25.1906 2.07279C24.9296 2.08047 24.6685 1.98066 24.4766 1.80407C24.277 1.6198 24.1695 1.35108 24.1771 1.08236C24.1771 0.767578 24.277 0.521892 24.4766 0.345304C24.6685 0.168717 24.9296 0.0689069 25.1906 0.0765846C25.4516 0.0765846 25.6973 0.168717 25.8893 0.345304C26.0889 0.521892 26.1887 0.759901 26.1887 1.08236Z\" fill=\"#FFDA2A\"><\/path><path d=\"M30.1276 9.98085C29.5441 9.98085 28.9683 9.88872 28.4232 9.70446C27.9011 9.53555 27.4174 9.26683 26.9951 8.91365L27.6554 7.80038C28.0393 8.07678 28.4539 8.30711 28.8915 8.4837C29.2754 8.63725 29.6823 8.71403 30.0892 8.71403C30.4424 8.71403 30.7188 8.64493 30.9261 8.51441C31.1257 8.39157 31.2409 8.17659 31.2332 7.94626C31.2409 7.70825 31.095 7.49328 30.88 7.40114C30.5038 7.23991 30.1123 7.10939 29.713 7.0019C29.26 6.87906 28.8762 6.76389 28.5614 6.64873C28.285 6.55659 28.0316 6.42607 27.7936 6.25716C27.6093 6.12664 27.4635 5.95773 27.3713 5.75044C27.2792 5.53546 27.2331 5.30513 27.2408 5.06712C27.2331 4.73698 27.3022 4.41451 27.4481 4.11508C27.5863 3.83869 27.7782 3.58532 28.0239 3.39338C28.285 3.18608 28.5767 3.03253 28.8915 2.93272C29.237 2.82523 29.6055 2.77148 29.9664 2.77148C30.4578 2.77148 30.9568 2.84058 31.4252 2.99414C31.8858 3.14769 32.3158 3.39338 32.6766 3.72352L31.9626 4.7984C31.6478 4.56039 31.3023 4.36077 30.9338 4.21489C30.619 4.09205 30.2889 4.03063 29.951 4.03063C29.69 4.02295 29.429 4.08437 29.1986 4.21489C28.999 4.33774 28.8915 4.53736 28.8915 4.81375C28.8838 4.92124 28.9145 5.02873 28.9683 5.12086C29.0297 5.213 29.1065 5.2821 29.1986 5.33584C29.3291 5.41262 29.4673 5.46636 29.6132 5.51243C29.7821 5.56617 29.9971 5.62759 30.2581 5.68901C30.7342 5.81186 31.1411 5.9347 31.4789 6.05754C31.7783 6.15735 32.0547 6.30323 32.3158 6.47982C32.5154 6.61802 32.6766 6.80996 32.7918 7.03261C32.8993 7.26294 32.953 7.52399 32.9453 7.77735C32.9453 8.45299 32.692 8.99043 32.1929 9.38199C31.6708 9.78891 30.9952 9.98085 30.1276 9.98085Z\" fill=\"#FFDA2A\"><\/path><path d=\"M38.0812 9.48966C37.7971 9.6125 37.5053 9.71999 37.2059 9.80445C36.8527 9.91193 36.4919 9.96568 36.1233 9.96568C35.8853 9.96568 35.655 9.93497 35.4323 9.87354C35.225 9.8198 35.0331 9.71231 34.8642 9.57411C34.6953 9.42824 34.5647 9.25165 34.4726 9.04435C34.3651 8.79867 34.3191 8.52995 34.3267 8.26123V4.27649H33.4131V2.91754H34.3267V0.667969H36.1003V2.91754H37.5591V4.27649H36.1003V7.66236C36.1003 7.90805 36.1617 8.08464 36.2922 8.18445C36.4228 8.29194 36.5917 8.34568 36.7606 8.338C36.9448 8.338 37.1291 8.30729 37.3057 8.24587C37.4823 8.18445 37.6205 8.1307 37.728 8.08464L38.0812 9.48966Z\" fill=\"#FFDA2A\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.43194 1.08203H5.20549L8.62975 8.48334V9.85765C7.24776 9.91907 5.80435 9.94979 4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5fae72 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5fae72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8923b52\" data-id=\"8923b52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0dbb3b elementor-widget elementor-widget-heading\" data-id=\"f0dbb3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get all you need to create the perfect video <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef28e12\" data-id=\"ef28e12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b41380 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget elementor-widget-button\" data-id=\"1b41380\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/start-now\/?utm_source=blog_middle_banner\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start  Free Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37797f8 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-pricing elementor-widget elementor-widget-button\" data-id=\"37797f8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/page\/pricing\/max\/?utm_source=blog_middle_banner\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">To keep up with TikTok, YouTube introduced <\/span><a href=\"https:\/\/artlist.io\/blog\/youtube-shorts\/\"><span style=\"font-weight: 400;\">YouTube Shorts<\/span><\/a><span style=\"font-weight: 400;\">, which are videos 60 seconds or less in length. YouTube also introduced the Partner Program for brands, content creators and influencers interested in <\/span><a href=\"https:\/\/artlist.io\/blog\/how-to-monetize-your-youtube-channel\/\"><span style=\"font-weight: 400;\">monetizing YouTube<\/span><\/a><span style=\"font-weight: 400;\">. And if you&#8217;re wondering <\/span><a href=\"https:\/\/artlist.io\/blog\/how-to-grow-your-youtube-channel\/\"><span style=\"font-weight: 400;\">how to grow on YouTube<\/span><\/a><span style=\"font-weight: 400;\">, check out our dozens of articles about social media.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ease of use<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Who triumphs in the TikTok vs. YouTube debate regarding ease of use? TikTok is less precise than YouTube when it comes to searching for content by keyword and category, but younger people love its ease of use on mobile devices compared to YouTube&#8217;s interface, which can feel dated in comparison. With a plethora of filters and editing tools, TikTok makes uploading mobile videos quick and fun. And interaction with users is easy and seamless as they can like, share and remix videos with ease.<\/span><\/p>\n<p><a href=\"https:\/\/artlist.io\/collection\/indie-pop\/10932?utm_source=AL_blog&amp;utm_campaign=yt_vs_tk&amp;utm_medium=text_banner\"><img decoding=\"async\" class=\"aligncenter wp-image-6733\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/040522-Indie-Pop-Collection-Intext-Blog-Banner-1.jpg\" alt=\"\" width=\"598\" height=\"176\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/040522-Indie-Pop-Collection-Intext-Blog-Banner-1.jpg 850w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/040522-Indie-Pop-Collection-Intext-Blog-Banner-1-300x88.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/040522-Indie-Pop-Collection-Intext-Blog-Banner-1-768x226.jpg 768w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That being said, YouTube has a more robust hierarchy of content search and selection and is the de facto platform for longer form <\/span><a href=\"https:\/\/artlist.io\/blog\/how-to-start-a-vlog\/\"><span style=\"font-weight: 400;\">vlogs<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/artlist.io\/blog\/creating-a-how-to-video\/\"><span style=\"font-weight: 400;\">instructional videos<\/span><\/a><span style=\"font-weight: 400;\"> and short films. In addition, on YouTube, it&#8217;s easy to <\/span><a href=\"https:\/\/artlist.io\/blog\/how-to-create-a-playlist-on-youtube\/\"><span style=\"font-weight: 400;\">create playlists<\/span><\/a><span style=\"font-weight: 400;\"> and subscribe to channels, while TikTok relies on its scrolling feed and doesn&#8217;t provide much else in the way of organizational tools for storing favorite content and creators.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Demographics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As for audience, 41% of TikTok&#8217;s users are aged 16 to 24. That makes sense, given the available youthful video tools such as fun filters and musical selections. In addition, TikTok encourages creativity among youth who are not professional creators, like amateur dancers, singers and comedians, who thrive on the platform. Older consumers are not entirely left out, though. Audiences aged 40 and above make up 31% of the whole. So while YouTube&#8217;s users are primarily adults, it also garners the attention of a massive 85% of teens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok has YouTube beat when it comes to time spent watching content at 24 hours per month versus YouTube&#8217;s 22 hours and 40 minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you can see that in the TikTok vs. YouTube battle, both platforms have their strengths.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Advertising<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6927\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-advertising-1.png\" alt=\"ads youtube vs tiktok\" width=\"800\" height=\"500\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-advertising-1.png 800w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-advertising-1-300x188.png 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/yt-vs-tk-advertising-1-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>Advertising on YouTube<\/h3>\n<p><span style=\"font-weight: 400;\">YouTube is hands down the marketer&#8217;s choice for advertising and will continue to be until TikTok develops similar features and tools. Before TikTok was launched, video content creators relied on <\/span><a href=\"https:\/\/artlist.io\/blog\/youtube-vs-vimeo\/\"><span style=\"font-weight: 400;\">YouTube or Vimeo<\/span><\/a><span style=\"font-weight: 400;\">. An impressive 55% of marketers report that they advertise on YouTube, making it the most popular video marketing channel. Advertising on YouTube works well with Google AdWords integration, making it a very accurate way to advertise. Ads can be targeted by specific keywords, interests, placements, demographic groups, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And YouTube&#8217;s <\/span><i><span style=\"font-weight: 400;\">Find My Audience<\/span><\/i><span style=\"font-weight: 400;\"> feature provides a more in-depth exploration of marketer&#8217;s prospective consumers, including their interests, purchase behaviors, and habits. This data can be leveraged to improve ad targeting and lead to more engaged audiences. Both <\/span><a href=\"https:\/\/artlist.io\/blog\/youtube-video-creator\/\"><span style=\"font-weight: 400;\">YouTube video creators<\/span><\/a><span style=\"font-weight: 400;\"> and marketers love this feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ads are played as bumper ads before and after other videos, so advertisers can clearly see where their content is being displayed. YouTube also offers responsive display ads, masthead ads, skippable in-stream ads, non-skippable in-stream ads and video discovery ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube also has robust real-time analytics for marketers to measure virtually every performance aspect.\u00a0<\/span><\/p>\n<h3>Advertising on TikTok<\/h3>\n<p><span style=\"font-weight: 400;\">TikTok has yet to integrate ads into the platform as thoroughly as YouTube. However, the platform does offer top view ads, in-feed ads, branded hashtags, brand takeovers and branded effects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok ads offer similar audience targeting as YouTube, based on age, gender and interest. In addition, a variety of ad formats to fit the marketer&#8217;s audience and objectives, such as horizontal, vertical or square formats, are also provided by TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The TikTok Ads Manager tracks ad performance, and the TikTok pixel measures marketing results by monitoring behavior and conversions.<\/span><\/p>\n<p><a href=\"https:\/\/artlist.io\/collection\/perfect-for-tiktok\/10586?utm_source=AL_blog&amp;utm_campaign=yt_vs_tk&amp;utm_medium=text_banner\"><img loading=\"lazy\" decoding=\"async\" class=\"manual aligncenter wp-image-6727\" src=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/tiktok-collection-banner.jpg\" alt=\"tiktok collection woman dancing\" width=\"600\" height=\"177\" srcset=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/tiktok-collection-banner.jpg 802w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/tiktok-collection-banner-300x88.jpg 300w, https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/tiktok-collection-banner-768x226.jpg 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are still opportunities to create brand awareness without running ads, especially with younger audiences. Passive content that doesn&#8217;t require a call to action is perfect for TikTok. And because of the way users binge content on TikTok, there&#8217;s a better chance for branded videos to go viral and garner much higher views and shares than on YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In this area of the YT vs. TikTok battle, YouTube comes out on top.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrap up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube is still the second most trafficked site in the world, so it should not be discounted even in the face of TikTok&#8217;s exponential success. So, if you&#8217;re thinking of <\/span><a href=\"https:\/\/artlist.io\/blog\/how-to-start-a-youtube-channel\/\"><span style=\"font-weight: 400;\">starting a YouTube channel<\/span><\/a><span style=\"font-weight: 400;\">, consider how it differs from TikTok in the variety of areas we&#8217;ve explained!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has been the de facto video platform for many years, but TikTok&#8217;s appeal to younger audiences gives it clout with creators and marketers. Read on to learn which platform suits your content best.<\/p>\n","protected":false},"author":11,"featured_media":6921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[581],"tags":[149,89],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok vs. YouTube: Which Platform is Right for You - Artlist Blog<\/title>\n<meta name=\"description\" content=\"TikTok vs. YouTube - Learn which platform suits you best. Is it the leading video platform or the home of young content creators?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok vs. YouTube: Which Platform is Right for You - Artlist Blog\" \/>\n<meta property=\"og:description\" content=\"TikTok vs. YouTube - Learn which platform suits you best. Is it the leading video platform or the home of young content creators?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Artlist Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Globalgirltravels\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-23T06:22:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T06:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/ggirltravels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/\"},\"author\":{\"name\":\"Jessica Peterson\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/4cf1dcfc0b9a842464a579b686cbfe19\"},\"headline\":\"TikTok vs. YouTube: Which Platform is Right for You\",\"datePublished\":\"2022-05-23T06:22:39+00:00\",\"dateModified\":\"2024-09-10T06:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/\"},\"wordCount\":1030,\"publisher\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#organization\"},\"keywords\":[\"Monetization\",\"TikTok\"],\"articleSection\":[\"Social Content Creators\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/\",\"name\":\"TikTok vs. YouTube: Which Platform is Right for You - Artlist Blog\",\"isPartOf\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#website\"},\"datePublished\":\"2022-05-23T06:22:39+00:00\",\"dateModified\":\"2024-09-10T06:46:34+00:00\",\"description\":\"TikTok vs. YouTube - Learn which platform suits you best. Is it the leading video platform or the home of young content creators?\",\"breadcrumb\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/new-blog.artlist.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Content Creators\",\"item\":\"https:\/\/new-blog.artlist.io\/blog\/social-content-creators\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"TikTok vs. YouTube: Which Platform is Right for You\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#website\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/\",\"name\":\"Artlist Blog\",\"description\":\"Just artlist blog website\",\"publisher\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new-blog.artlist.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#organization\",\"name\":\"Artlist Blog\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg\",\"contentUrl\":\"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg\",\"width\":143,\"height\":28,\"caption\":\"Artlist Blog\"},\"image\":{\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/4cf1dcfc0b9a842464a579b686cbfe19\",\"name\":\"Jessica Peterson\",\"description\":\"Jessica Peterson is a travel and documentary filmmaker with a background in journalism and marketing. She runs Purple Noon Productions from sunny Los Angeles. She has 20 years of experience producing content in 114 cities and 25 countries. In 2016, she directed and produced her own documentary about her then-home of Guam. Her clients include CNN, United Airlines, Southwest Airlines, Matador Network, and Tastemade.\",\"sameAs\":[\"https:\/\/www.facebook.com\/Globalgirltravels\",\"https:\/\/instagram.com\/globalgirltravels\",\"https:\/\/www.linkedin.com\/in\/jessica-peterson-21a0a63b\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/ggirltravels\",\"https:\/\/www.youtube.com\/channel\/UCuQsQU7nDCPc6mDUVwsiLtA\"],\"url\":\"https:\/\/new-blog.artlist.io\/blog\/author\/jessica-peterson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok vs. YouTube: Which Platform is Right for You - Artlist Blog","description":"TikTok vs. YouTube - Learn which platform suits you best. Is it the leading video platform or the home of young content creators?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/","og_locale":"en_US","og_type":"article","og_title":"TikTok vs. YouTube: Which Platform is Right for You - Artlist Blog","og_description":"TikTok vs. YouTube - Learn which platform suits you best. Is it the leading video platform or the home of young content creators?","og_url":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/","og_site_name":"Artlist Blog","article_author":"https:\/\/www.facebook.com\/Globalgirltravels","article_published_time":"2022-05-23T06:22:39+00:00","article_modified_time":"2024-09-10T06:46:34+00:00","og_image":[{"width":1920,"height":538,"url":"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1.jpg","type":"image\/jpeg"}],"author":"Jessica Peterson","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/ggirltravels","twitter_misc":{"Written by":"Jessica Peterson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/#article","isPartOf":{"@id":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/"},"author":{"name":"Jessica Peterson","@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/4cf1dcfc0b9a842464a579b686cbfe19"},"headline":"TikTok vs. YouTube: Which Platform is Right for You","datePublished":"2022-05-23T06:22:39+00:00","dateModified":"2024-09-10T06:46:34+00:00","mainEntityOfPage":{"@id":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/"},"wordCount":1030,"publisher":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#organization"},"keywords":["Monetization","TikTok"],"articleSection":["Social Content Creators"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/","url":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/","name":"TikTok vs. YouTube: Which Platform is Right for You - Artlist Blog","isPartOf":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#website"},"datePublished":"2022-05-23T06:22:39+00:00","dateModified":"2024-09-10T06:46:34+00:00","description":"TikTok vs. YouTube - Learn which platform suits you best. Is it the leading video platform or the home of young content creators?","breadcrumb":{"@id":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/new-blog.artlist.io\/blog\/tiktok-vs-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new-blog.artlist.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Social Content Creators","item":"https:\/\/new-blog.artlist.io\/blog\/social-content-creators\/"},{"@type":"ListItem","position":3,"name":"TikTok vs. YouTube: Which Platform is Right for You"}]},{"@type":"WebSite","@id":"https:\/\/new-blog.artlist.io\/blog\/#website","url":"https:\/\/new-blog.artlist.io\/blog\/","name":"Artlist Blog","description":"Just artlist blog website","publisher":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new-blog.artlist.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/new-blog.artlist.io\/blog\/#organization","name":"Artlist Blog","url":"https:\/\/new-blog.artlist.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg","contentUrl":"https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2024\/10\/artlist-blog-logo.svg","width":143,"height":28,"caption":"Artlist Blog"},"image":{"@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/new-blog.artlist.io\/blog\/#\/schema\/person\/4cf1dcfc0b9a842464a579b686cbfe19","name":"Jessica Peterson","description":"Jessica Peterson is a travel and documentary filmmaker with a background in journalism and marketing. She runs Purple Noon Productions from sunny Los Angeles. She has 20 years of experience producing content in 114 cities and 25 countries. In 2016, she directed and produced her own documentary about her then-home of Guam. Her clients include CNN, United Airlines, Southwest Airlines, Matador Network, and Tastemade.","sameAs":["https:\/\/www.facebook.com\/Globalgirltravels","https:\/\/instagram.com\/globalgirltravels","https:\/\/www.linkedin.com\/in\/jessica-peterson-21a0a63b","https:\/\/twitter.com\/https:\/\/twitter.com\/ggirltravels","https:\/\/www.youtube.com\/channel\/UCuQsQU7nDCPc6mDUVwsiLtA"],"url":"https:\/\/new-blog.artlist.io\/blog\/author\/jessica-peterson\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1.jpg",1920,538,false],"thumbnail":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1-150x150.jpg",150,150,true],"medium":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1-300x84.jpg",300,84,true],"medium_large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1-768x215.jpg",768,215,true],"large":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1-1024x287.jpg",1024,287,true],"1536x1536":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1-1536x430.jpg",1536,430,true],"2048x2048":["https:\/\/new-blog.artlist.io\/blog\/wp-content\/uploads\/2022\/05\/180522-YouTube-vs.-TikTok-Blog-2-1.jpg",1920,538,false]},"uagb_author_info":{"display_name":"Jessica Peterson","author_link":"https:\/\/new-blog.artlist.io\/blog\/author\/jessica-peterson\/"},"uagb_comment_info":0,"uagb_excerpt":"YouTube has been the de facto video platform for many years, but TikTok's appeal to younger audiences gives it clout with creators and marketers. Read on to learn which platform suits your content best.","_links":{"self":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/6918"}],"collection":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/comments?post=6918"}],"version-history":[{"count":4,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/6918\/revisions"}],"predecessor-version":[{"id":31212,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/posts\/6918\/revisions\/31212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media\/6921"}],"wp:attachment":[{"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/media?parent=6918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/categories?post=6918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new-blog.artlist.io\/blog\/wp-json\/wp\/v2\/tags?post=6918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}