Video content for today’s education - Artlist Blog
Why creative teams in education need to think like brands Why creative teams in education need to think like brands Why creative teams in education need to think like brands Why creative teams in education need to think like brands Why creative teams in education need to think like brands

Highlights

Explore how educational institutions are creating faster, smarter, and more unified content across departments.
Learn how Artlist empowers teams with high-quality, ready-to-use assets that resonate with modern, global student audiences.
Discover how colleges and schools are transforming sports, recruitment, and learning content into on-brand experiences that rival top-tier media productions.

Table of contents

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Across campuses and online platforms, content has become the connective tissue of modern education. From recruitment campaigns and campus culture videos to explainer animations and online courses, institutions are producing more video content than ever, often with lean creative teams and tight timelines.

But the best education brands know that how something looks, sounds, and feels can shape how it’s remembered. That’s where Artlist comes in, giving education teams the tools to create not just more content, but better and more meaningful content.

The content gap in higher ed

Think of your last institutional video project. You likely needed something inspiring, something polished, something on-brand. But maybe your music didn’t work. Or your stock footage didn’t reflect your student body. Or you were stuck in back-and-forths about usage rights or licensing terms.

Now imagine how much time you could get back without all of that.

You can have one platform for your team, whether they are centralized or spread across faculties, with instant access to high-quality, royalty-free music, footage, templates, and AI tools. They don’t have to second-guess what’s cleared for social media, what can be used, what has been used, or what fits the campaign.

That’s the kind of creative freedom Artlist gives institutions.

Building like a brand, not a bureaucracy

Educational institutions aren’t typically known for speed. But today’s students expect content that’s fast, fluent, and visually sophisticated. They scroll, click, and consume media like any other audience, and they compare what they see to the best online.

Students don’t differentiate between a video from your marketing department and a campaign from Nike. And neither should you. That’s why top-quality educational content is essential today to make an impact. 

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Artlist helps education teams move with the agility of top brands. That means:

  • Creative alignment across departments
  • Faster turnarounds with AI-powered tools
  • Global, inclusive content that resonates across cultures

As Jared Brown, Director of Innovative Education Studios, University of South Florida, puts it: 

“Artlist has become a part of our everyday production workflow. From music to stock footage, Artlist’s library gives us seemingly endless options for everything from brainstorming and pre-vis to final cut. Efficiency is key for us, and having a one-stop shop for all of these elements is invaluable.”

A catalog that reflects the world students live in

Representation matters in the class and on screen. That’s why Artlist’s catalog is curated by world-class artists from around the globe. Whether you’re producing a diversity recruitment spot, a language-learning module, or an international orientation video, you’ll find footage, music, and AI voiceovers that reflect the cultures and identities of your students.

Because today’s learners want to see themselves, and hear themselves, in your content. For global education institutions, you need assets that connect to your students everywhere, and Artlist helps you to do just that. 

“After trying out several stock sound services, we’d stick to Artlist because we always find what we’re looking for, and the experience is one of exciting exploration in the world of creative riches. A colorful media fair! We’re grateful to Artlist for constantly adding features and expanding their catalog, and for great customer service.”
Yehuda Gilead, Frontend Software Engineer, Chegg

More speed. Less stress.

For creative and marketing teams, the biggest barrier to content production is the complexity around usage rights. The time spent searching for assets that are safe to use. Also, last-minute revisions, security concerns, and budget approvals can consume a significant amount of time and hinder creativity.

Artlist simplifies all of that.

  • One license covers everything institution-wide
  • Unlimited use across any platform, region, or format
  • Institution-wide SSO means secure access for all teams

Your faculty can pull a track for a lecture video. Your comms team can build a campaign without a compliance check. Your student reps can create a graduation montage, and it’s all covered.

Designed for education at scale

Artlist is built to support education at every level, from universities and colleges to academies and e-learning platforms. That includes:

  • Academic content and online course production
  • Student recruitment and brand-building videos
  • Internal communications, events, and livestreams
  • Social-first campaigns that drive engagement

No matter the format or audience, your team can scale production without scaling complexity.

The team from Skillshare emphasize, “Introducing Artlist has been a huge win for our teachers and team. They love the high-quality music, sound effects, and footage. Finding the right music used to be a challenge — now it’s a joy.”

Sports content is a campus growth engine

College sports are a cornerstone of campus culture—and a major incentive for prospective students. Each year, over 180,000 student-athletes receive athletic scholarships in the U.S. alone, helping colleges attract top talent from across the country and around the world.

Successful sports programs also drive serious revenue: In 2023, the NCAA generated $1.3 billion, with much of it flowing back to schools through media rights, sponsorships, and tournament participation. At the institutional level, championship seasons often lead to spikes in applications, donations, and alumni engagement.

This isn’t just tradition — it’s strategy. Sports fuel enrollment, school pride, and national visibility. And increasingly, the quality of a school’s sports content is a reflection of its brand.

That’s why creative and marketing teams need to think like sports media studios, producing fast, high-impact content that captures emotion, drives engagement, and brings the energy of game day to videos.

With Artlist, your team can turn these moments into brand-defining stories. From scholarship announcements to social-ready game recaps, you’ll have the music, footage, templates, and more to create content that captures the moment. 

So many students create their own content these days. Whether it’s a student-led video or a university project, Artlist helps maintain the high quality they’re used to — content that feels authentic and impactful. It’s why so many search for Artlist for students.

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Why it matters

Education is so much about delivering information and creating experiences that stick. And great creative content makes that possible.

Whether you’re welcoming new students, launching a groundbreaking initiative, or developing an immersive learning platform, what you put out into the world is a reflection of who you are as an institution.

Artlist helps you show up with content that’s clear, captivating, and unmistakably yours.

Let’s build your content engine

The world of education is changing. Students are more connected, content-savvy, and diverse than ever. Your institution’s ability to communicate visually — and do it well — has never been more important.

With Artlist, you get the creative tools and peace of mind to meet that moment. 

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About the author

Laura Ramsay is the Copywriting Team Lead at Artlist. With experience in content brand marketing, B2B, and enterprise, she combines strategic content creation with experience building and managing in-house and freelance teams. She transforms complex ideas into content that drives business impact. Connect with Laura on LinkedIn.
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