{"id":9913,"date":"2023-01-29T08:04:21","date_gmt":"2023-01-29T08:04:21","guid":{"rendered":"https:\/\/new-blog.artlist.io\/blog\/?p=9913"},"modified":"2024-01-10T10:50:41","modified_gmt":"2024-01-10T10:50:41","slug":"youtube-podcasts-monitization","status":"publish","type":"post","link":"https:\/\/new-blog.artlist.io\/blog\/youtube-podcasts-monitization\/","title":{"rendered":"YouTube Podcasts: Why You Should Get In On the Action"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">YouTube has almost single-handedly changed the way we consume video content. With over 2 billion monthly active users, it&#8217;s the second most popular website in the world. Beyond being a place for music videos, or movie trailers, you can find tutorials for just about anything \u2014 commentary, criticism, global and local news, human interest pieces and the list goes on. So it would only make sense that in 2023, YouTube is expanding into the podcast game too, and not a moment too soon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of today there are more than 450 million podcast listeners globally, and that number is expected to grow to more than 500 million by the end of 2024. Spotify and Apple Music are already deep in the world of podcasting, with Spotify spending $3.5 billion on audio shows. Out of the more than 5 million podcasts currently available, you can find 3.6 million of them on Spotify already. However, YouTube is offering some serious money to get podcasters over to their platform \u2014 a huge perk for the creator community.<\/span><\/p>\n<p><iframe title=\"Why start a video podcast in 2023? #creatoreconomy #Shorts\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lv_3jJzXSyM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><b>Why you should start a podcast on YouTube<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To kickstart their new focus, YouTube is offering a grant starting at $50,000 for individual creators and up to $300,000 to established podcast networks for video formats of podcasts. Data has also shown that videos with the label \u201cpodcast\u201d can get more than twice as many views if they include video content and not just a still image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most popular video podcasts on YouTube today include \u201cThe Joe Rogan Experience,\u201d \u201cTech Talk,\u201d and \u201cVox.\u201d Each one has millions of subscribers, and has grown to the point of branded merchandise and live events.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The opportunity for new creators to build a community around their podcast on a platform like YouTube is already pretty promising. YouTube is free to use, and has a lot of tools built-in for easily uploading and monetizing videos. Meanwhile, established creators don\u2019t need to see this as a huge new undertaking either. Pivoting podcasts into video doesn\u2019t have to involve a complete niche change.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logan Paul\u2019s YouTube podcast \u201cIMPAULSIVE\u201d has over 4 million subscribers, and is a <a href=\"https:\/\/artlist.io\/blog\/how-to-live-stream-on-youtube\/\">live recording<\/a> of a traditional podcast taping in a sound studio. Similar in format is Cody Ko and Noel Miller\u2019s \u201cTiny Meat Gang\u201d podcast, which currently has 1.2 million subscribers. New to the video podcasting game are Noah Peck and Larray of the podcast \u201cPut A Sock In It,\u201d and &#8220;The Diary of a CEO&#8221; with Steven Barlett, that has already managed to amass 4.51M subscribers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For podcasters who have specific licensing deals or don\u2019t want to upload all of their content in video format, they can upload snippets of their podcasts to YouTube, growing their exposure beyond an audio-only platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hugely popular \u201cMy Favorite Murder\u201d podcast has been so successful that hosts Karen Kilgariff and Georgia Hardstark were listed in Forbes as the second highest earning podcasters worldwide, and while they don\u2019t upload live recordings of their studio sessions, you can find short animated videos on YouTube with ten of thousands of views.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"183\" 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4.31487 9.94979C2.8254 9.94979 1.38199 9.91907 0 9.85765V8.48334L3.43194 1.08203ZM1.90407 8.39121C2.71023 8.41424 3.51639 8.42192 4.31487 8.42192C5.12103 8.42192 5.92719 8.40657 6.72567 8.39121L4.31487 3.18572L1.90407 8.39121Z\" fill=\"#FFDA2A\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a5fae72 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5fae72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8923b52\" data-id=\"8923b52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0dbb3b elementor-widget elementor-widget-heading\" data-id=\"f0dbb3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get all you need to create the perfect video <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef28e12\" data-id=\"ef28e12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b41380 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-startfree elementor-widget elementor-widget-button\" data-id=\"1b41380\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/start-now\/?utm_source=blog_middle_banner\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start  Free Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37797f8 elementor-mobile-align-justify elementor-align-justify elementor-widget__width-initial external-link-event event-midpage-pricing elementor-widget elementor-widget-button\" data-id=\"37797f8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/artlist.io\/page\/pricing\/max\/?utm_source=blog_middle_banner\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<h2><b>Wrapping up YouTube podcasts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So what does this mean for podcasters and creators? YouTube has officially entered the world of podcasting and the benefits for everyone are plain to see. It\u2019s an ideal avenue to increase exposure, <\/span><a href=\"https:\/\/artlist.io\/blog\/how-to-grow-your-youtube-channel\/\"><span style=\"font-weight: 400;\">grow your YouTube channel<\/span><\/a><span style=\"font-weight: 400;\"> and audience, and further monetize your content. By simply recording a live podcasting session you already have your video podcast ready to go, and on a platform as popular as YouTube, the possibilities are exciting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to <\/span><a href=\"https:\/\/artlist.io\/blog\/how-to-start-your-own-podcast-a-step-by-step-guide\/\"><span style=\"font-weight: 400;\">start your own podcast<\/span><\/a><span style=\"font-weight: 400;\">? Find <\/span><a href=\"https:\/\/artlist.io\/royalty-free-music\"><span style=\"font-weight: 400;\">royalty-free music<\/span><\/a><span style=\"font-weight: 400;\"> for your first podcast.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has almost single-handedly changed the way we consume video content. With over 2 billion monthly active users, it&#8217;s the second most popular website in the world. Beyond being a place for music videos, or movie trailers, you can find tutorials for just about anything \u2014 commentary, criticism, global and local news, human interest pieces [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[581],"tags":[316,80,481],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Video Podcasts Monetization | Artlist Blog<\/title>\n<meta name=\"description\" content=\"Learn why now is the perfect time to start your video podcast on YouTube, and find out how to monetize it like a pro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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