{"id":8235,"date":"2022-09-01T17:22:10","date_gmt":"2022-09-01T17:22:10","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=8235"},"modified":"2024-01-10T11:14:01","modified_gmt":"2024-01-10T11:14:01","slug":"become-a-creator-in-a-recession","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/become-a-creator-in-a-recession\/","title":{"rendered":"Why Recession Is the Best Time to Become a Creator"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you noticed the wildly turbulent job market and labor shortages? Are you aware of supply chain issues or inflation and the rise in the cost of living? It&#8217;s safe to say that the economy is changing fast. In fact, with countries like the US announcing that their GDP (the gross domestic product \u2013 a value of all goods and services produced in the country) has shrunk for the second consecutive quarter (that&#8217;s 6 months altogether), many analysts claim we are entering what is known as a recession.<\/span><\/p>\n<p><iframe title=\"The Power of Music in Your Videos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y-r79SOsooQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>That can be a scary word that evokes uncertainty and fear. Without a doubt, there are some tough times ahead as we emerge from the other side of the pandemic, but it can also spark opportunity and great change. Right now may just be the time to become involved with the <a href=\"https:\/\/artlist.io\/blog\/creator-economy\/\"><span style=\"font-weight: 400;\">creator economy<\/span><\/a><span style=\"font-weight: 400;\">. Here&#8217;s why.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a recession, and why is it happening?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First up, let&#8217;s get our heads around what a recession actually is and why it&#8217;s happening right now. In simplest terms, when we live through a stable, &#8220;normal&#8221; period, a country&#8217;s economy will grow. The Gross Domestic Product (GDP) increases, and the citizens, on average, will become slightly richer.<\/span><\/p>\n<div class=\"vimeo-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/745366312?muted=1&amp;autoplay=1&amp;loop=1&amp;autopause=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Why? The long answer is very complex, and there are many factors involved. Still, in simple terms, we&#8217;re seeing a sharp increase in commodity prices (particularly energy in Europe), and people&#8217;s incomes are falling once you adjust for these rising prices. With less money in the system, the economy is shrinking. The war in Ukraine is just one factor in these rising prices.<\/p>\n<h2><span style=\"font-weight: 400;\">What can I expect to happen in a recession?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every recession is different, but there are a few painful hallmarks that indicate what will happen. Some people will lose their jobs through widespread layoffs, and others will find it harder to get promotions and pay rises that can keep up with inflation. Meanwhile, graduates and school leavers may find it difficult to get into the job market. There are also bankruptcies and higher borrowing costs that all trend toward a turbulent, uncomfortable period.<\/span><\/p>\n<div class=\"vimeo-space\" style=\"padding: 55.25% 0 0 0; position: relative;\"><iframe style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/745366282?muted=1&amp;autoplay=1&amp;loop=1&amp;autopause=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Naturally, this can be very worrying, but for the past few years, we have been living through a period of particular instability with the pandemic and lockdowns it induced. In general, we are living through a time where the way we do things in terms of work and careers is shifting and changing at an incredibly quick rate. Within this lies opportunity and potential for positive change.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Will a recession be bad for the creator economy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With less money in the system, you&#8217;d expect that the creator economy might be hit hard, right? So much of the industry relies on marketing budgets, and as those budgets and purse strings tighten up, there might well be less opportunity. However, recent trends from the past year hint at something altogether different.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recessions force brands and companies to be a little more savvy and analytical. Every cent starts to count. For those truly paying attention to where the attention is when it comes to marketing and getting eyeballs on your product, it&#8217;s clear that social media platforms are the way to go. <\/span><a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\"><span style=\"font-weight: 400;\">72% of American adults use some form of social media today<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 that&#8217;s something you can&#8217;t really ignore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While social media users may well have less money to spend, that will hardly force them to unfollow their favorite creators online, right? Meanwhile, working directly with creators is a lot simpler and cheaper than investing into a huge in-house media and production team that demands so many moving parts, so much time and money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Pepsi&#8217;s CMO Todd Kaplan <\/span><a href=\"https:\/\/www.adweek.com\/brand-marketing\/marketers-at-cannes-see-spend-moving-to-the-creator-economy\/\"><span style=\"font-weight: 400;\">noted in a discussion panel in Cannes<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;Culture is having a special moment right now, where things are coming from the ground up. As a brand, you have to pay attention.&#8221; If the chief marketing officer of a huge brand like Pepsi is talking about this, it may well just be something you should sit up and pay attention to.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The creator economy continues to rise<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the gloomy outlook, the creator economy continues to build and rise at an insatiable speed. With more than 50 million people now working in the creator economy and a global market size <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1092819\/global-influencer-market-size\/\"><span style=\"font-weight: 400;\">valued at $13.8 billion<\/span><\/a><span style=\"font-weight: 400;\"> (USD), this is serious business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While other sectors may begin to flounder and enter turbulent periods through the recession, many leading marketers are acknowledging that creators have gone from &#8220;nice to haves&#8221; in a marketing budget to &#8220;critical&#8221;. Moreover, most leading marketing experts believe that the money will continue to move into the creator economy, further fueling and growing the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unsurprisingly, <a href=\"https:\/\/www.searchenginejournal.com\/linkedin-reports-demand-for-creator-jobs-up-3x\/458990\/\" target=\"_blank\" rel=\"noopener\">LinkedIn reported<\/a> that the demand for &#8220;creator&#8221; jobs (any job posting on LinkedIn with &#8220;creator&#8221; in the job title) has <\/span><i><span style=\"font-weight: 400;\">tripled<\/span><\/i><span style=\"font-weight: 400;\"> in comparison with the exact same period last year!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">It&#8217;s time to join the creator economy<\/span><\/h2>\n<div class=\"vimeo-space\" style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/739460352?muted=1&amp;autoplay=1&amp;loop=1&amp;autopause=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While jobs and careers in more traditional industries and services may face a rocky patch, it looks like getting involved in the creator economy could be a safe bet. There is tremendous potential for creators looking to make their mark and build successful online brands and businesses. There are so many platforms to upload content to and find your niche that you can build a career that&#8217;s stable and independent of any one company. That&#8217;s an alluring prospect during a time of rabid uncertainty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/pulse\/making-go-viral-now-career-creator-jobs-boom-10-fields-george-anders\/\" target=\"_blank\" rel=\"noopener\">LinkedIn has found<\/a> that the leading 10 industries in search of creators are surprisingly varied, too:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology &amp; information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staffing and recruiting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-learning providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT services &amp; IT consulting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Musical groups &amp; artists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media &amp; telecommunications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail apparel &amp; fashion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Computers &amp; electronics manufacturing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Food &amp; beverage services<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Even if you don&#8217;t fancy yourself as a creator in front of the camera, the infrastructure needed to build these new and exciting brands generates a whole swathe of new jobs. There are administrative and support roles such as creator managers, agents and accountants. There are content educators, videographers, editors, production staff and much, much more.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While a recession can herald gloomy days for business, it is also an opportunity for those looking to grasp it. The truth is that there are no safe waters during times like this, and making a huge career change at this moment or diving into something new may be a huge risk. There are no guarantees. The creator economy is not bulletproof. But if ever there was a time to make a change and give something new a go, it&#8217;s now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The jobs market is already in so much upheaval. Yet, the data and trends suggest that in the creator economy at least, there are exciting, bright days ahead. There&#8217;s potential and opportunity here if you&#8217;re willing to take a risk and give it a go. So, if you&#8217;ve ever found yourself wanting to be involved in this burgeoning new industry, now may well be the time to get up and do it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word recession is on everyone&#8217;s lips, but here&#8217;s why it may not be the worst thing for creators. Read on to understand why.<\/p>\n","protected":false},"author":3,"featured_media":8261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[20,305],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Recession Is the Best Time to Become a Creator - Artlist Blog<\/title>\n<meta name=\"description\" content=\"The word recession is on everyone&#039;s lips, but here&#039;s why it may not be the worst thing for creators. 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