Big Game Ad Challenge 2026

2.  Responsibilities and Compliance

2.1 Branding Guidelines – NFL-Related Content

You may not use any trademarked or protected terms, including but not limited to “Super Bowl,” “Superbowl,” “Super Sunday®,” “Gameday®,” “Back to Football®,” or “1st and Goal®.”

You may not reference, depict, or imply any specific NFL team, including team names, mascots, colors, or other identifiable branding.

You may not include any NFL, Super Bowl, or team logos in your creative materials.

You may not use the name, likeness, image, or identity of any real football player.

All creative materials must rely solely on generic football-related themes, symbols, and imagery.

2.2 Responsibility for Content. You are solely responsible for everything you create, submit, publish, or distribute in connection with this promotion. You represent and warrant that your Short Video complies with all applicable laws and regulations and does not infringe upon any third-party rights. Artlist shall bear no responsibility or liability for any Short Video created or published by you. You agree to indemnify and hold the Company harmless from third-party claims and reasonable costs (including attorneys’ fees) arising from your Short Video, to the extent it infringes third-party intellectual property rights or does not comply with applicable NFL-related branding guidelines.

2.3 Forbidden Uses. By participating, you are also bound by Section 11 of Artlist’s License - “Forbidden Use of Assets and AI Services” (collectively, the “Company Terms”), available at: https://al2.gfxtoolz.com/help-center/privacy-terms/artlist-license/. You agree not to create, publish, distribute, use, or encourage the use of any content, including your Short Video, that violates the Company's License.

2.4 Use of Company Brand and Reputation. You may use the Company’s brand names and trademarks solely to the extent necessary to participate in this promotion and in accordance with these Terms. You shall present the Company in a positive and non-defamatory manner and shall not engage in any conduct that may harm the reputation of the Company, its affiliates, or its employees.

The Company reserves the right, at its sole discretion, to request the removal of your Short Video and any related links. You agree to promptly comply with any such request.

2.5 Prohibition on Ad Hijacking. You agree not to engage in any form of ad hijacking, including but not limited to impersonating the Company or misrepresenting an affiliation with the Company.

Without limiting the foregoing, you expressly agree: (i) Not to bid on the Company’s brand names, trademarks, or any misspellings or confusingly similar variations thereof, including but not limited to “Artlist,”; (ii) Not to use the Company’s brand names or trademarks in any ad copy, metadata, or display URLs; (iii) To include the Company’s brand names and trademarks as negative keywords (phrase match) in any paid advertising campaigns to prevent ads from appearing in searches for the Company’s branded terms; and (iv) To comply with any additional requirements communicated by the Company in connection with this promotion.

3.  If you win

3.1 If you win, you get a $60,000 USD award (or, if legally required, a substitute equivalent prize), to be paid in installments as outlined in the Winner’s Agreement. The winner is responsible for paying all applicable taxes related to the funds received. If any taxes must be withheld or paid by Artlist on the winner’s behalf, Artlist may withhold or deduct those amounts from the payment as required by law.

3.2 The winner agrees that Artlist may announce the winner and share the winner’s name, image, likeness, voice, and submitted content (including photos and videos) as part of awarding the prize, ensuring transparency, and promoting the Contest and Artlist’s services. This may be done across Artlist’s channels and media, worldwide, without additional compensation, where permitted by law. Additionally, the winner may be invited to take part in a live or virtual interview, to be featured by Artlist.

4. Important Notes

4.1 Eligibility
To participate, you must:

• Be 18 years of age or older.
• Not be an employee or immediate family member of Artlist.
• Not reside in a country subject to U.S. or EU sanctions.
• Fully agree to and comply with these Terms.

4.2. Communication. Artlist will contact you via the social media account where you added our tag. You are responsible for checking your messages. If we cannot reach you, or you do not respond within 24 hours, we may move on to an alternate winner. 

4.3 Additional clarifications

• This is a Contest. It does not guarantee the award.Only the selected winner will sign a formal Winner’s Agreement and receive the $60k award. The decision is final. Artlist may choose not to award the prize if no submission meets the expected standard.
• Artlist reserves the right to disqualify any participant who, in Artlist’s sole discretion, violates these Terms and Conditions, tampers with the entry process, uses automated means or fraudulent methods, violates applicable platform rules, or engages in any conduct that undermines the fairness or integrity of the Contest.
• Artlist reserves the right to cancel, pause, modify, or change the Contest at any time, including due to technical issues, fraud, legal requirements or events beyond Artlist’s reasonable control.
• The use of your AI generation credits is within your discretion. There will be no reimbursement of credits regardless of Contests’s results. Participation is available to everyone, and you may try the tools and enter the Contest for free via our Free Trial, no purchase or payment is necessary to enter or win the Contest.
• Personal information collected in connection with the Contest will be used solely for administering the Contest and in accordance with Artlist’s Privacy Policy.
• These Terms are governed by the laws of the State of New York. Any disputes will be resolved in New York courts.

5. Contest Schedule

All Short Videos must be published and include the specified tag by the Publication Deadline. Late publications will not be considered.

Have questions? 

For questions, reach out to our support team here.