Artlist and Canva’s symphony for brands
In today’s digital and business landscape, the creator economy and the rise of social media platforms like Facebook, Instagram, and TikTok have become a driving force, transforming how we produce, share, and consume content. The way we communicate, both personally and at work, has forever changed and demand for visual content, particularly video, has skyrocketed. However, our attention spans are shrinking at record rates. Creating engaging, high-quality visual content is more important than ever in order to cut through the clutter and have a significant impact.
As Tanya Raheja, Head of Content, Canva points out, “Most business leaders are now investing in visual platforms and prioritizing design literacy for all of their employees. The need to create content is no longer limited to designers and creatives, but is something all teams need to navigate in order to communicate ideas effectively, stand out and achieve their goals. Pairing high-quality visual ingredients with accessible design tools like Canva makes it possible for teams to achieve the best possible outcome.”
Recognizing this need, Artlist and Canva have partnered to empower businesses and creators by providing access to a selection of Artlist’s high-quality music and footage directly within Canva, enhancing the toolkit for creators everywhere.
Impact of the creator economy
The creator economy is all about individuals using digital platforms and tools to turn their creative passions into profitable careers. This shift has made it easier than ever for people to share their work with global audiences and make a living from their creativity.
Technology and platforms like Artlist and Canva play a crucial role in this, empowering businesses to achieve their goals by providing the resources and reach needed to connect with their target audiences effectively.
Creators need high-quality, user-friendly resources like royalty-free music, footage, SFX, video templates, and more at their fingertips to efficiently manage their growing content needs. This is especially true in the business world. Amit Ashkenazi, Chief Strategy Officer at Artlist, says, “Every brand is now in the content business. Brands are fiercely trying to grab their audience’s attention. Those that will succeed in 2024 will engage their audience with genuine creativity and the right visuals, music, videos, and more.”
According to Canva, visual communication within organizations has been shown to increase efficiency by 90%, and 89% of business leaders surveyed agree it has a positive return on investment. The race for attention presents a challenge for businesses looking to engage their employees and customers. However, with the right assets and tools, brands also have significant opportunities to play and win.
Artlist and Canva: Pioneering the future of creation
Both Artlist and Canva are revolutionizing the creative industry and the way companies do business. Artlist, through its high-quality assets for visual creation, is used by some of the world’s biggest brands and Canva by democratizing design and providing accessible tools for brands to engage their audiences.
According to Artlist’s Amit Ashkenazi, “There is a natural synergy between Artlist and Canva, and we’re excited to forge this partnership in order to empower the creator’s toolkit and continue to pursue our mission to enable people to create without limits”. Brands and creators alike can now take advantage of this partnership by accessing ready-to-use social media, video creation, and presentation templates in Canva. There’s a template for every topic, so whether you choose to customize a template or start from scratch — you can easily revolutionize your content creation experience with the highest quality footage and music from Artlist, ready to drag and drop into the Canva Editor.
Check out the Canva x Artlist templates
Businesses can also reimagine how they communicate with employees and key stakeholders by adding Artlist music and footage to internal communications videos and presentations. Music can enhance the mood and tone, grab attention, improve comprehension, and create a memorable experience.
The impact of music in brand videos
Music plays an important role in elevating video content, transforming it from simply visually appealing to emotionally compelling. It acts as a universal language, helps set the tone and pace, enhances storytelling, and creates emotions that can deeply resonate with viewers.
Whether it’s a short social media video, a hype reel, or an investor presentation, the right soundtrack can turn a business win into an explosion of applause, a purpose-driven campaign into a touching experience that tugs at the heartstrings, or a product launch into a pulse-pounding reveal. Music also plays a crucial role in viewer engagement, as it can make content more memorable and shareable, encouraging viewers to connect with the video on a personal level and share it with others.
However, brands need to be sure they have the legal rights to use any music they add to their video content. The integration of Artlist with Canva directly addresses this challenge, providing a seamless solution for brands. Through this collaboration, users gain access to a vast library of high-quality, royalty-free songs, empowering them to elevate their video content with the perfect soundtrack. Amit Ashkenazi of Artlist adds: “This integration simplifies the creative process, allowing brands to focus on crafting compelling narratives while being assured that the music they use is fully licensed for commercial use.”
It’s a game-changer that streamlines content creation and secures peace of mind for businesses in a fast-paced digital environment. It ensures their videos resonate with audiences without legal concerns.
Wrapping up
The creator economy is all about individuals using digital platforms and tools to turn their creative passions into profitable careers. This shift has made it easier than ever for people to share their work with global audiences and make a living from their creativity. Technology and platforms play a crucial role in this, empowering businesses to achieve their goals by providing the resources and reach needed to connect with their target audiences effectively.
The partnership between Artlist and Canva highlights this synergy, offering brands access to top-quality music and video assets to create compelling content. In a visual economy where engaging content is key, this collaboration enables creators to elevate their work and captivate audiences like never before.
Check out the full Artlist catalog and Canva x Artlist templates to see how they can elevate your projects today.
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