“Getting the message that we were going to work on a Big Game ad was a dream come true,” shares Gili Aharoni, Creative Director at Artlist.
Working in the video creation industry, it’s the ultimate brief. “I couldn’t sleep the first night, a mixture of adrenaline, ideas, and excitement about what we could do.” Usually, a brief of this magnitude comes with months of lead time — but this was different.
The catch? We had just 5 days to create it
In the old world, without AI image, video, and voiceover generation, this timeline would have been impossible. Thanks to the Artlist AI Toolkit, with every leading AI model and tool in one place, the possibilities are now endless. Ideas can be conceived, visualized, shared, and iterated in real time — and now record time.
The stakes were high
The in-house creative team at Artlist is no stranger to fast-paced creation, having developed a well-oiled machine and smooth workflow over the past six months. But the stakes were especially high.
“This is the Super Bowl, the biggest stage in the world for creative expression”, enthuses Amir Hemed, Creative Director. “We’re alongside the biggest brands in the world, making a bold statement and using AI so openly.”
This was the entire point. The message behind the ad is proving that high-end video production with AI tools is possible.
Divide and conquer
From the kickoff call, we immediately came together to define the message and concept. With so many ideas and directions to take, we split the room into three smaller teams. Each team worked on a different creative direction, focusing on telling the Artlist story in the most impactful way.
With so many ideas flowing, the rapid pace helped instantly to separate the good from the not-so-good. “We didn’t just want to make an ad; we wanted to prove the speed of execution and show that high-end video production is possible with Artlist,” said Shahar Aizenberg, CMO at Artlist. “This ad is a statement to the industry. We are betting on ourselves by using our own platform to deliver a message: the future of video creation is here, it is fast, and it is accessible to everyone.”
The 3 concepts: Super Bowl ads of the past, present, and future
1. The homage to the icons
As creators who love the industry, we wanted to pay tribute to the most iconic Super Bowl ads over the years. We looked back at the giants, from the cinematic rebellion of Apple’s “1984” to the absurdity of Puppy Monkey Baby.
The ad follows two friends on a call, one at home with a laptop open, using Artlist’s AI tools to recreate some of the most recognizable Super Bowl ads ever made, including iconic campaigns from Old Spice and GoDaddy. As the conversation unfolds, the screen fills with AI-powered spins on those classics, all made by one guy at home on his couch with Artlist’s AI tools.
The team did in fact recreate these classic moments with Artlist AI tools, honoring their ongoing cultural relevance and proving that timeless creativity still holds the most value.
“This is my favorite part,” says Itzik Cohen, Creative Director. “We push ideas to their limit — the insight, hook, and visuals. AI helps us share ideas instantly and perfect the story. Creating these ads is an honor, so our tribute celebrates the work we love.”
2. The real-time reference and Artlist’s official Big Game ad
This was the concept we ran and the ultimate high-wire act. The spot opens from behind the scenes of some of the 2026 Super Bowl commercials. Pulling clear nods to Pepsi’s Super Bowl LX polar bear moment, Budweiser’s legacy-driven storytelling, and Fanatics, Bud Light, Budweiser, Instacart, and Pepsi. Commercials that took massive teams, timelines, and resources to produce.
Lead Creative Director Gili Aharoni shares: “We needed something that couldn’t be disputed. By referencing ads that just aired, we clearly prove this was created in just a few days.”
3. The future of the ad industry
AI tools are only going to evolve and get better with time. With that concept in mind, we skip 2026 entirely to imagine the future commercials of 2027. These ads show the limits of creativity pushed to the edge — imagining the future outrageous stunts, drinks, snacks, and car ads that not only are we familiar with, but we also look forward to watching for their sheer spectacle.
The execution: Human vision, AI power
Visually, this project was a leap forward. The team used Nano Banana Pro for image generation and visualization, Seedance 1.5, and Kling 2.6 for motion and video scenes — chosen for their ability to deliver the cinematic aesthetic the brief demanded. The high detail, consistency, and fluid motion these tools provide meant the results adhered precisely to the style they prompted.
But the tech was only half of the story. It took genuinely talented creative directors with brilliant ideas and wild imagination to pull off something this ambitious in such a tight timeframe. The execution draws on years of creative experience — learning what works, how to tell a story, and how to apply that knowledge to AI tools. But ultimately, it was the team that created the magic. The AI gave them speed and power; human creativity made it unforgettable.
The industry impact
The campaign serves as a live proof-of-concept for the power of the Artlist ecosystem. While traditional Super Bowl commercials usually take months of planning and cost millions of dollars in production budgets, Artlist used its own AI Toolkit to achieve broadcast-quality results at unprecedented speed.
Artlist’s debut challenges the industry status quo, highlighting three new truths:
- Speed is the new standard: What used to take months now takes days.
- AI is production quality: The platform’s AI tools are capable of Big Game-caliber output.
- Creativity is accessible: Anyone with an idea can now execute at the highest level.
Now, it’s your turn
To celebrate Artlist’s debut Big Game ad, we’re inviting you into the action. Using the same brief — but with a little more time — enter the Artlist Big Game Ad Challenge and create your own spot using only Artlist’s AI tools for a chance to win $60,000. Learn more about the challenge here.
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