From dream brief to
Big Game ad in 5 days
See how Artlist’s creative team used its own AI Toolkit to make a Big Game ad.
The mission
Days before the Big Game, Artlist’s creative team took on their ultimate dream project: Create a Big Game commercial for the world’s biggest stage.
With three winning ideas, we split the team to develop them all at the same time.
Creative process
01
Ideation & scripting
Using Artlist AI tools, we had the freedom to push concepts to the limit — ideating the visuals and building scripts at full speed.
02
AI generation
Image by image, scene by scene, the stories came to life. We guided the creative vision, while AI powered the execution.
03
Final edit & delivery
Final touches, internal pitches, and the ultimate decision. We shipped the ad that tells the story best; you can't fake the timeline.
the results
The three final ads
official big game ad
the real-time reference
This ad shows that Artlist’s AI tools can be used to ideate and execute a prime-time ad in only 5 days. The best way to do that? Use the best of the Big Game ads from 2026 for inspiration, and turn them on their heads. This concept proves the point: By referencing the ads of 2026, we really did create a Big Game ad in 5 days.
The homage to the icons
We reimagine the most iconic Big Game spots from the last 40 years — the ones that defined culture. Using Artlist assets and tools, we reconstruct these classic moments, honoring the past while proving that timeless creativity can now be achieved more efficiently than ever.
The future of the ad industry
Why wait for next year? We skip 2026 entirely to imagine the future commercials of 2027. Created 100% with Artlist AI, these ads push the limits of creativity, visualizing over-the-top, and outrageous concepts that traditional production can’t touch yet.
Behind the scenes
Go deeper into the story
Take a behind-the-scenes look into how the Artlist's in-house creative team worked together and leveraged AI to create three unforgettable ads.
Now it’s your turn
You’ve seen what’s possible, what will you create? Join the Big Game Ad Challenge for a chance to win $60,000.