Video still drives growth, but the way we make it hasn’t kept pace. Long shoots, expensive crews, and weeks of edits slow teams down just when brands need more content than ever. AI video and voiceover tools finally offer another way: professional-looking videos made faster, cheaper, and at the scale today’s campaigns demand.
This article gives you an honest look at how to use AI for video: when it works best, how to build an efficient workflow, how many iterations it really takes, and where traditional production is still the better choice.
When AI makes sense — and when it doesn’t
AI-first production is a fit when you need stylized visuals, product shots, abstract worlds, or motion graphics. It’s also ideal if you need dozens of versions for testing or localization, or if your story works in short, modular shots instead of one long take.
A hybrid approach works when you want real people and real places but need AI for tricky transitions, set extensions, or creative worlds that would be too expensive to film. AI is great for when your budget doesn’t stretch to creating impossible or unattainable visuals. It also shines when you can reuse assets, product photos, or past footage.
Stick to a traditional shoot when you’re working with talent-heavy dialogue, complex live action, or legally sensitive scenes where synthetic media could create risk.
The business benefits of AI video
AI isn’t just about speed. AI for business changes the economics and possibilities of video:
- Faster turnaround: 20 hours saved each week on video creation. Move from concept to finished content in days, not weeks, helping brands react to market changes or campaigns instantly.
- Lower production costs: 85% savings on production costs, using AI without losing quality. No need for full crews, location rentals, or travel. Budgets shift from logistics to creative refinement.
- Scalable localization: Quickly translate and re-voice content with Artlist AI Voice Generator, including voice cloning to keep brand consistency and voice effects to match tone and emotion.
- Creative freedom: 5× more creative output without extra headcount. Test more ideas, styles, and messages because generating extra shots is cheap and fast.
- Reduced reshoot risk: If a shot doesn’t work, regenerate it instead of rescheduling talent or locations.
- On-demand iteration: Adjust look, pacing, and message late in the process without major cost spikes.
Who runs AI video production inside a company?
Every business is structured differently — some teams are large and specialized, others lean and multitasking — but the key is covering the essentials: creative direction, editing, prompting, and legal oversight. AI video works best when creative and marketing teams collaborate closely. Most companies see success when:
- A creative lead or marketing manager sets the vision and brand guardrails.
- An editor handles cleanup, compositing, and finishing.
- A prompt specialist or technically savvy creative iterates with the models.
- Legal or brand compliance reviews voice cloning permissions and AI disclosures.
This mix keeps speed high without losing quality or legal safety.
A streamlined AI-first workflow
Think of AI production as an agile cycle rather than a linear shoot schedule.
Step-by-step guide on how to use AI in your business day-to-day:
Write a sharp brief with one clear message, a target audience, and a short beat-by-beat story. Add a simple AI style guide, including reference images, colors, typography, and brand safety notes (what to avoid, like competitor logos or risky props).
Instead of scouting locations, generate style frames with an image model to check mood and lighting. Keep winning prompts in a “prompt deck,” so the team stays consistent.
Pick the model that works for your project and generate short clips in batches. Start broad, review results, then tighten prompts and camera notes until you get usable shots. Plan on a few quick rounds: 10–30 clips per batch, refine, repeat.
Bring your best clips into your editor (Premiere, After Effects, DaVinci). Stabilize, relight, fix glitches, and composite as needed. If you haven’t chosen a model with synced audio and sound design, add voiceover with Artlist AI Voiceover or record talent. This is also the time to choose music and SFX that match the story and mix for your delivery platforms.
Do a fast color pass to match shots, check legal and brand compliance, and add provenance markers like Content Credentials if required. Export masters and social cutdowns.
Most teams can now turn around a 30-second hero video plus cutdowns in 4–6 working days.
| Model | Best for |
| Text to Image | |
| Artlist Original 1.0 | Cinema-grade visuals and creative control for high-end storytelling. Aspect ratio: 16:9, 9:16., 1:1 Resolution: 720p, 1080p Max output images: 6 |
| GPT Image 1.5 | Photorealistic infographics and sharp text by OpenAI’s latest model. Aspect ratio: 1:1, 3:2, 2:3 Resolution: 1K Quality: High, medium, low Max input images: 6; Max outputs: 1 |
| Nano Banana Pro | State-of-the-art 4K visuals with flawless typography in any language. Aspect ratio: 1:1, 3:2, 2:3, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9 Resolution: 1K, 2K, 4K Max input images: 14; Max outputs: 4 |
| Grok Imagine | Creative, expressive image generation with fast results by xAI Aspect ratio: 1:1, 1:2, 2:1, 2:3, 3:2, 3:4, 4:3, 9:16, 16:9 Max input images: 3; Max outputs: 4 |
| Kling 3.0 | Cinematic visuals with strong style consistency for professional use Aspect ratio: 1:1, 2:3, 3:2, 3:4, 4:3, 16:9, 9:16 Resolution: 1K, 2K Max image input 3, max image output 6 Supports Negative Prompt |
| Kling O3 | High fidelity visuals with precise control over fine details Aspect ratio: 1:1, 3:2, 4:3, 9:16, 16:9. 2:3 Resolution: 1K, 2K, 4K Image input 10 output 9 |
| Seedream 4.5 | Versatile visuals with premium text rendering across diverse styles. Aspect ratio: 1:1, 3:4, 4:3, 16:9, 9:16, Resolution: 1K, 2K, 4K Max input images: 10; Max outputs: 6 |
| FLUX.2 Pro | Flagship Flux model delivering photorealism and precise color control. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| FLUX.2 Dev | High-fidelity visuals with precise color tuning for pro workflows. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| FLUX.2 Turbo | Fast, polished visuals for high-speed creative projects. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| FLUX.2 Flash | Lightning-fast image generation for real-time visual exploration. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| Nano Banana | Efficient, detailed image creation for high-volume production Aspect ratio: 1:1, 3:2, 2:3, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9 Resolution: 1K Max input images: 3; Max outputs: 4 |
| GPT Image 1.0 Mini | Fast, efficient image generation for rapid creative workflows. Aspect ratio: 1:1,2:3,3:2 Resolution: 1K Max input images: 10; Max outputs: 1 |
| Ideogram V3 | Unmatched text precision for graphic design, branding, and marketing. Aspect ratio: 16:9, 9:16, 1:1, 4:3, 3:4 Resolution: 1K Max outputs: 4 |
| Imagen 4.0 | High-speed image generation with industry-leading text rendering. Aspect ratio: 16:9, 9:16, 1:1, 4:3, 3:4 Resolution: 1K Max outputs: 4 Supports Negative Prompt |
| Imagen 4.0 Ultra | Maximum photorealism with 2K, print-ready image quality by Google. Aspect ratio: 16:9, 9:16, 1:1, 4:3, 3:4 Resolution: 2K Max outputs: 4 Supports Negative Prompt |
| Hunyuan Image V3 | Complex visuals with accurate text for smart infographic designs. Aspect ratio: 16:9, 9:16, 1:1, 4:3, 3:4 Resolution: 1K Max outputs: 4 Supports Negative Prompt |
| ImagineArt 1.5 | Hyper-realistic, natural visuals for marketing and product mockups. Aspect ratio: 1:1, 3:1, 1:3, 16:9, 9:16, 4:3, 3:4, 3:2, 2:3 Resolution: 1K Max outputs: 2 |
| Z-Image Turbo | Ultra-fast, high-fidelity images ideal for portraits and characters. Aspect ratio: 1:1, 4:3, 3:4, 16:9, 9:16 Resolution: 1K, 2K Max outputs: 4 |
Image to Image
| Model | Best for |
| GPT Image 1.5 | Photorealistic infographics and sharp text by OpenAI’s latest model. Aspect ratio: 1:1, 3:2, 2:3 Resolution: 1K Quality: High, medium, low Max input images: 6; Max outputs: 1 |
| Seedream 4.5 | Versatile visuals with premium text rendering across diverse styles. Aspect ratio: 1:1, 3:4, 4:3, 16:9, 9:16, Resolution: 1K, 2K, 4K Max input images: 10; Max outputs: 6 |
| Kling 3.0 | Cinematic visuals with strong style consistency for professional use Aspect ratio: 1:1, 2:3, 3:2, 3:4, 4:3, 16:9, 9:16 Resolution: 1K, 2K Max image input 3, max image output 6 Supports Negative Prompt |
| Kling O3 | High fidelity visuals with precise control over fine details Aspect ratio: 1:1, 3:2, 4:3, 9:16, 16:9. 2:3 Resolution: 1K, 2K, 4K Max image input 10; max output 9 |
| Nano Banana | Efficient, detailed image creation for high-volume production Aspect ratio: 1:1, 3:2, 2:3, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9 Resolution: 1K Max input images: 3; Max outputs: 4 |
| Nano Banana Pro | State-of-the-art 4K visuals with flawless typography in any language. Aspect ratio: 1:1, 3:2, 2:3, 3:4, 4:3, 4:5, 5:4, 9:16, 16:9, 21:9 Resolution: 1K, 2K, 4K Max input images: 14; Max outputs: 4 |
| Grok Imagine | Creative, expressive image generation with fast results by xAI Aspect ratio: 1:1, 1:2, 2:1, 2:3, 3:2, 3:4, 4:3, 9:16, 16:9 Max input images: 3; Max outputs: 4 |
| FLUX.2 Pro | Flagship Flux model delivering photorealism and precise color control. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| FLUX.2 Dev | High-fidelity visuals with precise color tuning for pro workflows. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| FLUX.2 Turbo | Fast, polished visuals for high-speed creative projects. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| FLUX.2 Flash | Lightning-fast image generation for real-time visual exploration. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K, 2K Max input images: 10; Max outputs: 6 |
| GPT Image 1.0 Mini | Fast, efficient image generation for rapid creative workflows. Aspect ratio: 1:1,2:3,3:2 Resolution: 1K Max input images: 10; Max outputs: 1 |
| Kling O1 Image | Pro-level visuals with style consistency and precise prompt control. Aspect ratio: 16:9, 9:16, 1:1, 4:3, 3:4, 21:9 Resolution: 1K, 2K Max input images: 10; Max outputs: 9 |
| Wan 2.6 Image | Diverse, stylized images for visual exploration and animation. Aspect ratio: 4:3, 3:4, 16:9, 9:16, 1:1 Resolution: 1K Max input images: 2; Max outputs: 2 |
Text to Video
Generate video using text prompts. Choose your model to get the best fit for your project.
| Model | Best for |
| Kling 2.6 Pro | Top-tier visuals, motion, and audio for pro-level productions. Aspect ratio: 16:9, 9:16, 1:1 Duration: 5, 10 seconds Resolution: 1080p (Full HD) Audio: With or without Supports Start Frame, Negative Prompting, Guidance Scale |
| Sora 2 | Ultra-realistic visuals with synced audio, ideal for social content. Duration: 4, 8, or 12 seconds Aspect ratio: Landscape (16:9); Portrait (9:16) Resolution: 720p (HD) Audio: With |
| Sora 2 Pro | OpenAI’s top model built for cinematic realism and high-end content. Duration: 4, 8, or 12 seconds Aspect ratio: Landscape (16:9); Portrait (9:16) Resolution: 720p (HD) or 1080p (Full HD) Audio: With |
| Veo 3.1 | Google’s leading model with perfect audio sync and prompt precision. Duration: 4, 6, 8 seconds Resolution: 720p, 1080p, 4K Aspect ratio: 16:9, 9:16 Audio: With or without Supports Start/End Frame, Negative Prompting |
| Veo 3.1 Fast | Fast storytelling with synced audio and advanced creative control. Duration: 4, 6, 8 seconds Resolution: 720p, 1080p, 4K Aspect ratio: 16:9, 9:16 Audio: With or without Supports Start/End Frame, Negative Prompting |
| Grok Imagine | Fast multi-shot video generation with synced audio by xAI. Resolution: 480p, 720p Aspect ratio: 1:1, 2:1, 2:3, 3:2, 3:4, 4:3, 9:16, 16:9 Duration: 1-15 seconds Audio: With Supports Start Frame |
| Kling 3.0 Pro | Cinematic video with rich narrative continuity and native audio Aspect ratio: 16:9, 9:16, 1:1 Duration: 3-15 seconds Resolution: 1080p Audio: with or without Shot type: Customize, Intelligent Supports Start/ End Frame, Negative Prompt |
| Kling 3.0 Standard | Consistent visuals with synced audio for fast video generation Aspect ratio: 16:9, 9:16, 1:1 Duration: 3-15 seconds Resolution: 1080p Audio: with or without Shot type: Customize, Intelligent Supports Start/ End Frame, Negative Prompt |
Kling O3 Pro | High-fidelity visuals with precise control over complex scenes Aspect ratio: 16:9, 9:16, 1:1 Duration: 3-15 seconds Resolution: 1080p Audio: with or without Supports Start/ End Frame |
| Kling O3 Standard | Fast-paced, polished video generation for quick interactions Aspect ratio: 16:9, 9:16, 1:1 Duration: 3-15 seconds Resolution: 1080p Audio: with or without Supports Strat/ End Frame |
| Wan 2.6 | Versatile artistic visuals for multi-shot storytelling and exploration. Duration: 5, 10, 15 seconds Resolution: 720p (HD) or 1080p (Full HD) Aspect ratio: 16:9, 9:16, 1:1, 4:3, 3:4 Audio: With Supports Start Frame, Negative Prompting |
| Kling 2.5 Turbo Pro | Fast, cinematic results with a deep understanding of complex prompts. Duration: 5,10 seconds Resolution: 1080p (Full HD) Aspect ratio: 16:9, 9:16, 1:1 Supports Start/End Frame, Negative Prompting, Guidance Scale |
| Seedance 1.5 Pro | Precise audio-visual sync with diverse artistic styles. Duration: 4-12 seconds Resolution: 480p, 720p Aspect ratio: 21:9, 16:9, 4:3, 1:1, 3:4, 9:16 Audio: With or without Supports Start/End Frame |
| Kling 1.6 | High-quality video with sharp detail and smooth motion. Duration: 5, 10 seconds Resolution: 720p (HD) or 1080p (Full HD) Aspect ratio: 16:9, 9:16, 1:1 Supports Start/End Frame, Negative Prompting, Guidance Scale |
| Kling 2.1 Master | Studio-quality visuals with enhanced depth and cinematic motion. Duration: 5, 10 seconds Resolution: 1080p (Full HD) Aspect ratio: 16:9, 9:16, 1:1 Supports Start/End Frame, Negative Prompting, Guidance Scale |
| Hailuo 2.3 | Stylized visuals with expressive characters, perfect for animation. Duration: 6, 10 seconds Resolution: 768p Aspect ratio: 16:9 Supports Start Frame |
| Hailuo 2.3 Pro | Cinematic detail and diverse styles for high-impact ads. Duration: 5 seconds Resolution: 1080p Aspect ratio: 16:9 Supports Start Frame |
| Seedance 1.0 Pro Fast | Pro results and fast iteration for consistent, multi-shot videos. Duration: 1-12 seconds Resolution: 480p, 720p, 1080p Aspect ratio: 21:9, 16:9, 4:3, 1:1, 3:4, 9:16 Supports Start Frame |
| LTX 2.0 Pro | Reliable, production-grade results for fast, professional workflows. Duration: 6,8,10 seconds Resolution: 1080p, 2K, 4K Aspect ratio: 16:9 Audio: With or without Supports Start Frame, Negative Prompting |
Image to Video
| Model | Best for |
| Kling 2.6 Pro | Top-tier visuals, motion, and audio for pro-level productions. Aspect ratio: 16:9, 9:16, 1:1 Duration: 5, 10 seconds Resolution: image dependent Audio: With or without Supports Start Frame, Negative Prompting, Guidance Scale |
| Kling 1.6 | High-quality video with sharp detail and smooth motion. Duration: 5, 10 seconds Resolution: 720p (HD) or 1080p (Full HD) Aspect ratio: image dependent Supports Start/End Frame, Negative Prompting, Guidance Scale |
| Sora 2 | Ultra-realistic visuals with synced audio, ideal for social content. Duration: 4, 8, or 12 seconds Aspect ratio: Landscape (16:9); Portrait (9:16) Resolution: 720p (HD) Audio: With |
| Sora 2 Pro | OpenAI’s top model built for cinematic realism and high-end content. Duration: 4, 8, or 12 seconds Aspect ratio: Landscape (16:9); Portrait (9:16) Resolution: 720p (HD) or 1080p (Full HD) Audio: With |
| Kling 3.0 Pro | Cinematic video with rich narrative continuity and native audio Aspect ratio: image dependent Duration: 3-15 seconds Resolution: 1080p Audio: with or without Shot type: Customize, Intelligent Supports Start/ End Frame, Negative Prompt |
| Kling 3.0 Standard | Cinematic video with rich narrative continuity and native audio Aspect ratio: image dependent Duration: 3-15 seconds Resolution: 1080p Audio: with or without Shot type: Customize, Intelligent Supports Start/ End Frame, Negative Prompt |
| Kling O3 Pro | High-fidelity visuals with precise control over complex scenes Aspect ratio: image dependent Duration: 3-15 seconds Resolution: 1080p Audio: with or without Supports Start/ End Frame |
| Kling O3 Standard | Fast-paced, polished video generation for quick interactions Aspect ratio: image dependent Duration: 3-15 seconds Resolution: 1080p Audio: with or without Supports Strat/ End Frame |
| Veo 3.1 | Google’s leading model with perfect audio sync and prompt precision. Duration: 4, 6, 8 seconds Resolution: 720p, 1080p, 4K Aspect ratio: 16:9, 9:16 Audio: With or without Supports Start/End Frame, Negative Prompting |
| Veo 3.1 Fast | Fast storytelling with synced audio and advanced creative control. Duration: 4, 6, 8 seconds Resolution: 720p, 1080p, 4K Aspect ratio: 16:9, 9:16 Audio: With or without Supports Start/End Frame, Negative Prompting |
| Grok Imagine | Fast multi-shot video generation with synced audio by xAI. Resolution: 480p, 720p Aspect ratio: 1:1, 2:1, 2:3, 3:2, 3:4, 4:3, 9:16, 16:9 Duration: 1-15 seconds Audio: With Supports Start Frame |
| Wan 2.6 | Versatile artistic visuals for multi-shot storytelling and exploration. Duration: 5, 10, 15 seconds Resolution: 720p (HD) or 1080p (Full HD) Aspect ratio: image dependent Audio: With Supports Start Frame, Negative Prompting |
| Kling 2.5 Turbo Pro | Fast, cinematic results with a deep understanding of complex prompts. Duration: 5,10 seconds Resolution: 1080p (Full HD) Aspect ratio: image dependent Supports Start/End Frame, Negative Prompting, Guidance Scale |
| Kling O1 Pro | High-end visuals and motion with advanced prompt understanding Duration: 5, 10 seconds Resolution: 1080p (Full HD) Aspect ratio: image dependent Supports Start/End Frame, |
| Seedance 1.5 Pro | Precise audio-visual sync with diverse artistic styles. Duration: 4-12 seconds Resolution: 480p, 720p Aspect ratio: 21:9, 16:9, 4:3, 1:1, 3:4, 9:16 Audio: With or without Supports Start/End Frame |
| Seedance 1.0 Pro Fast | Pro results and fast iteration for consistent, multi-shot videos. Duration: 1-12 seconds Resolution: 480p, 720p, 1080p Aspect ratio: 21:9, 16:9, 4:3, 1:1, 3:4, 9:16 Supports Start Frame |
| Kling 2.1 | Sharp visuals and natural motion for high-quality storytelling Duration: 5 or 10 seconds Resolution: 720p (HD) or 1080p (Full HD) Aspect ratio: image dependent Supports Start/End Frame |
| Kling 2.1 Master | Studio-quality visuals with enhanced depth and cinematic motion. Duration: 5, 10 seconds Resolution: 1080p (Full HD) Aspect ratio: image dependent Supports Start/End Frame, Negative Prompting, Guidance Scale |
| Hailuo 2.3 | Stylized visuals with expressive characters, perfect for animation. Duration: 6, 10 seconds Resolution: 768p Aspect ratio: image dependent Supports Start Frame |
| Hailuo 2.3 Pro | Cinematic detail and diverse styles for high-impact ads. Duration: 5 seconds Resolution: 1080p Aspect ratio: image dependent Supports Start Frame |
| LTX 2.0 Pro | Reliable, production-grade results for fast, professional workflows. Duration: 6,8,10 seconds Resolution: 1080p, 2K, 4K Aspect ratio: 16:9 Audio: With or without Supports Start Frame, Negative Prompting |
| Hailuo 2.3 Fast | Realistic motion and stylized visuals for quick experimentation. Duration: 6, 10 seconds Resolution: 768p Aspect ratio: image dependent Supports Start Frame |
| Hailuo 2.3 Fast Pro | Fast results with diverse artistic styles and cinematic detail Duration: 5, 10 seconds Resolution: 1080p Aspect ratio: image dependent Supports Start Frame |
The reality of AI iterations
AI isn’t magic. A high-quality, professional AI video will need many generations. But with patience, trial, refinement, and a lot of fun experimenting, the results will be worth it.
| AI-first | Traditional | |
| Timeline | 4–6 working days | 2–6 weeks |
| Risk | Prompts may give unsatisfactory results at first. | Weather, permits, talent, reshoots |
| Control | Strong creative control but harder continuity | Full control on set |
| Costs | Low: Model credits, editing, cleanup, music | High: Crew, gear, locations, travel |
| Best for | Stylized worlds, rapid testing, localization | Real people, complex dialogue, high-stakes action |
| Typical iteration & cost | 200–600 generations, 3–8 prompt cycles, $9k–$15k total | Multiple shoot/reshoot cycles, $25k–$60k+ |
Easy-to-use AI tools for businesses
AI Voiceover: For quick narration, consistent brand voices, and localized content. Features such as voice cloning and voice effects help maintain tone and personality across languages and campaigns.
Image and video generation: Use AI tools to create everything from concept art and style frames to finished product shots, conceptual scenes, or full campaign visuals without a full campaign or traditional shoot.
Choose the model that works for your project. You can switch between the latest models, including Veo 3.1, Kling 2.5 Pro, Seedance, Seedream, FLUX.2, and more.
Hybrid workflows: Blend AI-generated clips with real or royalty-free stock footage when you need authenticity but want to save time or budget.
Ready to move faster?
If you’re exploring how AI image generator, AI video, and voiceover can fit into your production workflow, now’s the time to act. The right models and tools — paired with a clear creative process — can help your team deliver more content, faster, without losing control or quality.
Get tailored recommendations on which models fit your team, how to set guardrails, and budget planning for AI video at scale. Talk with our experts to see how Artlist AI tools can help you scale production across your business.
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