The conversation around AI has just changed. We gathered the world’s top AI creators, industry leaders, and experts in New York City to mark a pivotal moment in the industry.
For the last year, Generative AI has been dominated by two things: excitement and chaos. While a lot of creators are excited about the potential, the feeling of exhaustion has been creeping in. Creators are tired of jumping between five different subscriptions, frustrated with random prompts, and hoping for a usable result.
At our NYC event, we announced that this era of fragmentation is officially over.
We unveiled our most ambitious product roadmap to date — a complete ecosystem designed to take you from generating random clips to producing professional work.
Here is everything we announced, from what you can use today to what’s coming next.
Available now: The AI Toolkit
The biggest pain point we hear from professional creators isn’t a lack of tools; it’s a lack of focus. When your workflow is scattered across a dozen browser tabs, your creativity suffers.
We built the Artlist AI Toolkit to solve this problem.
The AI Toolkit is the most organized platform for creators. It combines the industry’s leading AI models and tools into one seamless, secure environment. Instead of piecing together a workflow, you now have a single destination where you can generate video, images, and voiceovers without breaking up your flow.
As Roee Peled, Artlist’s CPTO, explained onstage, this ecosystem is built to give you the best of both worlds: “While the Studio is all about structure and control, the Toolkit is about creative freedom and unlimited possibilities.”
He emphasized that this is a living platform that grows alongside the industry, solving the issue of constantly chasing the ‘newest’ tool: “When a new model comes out, whether it’s Veo 4 or something else, it will be available in one single interface, and it is your trusted source for the latest features, what’s possible, and everything you need.”
The new model: Artlist Original 1.0
A highlight of the launch was the reveal of Artlist Original 1.0, Artlist’s first proprietary image generation model, trained exclusively on our own premium catalog of high-quality, original footage.
The result? The most cinematic image generation model delivering high-quality outputs that look like film stills across four aesthetic styles:
- Cinematic: For high-drama, filmic looks.
- Commercial: For bright, clean, advertising-ready visuals.
- Indie: For a raw, authentic, documentary feel.
- Professional: For sharp, corporate, and broadcast standards.
This is available right now inside the AI Toolkit.
Coming soon: Artlist Studio
The final announcement solves one of the biggest problems in the industry: Control.
This Spring, we are changing the game with Artlist Studio. Artlist Studio is the first true AI production platform, giving you total visual control over every stage of the creation process. What does that look like?
Cast your characters: Don’t just generate a random face. Design a consistent character and keep them across your story.
Scout locations: Build the world your story needs, down to the texture of the walls and the lighting in the room.
Direct the shot: Control the camera movement and the action frame by frame.
As our CINO, Joshua Davies, shared at the event: “Artlist Studio isn’t here to replicate the process of creation, but to replicate the best parts of creating. The thought process and decision-making that make what we do so human.”
The new era has begun
The feedback and excitement from the creators in NYC was unanimous: this is exactly what the industry has been waiting for.
The days of disjointed, random AI generation are behind us. We are moving into an era of AI Production — where consistency, control, and quality are the standard, not the exception.
As Ira Belsky, Artlist Co-Founder and Co-CEO, announced: “Artlist Studio embodies our vision for the future, a future of maximum control. It’s not about endlessly prompting or tedious work, but creative decision-making, made in intuitive ways. It’s time to take control back.”
But having the right tools is only half the story. To truly take control, we also need to rethink how we work.
The new workflow: Circular and hybrid
Liran Friedman, VP Brand Marketing, Artlist, took the stage to share how his internal team is already using these tools to impact the bottom line.
Liran explained that the old “linear process”, where a mistake on set can ruin the budget, is dying. With AI, his team has moved to a circular workflow. They can edit, shoot, and generate simultaneously. They aren’t fixing mistakes in post, instead, they are creating solutions on the spot.
He also addressed the skepticism of filmmakers by introducing the “hybrid workflow”: spending the budget on human talent, while using AI to replace expensive logistics.
He walked the audience through a recent commercial where they replaced a single background shot with AI. It allowed them to take a $500k budget and put $50 million of production value on screen.
The impact is drastic. Liran shared that Artlist has reduced production costs by 80% and cut delivery times from 3 months to 3 days. This has huge implications for studios and production companies that rely on quality and consistency.
What the industry insiders say
To end the event, a powerhouse panel featuring Bernie Milan (Google Cloud), Rourke Sefton-Minns (AI Educator), and Ira Belsky (Artlist) took to the stage.
The belief in a bright future where AI tools provide more control to creators was inspiring. Rourke noted that as tools improve, creators must stop just editing and start directing. Bernie gave a behind-the-scenes look at Google Cloud, confirming that the quality leap we saw this year is just the beginning. And, the final verdict from the panel is that while AI lowers technical barriers, taste and creativity remain as valuable as ever.
The AI Toolkit and Artlist Original 1.0 are available to try right now. And for those ready to take control, the waitlist for Artlist Studio is open.
Watch the full event here and start creating with Artlist today.
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