Created by MiniMax, Hailuo 2.3 is a text to video and image to video AI model. It is designed around three core strengths: realistic motion, expressive character work, and visual stability across every frame. If you’re working on character-driven scenes, product showcases, or stylized short-form content, this model delivers the quality you need in an easy-to-use AI generator.
What makes Hailuo 2.3 different?
Hailuo 2.3 excels at producing single-shot clips with smooth temporal coherence and natural physics. It handles both realistic and stylized aesthetics — from cinematic moments to anime-influenced work — while maintaining consistent style throughout your footage.
Two variants give you flexibility
- Hailuo 2.3 (Standard and Pro): Supports both text to video and image to video generation with balanced quality and motion smoothness.
- Hailuo 2.3 Fast and Fast Pro: Currently supports image to video only, optimized for speed with up to 50% cost reduction. This option is ideal when you’re iterating quickly or testing concepts before committing to the final output.
If you need text to video generation, use the Standard or Pro models. But for image to video workflows where speed matters, Fast delivers solid results at a fraction of the time and cost.
Technical details
- Modalities: Text to video (Standard and Pro only), Image to video (both models)
- Resolution: 768p or 1080p
- Duration: Hailuo 2.3 6,10 secs; Hailuo 2.3 Pro 5 secs; Hailuo 2.3 Fast 6 secs; Hailuo 2.3 Fast Pro 5,10 secs
- Frame Rate: 25 FPS
- Aspect Ratios: Image to video matches your input image’s ratio; text to video defaults to 16:9
Where Hailuo 2.3 shines
Different AI models suit different creators and different project needs. Understanding what Hailuo excels in will help you make the right choices.
Character performance
Hailuo 2.3 delivers some of the most expressive facial work in AI video generators right now. Micro-expressions, subtle gestures, and emotionally readable moments come through clearly. It handles full-body motion sequences — including complex choreography — with improved limb accuracy and minimal distortion.
Style consistency
The model maintains stable, high-quality visuals across styles, like anime and illustrative work. You won’t see the flicker that you sometimes get with AI when working outside of photorealism.
Motion physics
Natural physics means your subjects move like they’re grounded in reality. With Hailuo 2.3, camera movements, object interactions, and character actions feel believable rather than floating or artificial.
E-commerce and product work
Hailuo 2.3 is specifically tuned for product videos. Objects stay clear, stable, and in focus, solving the tracking issues that make some AI-generated product showcases unusable.
What creators need to keep in mind
It is also important to keep track of model limitations. Some of them can be advantageous, for example, if you are looking to create silent, short videos. Here’s what you need to know:
Single-shot generation: Hailuo 2.3 creates one continuous clip per prompt. If you need multi-shot sequences or scene transitions, you’ll need to use your editing software.
No audio: You’ll need to add sound, dialogue, or music separately. This is standard for most motion-focused AI video models, but worth planning for in your workflow.
How Hailuo 2.3 compares to other models
Understanding where Hailuo 2.3 fits in the current landscape will help you choose the right tool for each project.
Hailuo 2.3 vs. Sora 2
Sora 2 leads on hyper-realism, physics simulation, and native audio generation. It produces up to 12 second clips on Artlist with synchronized sound effects and dialogue built in.
Where Hailuo wins is speed and simplicity, particularly with the Fast variant. For everyday social content, character-focused work, and rapid iteration, Hailuo’s streamlined workflow gets you from concept to usable video faster.
If you need maximum realism with built-in audio for cinematic or narrative work, Sora is the stronger choice.
Hailuo 2.3 vs. Kling 2.6
Kling 2.6 brings native audio and exceptional cinematic camera control. It generates both visuals and sound in one go, handling dialogue, ambient effects, and music. Kling excels at high-action sequences with complex physics, such as acrobatics, fight choreography, and skating.
Where Hailuo pulls ahead is in character micro-expressions and facial performance. For expressive, emotion-driven character work and stylized aesthetics (especially anime), Hailuo delivers more nuanced results.
If your project centers on dynamic action with synchronized audio, Kling is your model. For character-driven emotional beats, Hailuo wins.
Hailuo 2.3 vs. Veo 3.1
Veo 3.1 offers studio-grade directorial control with tools like Start/End frame. It supports up to 4K resolution and 8-second clips. Veo excels in production environments when you need strict format control. However, it struggles with high-motion sequences — dancing, jumping, fast camera movement — where limbs can warp, and action can look sluggish.
Hailuo 2.3 handles dynamic motion and complex poses significantly better.
Choose Veo for controlled, high-resolution production work with less movement. Choose Hailuo when motion quality and character performance matter more than resolution.
For everyday creator workflows — social content, character work, product videos, and stylized short clips — Hailuo 2.3 offers the best balance of speed, simplicity, and motion quality. Sora wins on realism and audio integration. Kling leads on cinematic camera work and audio synthesis. Veo delivers studio-level control and resolution. Match the tool to the job.
Tips for using Hailuo 2.3
Here are some ideas from creators that will help you get the best results when using this video model.
Start Fast, finish with Standard or Pro: Use the Fast variant to explore framing, motion, and composition quickly. Once you’ve nailed the concept, switch to Hailou 2.3 Standard or Pro for your final, high-quality output.
Be specific about motion: Hailuo responds well to clear action commands when using text prompts. Instead of “person walking,” try “person walking slowly toward camera, looking down, then glancing up.”
Leverage style strengths: When working in anime, illustrative, or other styles, lean into Hailuo’s stability. These styles often break down in other models, but Hailuo maintains consistency.
Plan for audio: Since there’s no native audio generation, have your sound design workflow ready. Use Artlist’s vast library — whether it’s music, voiceover, or effects, you can add them in post-production.
Try Hailuo 2.3 in the Artlist AI Toolkit
Hailuo 2.3 is now available in the Artlist AI Toolkit, giving you access to Standard, Pro, and Fast variants alongside your existing workflow. Ready to see what it can do? Head to the Artlist AI Toolkit and start creating.
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